About Longtail UX
Longtail UX is a Technology company based in Balmain (Australia) founded in 2013 by Andreas Dzumla and Will Santow. SEO services are provided by Longtail UX from Australia. Longtail UX has raised $6.99 million across 3 funding rounds from investors including Investec, W23 and Global Retail Brands Australia. Its chief executive, as recorded, is Andreas Dzumla. Longtail UX offers products and services including LUX Organic, LUX Paid, and LUX Shopping. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Conversion Rate Optimization.
Company details
Longtail UX was established in 2013 in Balmain, Australia, as a provider of SEO services. Operations focus on search engine optimization for clients, with co-founders Andreas Dzumla serving as CEO and Will Santow as co-founder. The company operates within the digital marketing sector, delivering targeted SEO solutions from its Australian base. Services emphasize long-tail keyword strategies to enhance online visibility for businesses.
- Headquarters Balmain, Australia
- Founders Andreas Dzumla, Will Santow
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website longtailux.com
- Social LinkedIn X Facebook YouTube
- Total Equity Funding$6.99M (USD)
in 3 rounds
- Latest Funding Round$2.25M (USD), Seed
Aug 2020
- InvestorsInvestec
& 4 more
Products & Services of Longtail UX
Longtail UX offers a comprehensive portfolio of products and services, including LUX Organic, LUX Paid, and LUX Shopping.
Automates organic search pages for longtail keywords and user intent.
Optimizes landing pages for paid advertising campaigns.
Creates customized pages for Google Shopping ads.
Apps and channels of Longtail UX
its YouTube channel Longtail UX has 48 subscribers and 30 videos.
Videos from Longtail UX
The most watched videos on Longtail UX's YouTube channel, Longtail UX (48 subscribers). Click a video to play it here.
More on Longtail UX.
Funding Insights of Longtail UX
Longtail UX has successfully raised a total of $6.99M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $2.25 million completed in August 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.99M
- Total Rounds 3
- Last Round Seed — $2.25M
- First Round $1.74M
(Jun 2019)
- Investors Count 5
All 3 funding rounds of Longtail UX with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2020 | $2.25M | Seed | – | W23, GRBA | – |
| Mar 2020 | $3M | Seed | – | Investec | – |
| Jun 2019 | $1.74M | Angel Round | – | Andrew Bassat, Sean Larcombe | – |
5 investors in total: 3 institutional and 2 angel.
Investors in Longtail UX
Longtail UX has secured backing from 5 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Investec, W23 and Global Retail Brands Australia.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in retail technology start-ups are made by Woolworths-backed W23. | w23.vc | Sydney, Australia | ||
Global Retail Brands Australia is engaged in specialty retail of homewares and furnishings. | globalretailbrands.net | Melbourne, Australia | ||
Global banking, investment, and wealth management services are offered worldwide. | 1974 | investec.com | London, United Kingdom | |
AB Andrew Bassat | unknown_dc6e16ae714945d9a | |||
SL Sean Larcombe | unknown_4cbf87eded314f2c9 |
Investor details for Longtail UX
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Longtail UX
6 people are tracked at Longtail UX (3 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Andreas Dzumla | Co-Founder & CEO | Leadership |
Will Santow | Co-Founder | Leadership |
Keiran Horth | Director | Leadership |
Kelly Lai | Business Intelligence Analyst | Team |
Tom Quant | Front End Developer | Team |
Abhishesh Pradhan | Frontend Developer & Consultant | Team |
Complete people profiles for Longtail UX
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Verified entity values are shown only after access is granted.
Timeline of Longtail UX
3 dated milestones of Longtail UX across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Longtail UX is founded.
- Funding First funding round of $1.7M.
- Funding Latest funding round, Seed, of $2.2M.
Web traffic of Longtail UX
The website of Longtail UX (longtailux.com) receives about 2.5K visits a month.
- Monthly visits2.5K
▼ 28.5% vs previous month
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Related news about Longtail Ux
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Frequently Asked Questions about Longtail UX
Longtail UX was founded in 2013 and raised its 1st funding round 6 years after it was founded.
Longtail UX is headquartered in Balmain, Australia. It is registered at Balmain, New South Wales, Australia.
Andreas Dzumla is the CEO of Longtail UX, as recorded in our data. They have also founded this company.
Longtail UX is a funded company, having raised a total of $6.99M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $1.74M, raised on Jun 2019.
Longtail UX was established in 2013 in Balmain, Australia, as a provider of SEO services. Operations focus on search engine optimization for clients, with co-founders Andreas Dzumla serving as CEO and Will Santow as co-founder. The company operates within the digital marketing sector, delivering targeted SEO solutions from its Australian base. Services emphasize long-tail keyword strategies to enhance online visibility for businesses.
Longtail UX offers LUX Organic, LUX Paid, and LUX Shopping.
Longtail UX has 5 investors. Key investors include Investec, W23, Global Retail Brands Australia, Andrew Bassat, and Sean Larcombe.