About Loro Piana
Loro Piana is a Retail company based in Milano (Italy) founded in 2001, and was acquired by LVMH in May 2013. Multi-category fashion items are retailed online for men and women. Its website loropiana.com draws about 2 million monthly visits. Its focus areas include Consumer Goods, Apparel Brands, Casual Wear and Multi category. Its competitors include Golden Goose, Gucci and Benetton.
Company details
Loro Piana was founded in 2001 in Milano, Italy, as an online retail platform in the fashion sector. Apparel, bags, gloves, sunglasses, shoes, belts, headwear, and similar products are offered for men and women. Additional items such as blankets, towels, and travel kits are also provided through the platform at loropiana.com. Operations focus on direct-to-consumer sales in the casual wear category.
- Headquarters Milano, Italy
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website loropiana.com
- Social LinkedIn
- Acquired by LVMH (May 2013)
Investors in Loro Piana
Loro Piana has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include LVMH.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Internet first brand of luxury personal care and fashion products | 1987 | lvmh.com | Paris, France |
Investor details for Loro Piana
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Loro Piana
1 people are tracked at Loro Piana (1 in team).
| Name | Role | Group |
|---|---|---|
Damien Bertrand | Chairman | Team |
Complete people profiles for Loro Piana
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Loro Piana
2 dated milestones of Loro Piana across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Loro Piana is founded.
- Exit Acquired by LVMH.
Competitors of Loro Piana
Loro Piana has 3 listed competitors in our database. They include Golden Goose, Gucci and Benetton.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| goldengoose.com | 2000 | Milan, Italy | 37 | Internet first brand offering apparel wear for kids, men & women | ||
| gucci.com | 1921 | Florence, Italy | Ready-to-wear clothing, handbags, shoes, and accessories are offered by Gucci. | |||
| benetton.com | 1965 | Ponzano Veneto, Italy | 347 | Internet first brand of fashion apparel wear for men and women |
Detailed competitors of Loro Piana
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Loro Piana
The website of Loro Piana (loropiana.com) receives about 2M visits a month and ranks #20,557 among all websites worldwide, #973 in Fashion and Apparel.
- Monthly visits2M
▼ 7.1% vs previous month
- Unique visitors1M
per month
- Global rank#20,557
among all websites
- Category rank#973
Lifestyle · Fashion and Apparel
- Bounce rate31%
- Pages per visit5.1
- Average visit2 min 15 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with Loro Piana. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hermes.com | 100% | 10.3M | #4,051 | View details | |
| zegna.com | 98% | 774.3K | #52,870 | View details | |
gianfrancoferre.com | gianfrancoferre.com | 98% | #1,094,009 | – | |
| prada.com | 87% | 6.8M | #5,626 | View details | |
ringwood.jp | ringwood.jp | 83% | #1,112,780 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Loro Piana
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Loro Piana
Complete news archive for Loro Piana
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Loro Piana
Loro Piana was founded in 2001.
Loro Piana is headquartered in Milano, Italy.
Loro Piana was founded in 2001 in Milano, Italy, as an online retail platform in the fashion sector. Apparel, bags, gloves, sunglasses, shoes, belts, headwear, and similar products are offered for men and women. Additional items such as blankets, towels, and travel kits are also provided through the platform at loropiana.com. Operations focus on direct-to-consumer sales in the casual wear category.
Loro Piana's top competitors include Golden Goose, Gucci and Benetton.
Loro Piana has 1 investor. Key investors include LVMH.
Yes. Loro Piana was acquired by LVMH in May 2013.
The website of Loro Piana receives about 2 million visits a month and ranks #20,557 among all websites worldwide.

