About Long4Life
Long4Life is a Financial Services company based in Cape Town (South Africa) founded in 2017, and was acquired by Old Mutual Alternatives in April 2022. Diversified investment management firm. Long4Life has completed 4 acquisitions, including Chill Beverages, Inhle Beverages and Rage SA. Its focus areas include Asset Management and Diversified. Its competitors include Rand Merchant Bank, STANLIB and Futuregrowth; 1 of its 3 listed competitors has raised funding.
Company details
Long4Life was established in 2017 in Cape Town, South Africa, as a diversified investment management firm. Various asset classes are handled through its operations, with a focus on portfolio management and advisory services. The firms activities are centered in the South African financial sector, where investments are overseen for institutional and individual clients across multiple strategies. Geographic operations remain primarily within South Africa, supporting long-term investment objectives.
- Headquarters Cape Town, South Africa
- Stage Acquired
- SectorsFinancial Services
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website long4life.co.za
- Acquired by Old Mutual Alternatives (Apr 2022)
- Investors
- Investments & AcquisitionsChill Beverages
& 3 more
- Acquired byOld Mutual Alternatives
(Apr 2022)
Investors in Long4Life
Long4Life has secured backing from 1 investor. Prominent investors backing the company include Old Mutual Alternatives.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| oldmutualalternatives.com |
Investor details for Long4Life
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Long4Life
Long4Life has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Chill Beverages, Inhle Beverages and Rage SA.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Internet first brand of casual apparel for men and women | ragesa.co.za | Johannesburg, South Africa | 1996 | Jun 2018 | $287.5M | |
Energy drinks are processed by Chill Beverages in South Africa. | chillbev.co.za | Stellenbosch, South Africa | 2001 | Nov 2017 | $33M | |
Pipeline construction, integrity, and maintenance services are provided. | inhlebev.co.za | Nigel, South Africa | 2003 | Aug 2017 | $27.27M | |
Provider of facials, grooming, nails, and massages | sorbet.co.za | Rivonia, South Africa | 2004 | Jul 2017 | β’β’β’β’ |
Complete acquisition details for Long4Life
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Long4Life
6 dated milestones of Long4Life across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Long4Life is founded.
- Acquisition Acquires Sorbet.
- Acquisition Acquires Inhle Beverages.
- Acquisition Acquires Chill Beverages.
- Acquisition Acquires Rage SA.
- Exit Acquired by Old Mutual Alternatives.
Competitors of Long4Life
Long4Life has 3 listed competitors in our database, 1 of them funded. They include Rand Merchant Bank, STANLIB and Futuregrowth.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rmb.co.za | 1977 | Johannesburg, South Africa | Corporate advisory services are offered across multiple sectors. | |||
| stanlib.com | 2002 | Johannesburg, South Africa | Diversified investment management services are offered by STANLIB. | |||
| futuregrowth.co.za | 1994 | Cape Town, South Africa | $25M | Diversified investment management firm |
Detailed competitors of Long4Life
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Long4life
Complete news archive for Long4Life
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Long4Life
Long4Life was founded in 2017.
Long4Life is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.
Long4Life was established in 2017 in Cape Town, South Africa, as a diversified investment management firm. Various asset classes are handled through its operations, with a focus on portfolio management and advisory services. The firms activities are centered in the South African financial sector, where investments are overseen for institutional and individual clients across multiple strategies. Geographic operations remain primarily within South Africa, supporting long-term investment objectives.
Long4Life's top competitors include Rand Merchant Bank, Futuregrowth and STANLIB.
Long4Life has made 4 acquisitions, including Chill Beverages, Inhle Beverages, and Rage SA.
Long4Life has 1 investor. Key investors include Old Mutual Alternatives.
Yes. Long4Life was acquired by Old Mutual Alternatives in April 2022.

