About Love Finance
Love Finance is a Financial Services company based in Birmingham (United Kingdom) founded in 2015. It provides business loans, VAT loans, and fast funding for small businesses growth. It operates on a B2B and D2C model. The company has 10 employees. Love Finance offers products and services including Business Loans, VAT Loans, Unsecured Business Loans, Merchant Cash Advance, and Short-term Loans. Its focus areas include FinTech, Lending, Tax Financing and VAT Loans. Its legal entity is LOVE FINANCE LIMITED. Its competitors include Liberis, ThinCats and Funding Xchange; 3 of its 3 listed competitors have raised funding.
Company details
Love Finance Limited, based in Birmingham, UK, provides flexible loans including unsecured business loans, VAT bill spreading, and merchant cash advances. They operate as both a broker and lender, offering quick approvals and funding within 24 hours. Services target small businesses for growth needs, with options for short-term loans and tailored repayments to maintain cash flow.
- Headquarters Birmingham, United Kingdom
- Employees 10
- SectorsFinancial Services
- Email••••••••
- Website lovefinance.co.uk
- Social LinkedIn Facebook Instagram
- Legal Name Love Finance Limited
- Date of Incorporation 13 Jun, 2012
- Jurisdiction TAMWORTH, STAFFORDSHIRE, ENGLAND
- Latest Funding Round$60.48M (USD), Debt – Conventional
Oct 2025
- InvestorsParagon Bank
& 1 more
- Employee Count10
Products & Services of Love Finance
Love Finance offers a comprehensive portfolio of products and services, including Business Loans, VAT Loans, Unsecured Business Loans, Merchant Cash Advance, and Short-term Loans.
Flexible loans to support small business growth and operations.
Spread VAT payments over months for better cash flow.
Cash without collateral for quick business needs.
Advances based on future sales with flexible repayments.
Fast funds for immediate business requirements over 3-12 months.
Funding Insights of Love Finance
- Total Rounds 1
- Last Round Debt – Conventional — $60.48M
- First Round $60.48M
(Oct 2025)
- Investors Count 2
All 1 funding rounds of Love Finance with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2025 | $60.48M | Debt – Conventional | – | – |
2 investors in total: 2 institutional.
Investors in Love Finance
Love Finance has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Paragon Bank and LGB & Co.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial bank | 1985 | paragonbank.co.uk | Solihull, United Kingdom | |
LGB & Co. is engaged in capital markets and investment services. | 2005 | lgbco.com | London, United Kingdom |
Investor details for Love Finance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Love Finance
15 people are tracked at Love Finance (5 in leadership, 10 in team); the tracked headcount is 10.
| Name | Role | Group |
|---|---|---|
Tina While-Cooper | Head Of HR Policy And Operations | Leadership |
Alex O'Malley | Chief Commercial Officer (cco) | Leadership |
Stuart Buck | Head Of Growth | Leadership |
Jenny Sadler | Finance Director | Leadership |
Jack Smith | CEO | Leadership |
Harry Owen | Account Manager | Team |
Emily Clark | Marketing & Communications Advisor | Team |
Joe McNicholas | Senior Account Manager | Team |
Jordan Street | Account Manager | Team |
Stacy B. | Senior Credit Underwriter | Team |
Luke Fleming | Account Manager | Team |
Charity Bridges | Priority Account Manager | Team |
Daniel Pereira | Account Manager | Team |
Martyn Lucas | Account Manager | Team |
Isabella Day | Marketing Executive | Team |
Complete people profiles for Love Finance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Love Finance
2 dated milestones of Love Finance across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Love Finance is founded.
- Funding First funding round of $60.5M.
Competitors of Love Finance
Love Finance has 3 listed competitors in our database, 3 of them funded. They include Liberis, ThinCats and Funding Xchange.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| liberis.com | 2007 | London, United Kingdom | $42M | Embedded finance solutions are provided for small businesses. | ||
| thincats.com | 2010 | Tamworth, United Kingdom | $360.95M | 28 | An online marketplace for business loans is operated and developed. | |
| fundingxchange.co.uk | 2014 | London, United Kingdom | $12.41M | 27 | Provider of an online marketplace for business loans |
Detailed competitors of Love Finance
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Love Finance
Websites that share an audience with Love Finance (lovefinance.co.uk).
Websites whose visitors overlap most with Love Finance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| themoneyshop.com | 97% | 22.7K | #1,094,960 | View details | |
| 365finance.co.uk | 95% | 12.8K | #1,992,792 | View details | |
| gotcapital.co.uk | 92% | 12.6K | #1,849,071 | View details | |
| seedlegals.com | 91% | 248.3K | #175,877 | View details | |
| weareuncapped.com | 79% | 36K | #810,645 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Love Finance
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- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Love Finance
Complete news archive for Love Finance
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Frequently Asked Questions about Love Finance
Love Finance was founded in 2015 and raised its 1st funding round 10 years after it was founded.
Love Finance is headquartered in Birmingham, United Kingdom. It is registered at Birmingham, England, United Kingdom.
Love Finance has 10 employees.
Love Finance Limited, based in Birmingham, UK, provides flexible loans including unsecured business loans, VAT bill spreading, and merchant cash advances. They operate as both a broker and lender, offering quick approvals and funding within 24 hours. Services target small businesses for growth needs, with options for short-term loans and tailored repayments to maintain cash flow.
Love Finance's top competitors include Liberis, ThinCats and Funding Xchange.
Love Finance offers Business Loans, VAT Loans, Unsecured Business Loans, Merchant Cash Advance, and Short-term Loans.
Love Finance has 2 investors. Key investors include Paragon Bank, and LGB & Co.
Love Finance operates through Love Finance Limited.