About Love Bonito
Love Bonito is a Retail company based in Singapore (Singapore) founded in 2010 by Rachel Lim and Viola Tan. Womens apparel is sold online by Love Bonito. Love Bonito has raised $63 million across 3 funding rounds from investors including Primavera Capital Group, Adastria and Kakaku.com. Love Bonito has completed 2 acquisitions, including Butter Butter and cheak. Its chief executive, as recorded, is Dione Song. Its website lovebonito.com draws about 666 thousand monthly visits. Love Bonito offers products and services including Tops, Dresses, Pants, Shorts and Skorts, and Jumpsuits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its legal entity is LOVEBONITO SINGAPORE PTE. LTD. Its competitors include Dressabelle, MyHackerTech and Giftano; 2 of its 3 listed competitors have raised funding.
Company details
Love Bonito was founded in 2010 in Singapore as an internet-first brand focused on womens apparel. A range of products, including dresses, tops, bottoms, outerwear, and shoes, is offered through its online portal. Fashion-related content is also provided to users. Operations are centered in the e-commerce sector, serving customers primarily in the Asia-Pacific region.
- Total Equity Funding$63M (USD)
in 3 rounds
- Latest Funding Round$50M (USD), Series C
Oct 2021
- InvestorsPrimavera Capital Group
& 4 more
- Investments & AcquisitionsButter Butter
& 1 more
Products & Services of Love Bonito
Love Bonito offers a comprehensive portfolio of products and services, including Tops, Dresses, Pants, Shorts and Skorts, and Jumpsuits.
Versatile tops for everyday and work wear
Stylish dresses for occasions and daily use
Comfortable pants for various activities
Casual shorts and skorts for active lifestyles
All-in-one jumpsuits for versatile styling
Elegant skirts for professional and casual settings
Curated pieces for signature style and occasions
Apps and channels of Love Bonito
its YouTube channel Love, Bonito has 10.7K subscribers and 30 videos.
Videos from Love Bonito
The most watched videos on Love Bonito's YouTube channel, Love, Bonito (10.7K subscribers). Click a video to play it here.
More on Love, Bonito.
Funding Insights of Love Bonito
Love Bonito has successfully raised a total of $63M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $50 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $63M
- Total Rounds 3
- Last Round Series C — $50M
- Investors Count 5
All 3 funding rounds of Love Bonito with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $50M | Series C | – | Primavera | |
| Feb 2018 | $13M | Series B | – | Kakaku.com | |
| Jun 2016 | Series A | – | Openspace Ventures | – |
5 investors in total: 5 institutional.
Investors in Love Bonito
Love Bonito has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Primavera Capital Group, Adastria and Kakaku.com.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments in China are managed by Primavera. | 2010 | primavera-capital.com | Beijing, China | |
| ondinecap.com | ||||
Early-stage technology startups are invested in by Openspace Ventures. | openspace.vc | Singapore, Singapore | ||
Clothing and accessories are retailed through multiple fashion brands. | 1953 | adastria.co.jp | Tsim Sha Tsui, China | |
Online platform providing reviews on multiple categories of consumer products | 1997 | kakaku.com | Shibuya, Japan |
Investor details for Love Bonito
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Love Bonito
23 people are tracked at Love Bonito (12 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Rachel Lim | Co-Founder | Leadership |
Viola Tan | Co-Founder | Leadership |
Amanda Tay | Director Of Strategic | Leadership |
Dione Song | CEO | Leadership |
Rach | Co-founder | Leadership |
Suzanne Simanjuntak | Senior Regional Director, Indonesia & Malaysia | Leadership |
Dione | CEO | Leadership |
Tomoko | Country Director, Japan | Leadership |
Maxime | VP, International Expansion | Leadership |
Kellyn Keay Youjia | Director Of Legal And Compliance | Leadership |
Renee Chan | Director Of Sales And Business Development | Leadership |
Esther Chan | Marketing Director | Leadership |
Enozva Dwi Razuary | Retail Expansion & Development Consultant | Team |
Sher Lin Chan | Senior Project Manager | Team |
Nicole Teow | Senior Executive, Project Management (operations) | Team |
Jones Jayla | Business Development Manager | Team |
Stephanie Adji | Senior Regional Merchandising Manager | Team |
Catherine Cheng | Area Manager | Team |
Ayumi F. | Supervisor | Team |
Christiana Belle Lim | Growth Acquisition Executive | Team |
3 more people are available in the full profile.
