About Lonsdale
Lonsdale is a company based in London (United Kingdom) founded in 1960. It operates as a Direct-to-Consumer (D2C). The company has 742 employees. Lonsdale has completed 3 acquisitions, including Steam, Unedite and Western Design Architects. Lonsdale offers products and services including Boxing Gear, Mens Clothing, Womens Clothing, and Kids Clothing. Lonsdale operates in a competitive market with competitors including Castore, Gymshark, Le Col, Myprotein and Speedo, among others.
- Headquarter London, United Kingdom
- Employees 742
- SectorsRetailConsumer
- Website category Sports
- Email••••••••
- Website lonsdale.com
- Social LinkedIn X Facebook Instagram
- Legal Name Sportsdirect.Com Retail Ltd.
Products & Services of Lonsdale
Lonsdale offers a comprehensive portfolio of products and services, including Boxing Gear, Mens Clothing, Womens Clothing, and Kids Clothing.
Equipment for boxing and combat sports is provided.
Clothing for men including t-shirts and hoodies.
Clothing for women including underwear and sportswear.
Clothing for kids designed for sports activities.
Funding Insights of Lonsdale
- Total Rounds 2
- Last Round Debt – Venture — $9.4M
- Investors Count 1
All 2 funding rounds of Lonsdale with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
1 investors in total: 1 institutional.
Investors in Lonsdale
Lonsdale has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Nextstage.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments in mid-market companies are managed by Nextstage. | 2002 | nextstage.com | Paris, France |
Investor details for Lonsdale
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People of Lonsdale
1 people are tracked at Lonsdale (1 in leadership); the tracked headcount is 742.
| Name | Role | Group |
|---|---|---|
Bernard Hart | Chairman & CEO | Leadership |
Complete people profiles for Lonsdale
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Investments & Acquisitions by Lonsdale
Lonsdale has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Steam, Unedite and Western Design Architects.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Strategic consulting services are provided by Unedite to businesses. | unedite.com | Paris, France | 1995 | Sep 2018 | •••• | |
Advertising and market research services are provided to clients. | steam.nl | Amsterdam, Netherlands | 2017 | May 2014 | •••• | |
Architectural design services are provided from a UK base. | westerndesignarchitects.com | Blandford Forum, United Kingdom | 1986 | Jan 2013 | •••• |
Complete acquisition details for Lonsdale
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Timeline of Lonsdale
6 dated milestones of Lonsdale across 58 years, from founding to its latest funding, stage changes and deals.
- Founded Lonsdale is founded.
- Acquisition Acquires Western Design Architects.
- Acquisition Acquires Steam.
- Funding First funding round.
- Funding Latest funding round, Debt – Venture, of $9.4M.
- Acquisition Acquires Unedite.
Competitors of Lonsdale
Lonsdale operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Castore, Gymshark, Le Col, Myprotein and Speedo, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| castore.com | 2016 | London, United Kingdom | $197.49M | 174 | Internet-first brand of sportswear for men and women | |
| gymshark.com | 2012 | Redditch, United Kingdom | $261.47M | 728 | Sportswear apparel for men and women is offered online. | |
| lecol.cc | 2009 | London, United Kingdom | $53.54M | 28 | Internet-first sportswear apparel is offered for men and women. | |
| myprotein.com | 2004 | Northwich, United Kingdom | – | – | A range of sports nutrition products is manufactured and marketed. | |
| speedo.com | 1914 | Nottingham, United Kingdom | – | – | Swimwear and accessories for swimming are designed and manufactured. | |
| canterbury.com | 1904 | Stockport, United Kingdom | – | 67,523 | Rugby apparel and equipment are designed and manufactured by Canterbury. | |
| kymira.com | 2013 | Reading, United Kingdom | $50,000 | 24 | Internet first brand offering performance sports wear for men and women | |
| playerlayer.com | 2009 | Nottingham, United Kingdom | $16.57M | 55 | Multi-category sportswear is offered online to institutions and clubs. | |
| prescateamwear.com | 2018 | Middlesbrough, United Kingdom | $1.28M | 8 | Sportswear and accessories for athletes are retailed online. |
Detailed competitors of Lonsdale
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- Full competitor set
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Web traffic of Lonsdale
The website of Lonsdale (lonsdale.com) receives about 71K visits a month and ranks #287,056 among all websites worldwide, #9,378 in Sports.
- Monthly visits71K
▼ 41.1% vs previous month
- Unique visitors43.4K
per month
- Global rank#287,056
among all websites
- Category rank#9,378
Sports · Sports
- Bounce rate34%
- Pages per visit3.8
- Average visit56 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with Lonsdale. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
jjbsports.com | jjbsports.com | 100% | – | #6,458,513 | – |
| mmawarehouse.com | 91% | 26.2K | #1,021,340 | View details | |
| tenson.com | 90% | – | #583,254 | View details | |
lonsdale1960.es | lonsdale1960.es | 87% | – | #2,751,123 | – |
titleboxing.com | titleboxing.com | 79% | – | #143,263 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 34 similar websites and full traffic analytics for Lonsdale
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- 34 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Lonsdale
Complete news archive for Lonsdale
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Older coverage
- Brand-specific news history
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Similar companies to Lonsdale
10 companies that operate in the same segment as Lonsdale (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Lonsdale
Lonsdale was founded in 1960 and raised its 1st funding round 54 years after it was founded.
Lonsdale is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Bernard Hart is the current CEO of Lonsdale.
Lonsdale has 742 employees.
Annual revenue of Lonsdale is $487.61K as on Dec 31, 2014.
Sportswear, boxing gear, and related apparel are provided by Lonsdale. The company focuses on clothing for men, women, and kids, with an emphasis on sports and fitness sectors. Solutions include a range of products such as t-shirts, hoodies, trainers, and underwear, catering to both casual and professional athletes.
Lonsdale offers Boxing Gear, Mens Clothing, Womens Clothing, and Kids Clothing.
Lonsdale has made 3 acquisitions, including Steam, Unedite, and Western Design Architects.
Lonsdale has 1 investor. Key investors include Nextstage.
Lonsdale operates through Sportsdirect.Com Retail Ltd..