Complete people profiles for Love Bonito
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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- Professional contacts
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Investments & Acquisitions by Love Bonito
Love Bonito has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Butter Butter and cheak.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Activewear for women is offered by this Australian internet-first brand. | butterbutter.com.au | Australia | 0 | Oct 2022 | •••• | |
Multi-category activewear for women is offered by an internet-first brand. | cheak.com | Singapore | 2020 | Oct 2022 | •••• |
Complete acquisition details for Love Bonito
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Love Bonito
5 dated milestones of Love Bonito across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Love Bonito is founded.
- Funding First funding round.
- Funding Latest funding round, Series C, of $50.0M.
- Acquisition Acquires cheak.
- Acquisition Acquires Butter Butter.
Competitors of Love Bonito
Love Bonito has 3 listed competitors in our database, 2 of them funded. They include Dressabelle, MyHackerTech and Giftano.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dressabelle.com | 2008 | Singapore | $850,000 | Fashion e-tailor for women | ||
| myhackertech.com | 2019 | Singapore | MyHackerTech operates a direct-to-consumer brand offering stylish apparel for men and women. | |||
| giftano.com | 2014 | Singapore | $843,835 | Online gift cards and experiential gifts are provided digitally. |
Detailed competitors of Love Bonito
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- Full competitor set
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Web traffic of Love Bonito
The website of Love Bonito (lovebonito.com) receives about 666.3K visits a month and ranks #62,705 among all websites worldwide, #3,099 in Fashion and Apparel.
- Monthly visits666.3K
▲ 6.8% vs previous month
- Unique visitors227.1K
per month
- Global rank#62,705
among all websites
- Category rank#3,099
Lifestyle · Fashion and Apparel
- Bounce rate40%
- Pages per visit5.7
- Average visit2 min 15 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Love Bonito. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
dressabelle.com.sg | dressabelle.com.sg | 100% | – | ||
| hervelvetvase.com | 92% | #720,891 | View details | ||
| uniqlo.com | 89% | 105.4M | #219 | View details | |
| zara.com | 87% | 112M | #183 | View details | |
zalora.com.hk | zalora.com.hk | 86% | #44,932 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Love Bonito
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- 40 similar websites
- Audience overlap
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Related news about Love Bonito
Complete news archive for Love Bonito
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Frequently Asked Questions about Love Bonito
Love Bonito was founded in 2010 and raised its 1st funding round 6 years after it was founded.
Love Bonito is headquartered in Singapore, Singapore.
Dione Song is the CEO of Love Bonito, as recorded in our data.
Love Bonito is a funded company, having raised a total of $63M across 3 funding rounds to date.
Love Bonito was founded in 2010 in Singapore as an internet-first brand focused on womens apparel. A range of products, including dresses, tops, bottoms, outerwear, and shoes, is offered through its online portal. Fashion-related content is also provided to users. Operations are centered in the e-commerce sector, serving customers primarily in the Asia-Pacific region.
Love Bonito's top competitors include Dressabelle, Giftano and MyHackerTech.
Love Bonito offers Tops, Dresses, Pants, Shorts and Skorts, and 3 more products and services.
Love Bonito has made 2 acquisitions, including Butter Butter, and cheak.
Love Bonito has 5 investors. Key investors include Primavera Capital Group, Adastria, Kakaku.com, Ondine Capital, and Openspace Capital.
Love Bonito operates through Lovebonito Singapore Pte. Ltd..
The website of Love Bonito receives about 666 thousand visits a month and ranks #62,705 among all websites worldwide.