About Lowest Rates
Lowest Rates is a Financial Services company based in Toronto (Canada) founded in 2012 by Cliff Ritter and Justin Thouin, and was acquired by Rates.ca in September 2021. Comparison platform for financial products. Its chief executive, as recorded, is Justin Thouin. Its website lowestrates.ca draws about 160 thousand monthly visits. Lowest Rates offers products and services including Auto Insurance Comparison, Home Insurance Comparison, Mortgage Rate Comparison, and Credit Card Comparison. Its focus areas include FinTech, Alternative Lending, Lead Generation Platforms and Loan Comparison Platforms. Its competitors include RateHub, Hardbacon and MIG Insurance; 2 of its 3 listed competitors have raised funding.
Company details
Lowest Rates was established in 2012 in Toronto, Canada, as a comparison platform within the financial services sector. Personal finance options, including insurance policies, mortgages, credit cards, and related products, are evaluated by users through the service. Operations are centered on facilitating informed decisions via the domain lowestrates.ca, with leadership provided by co-founders Cliff Ritter and Justin Thouin.
- Headquarters Toronto, Canada
- Founders Cliff Ritter, Justin Thouin
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Website lowestrates.ca
- Social LinkedIn X Facebook
- Acquired by Rates.ca (Sep 2021)
Products & Services of Lowest Rates
Lowest Rates offers a comprehensive portfolio of products and services, including Auto Insurance Comparison, Home Insurance Comparison, Mortgage Rate Comparison, and Credit Card Comparison.
Service to compare rates for auto insurance from multiple providers
Platform for comparing home insurance quotes and saving money
Tool to view and compare mortgage rates from Canadian lenders
Feature to evaluate credit card offers based on rewards and fees
Investors in Lowest Rates
Lowest Rates has secured backing from 1 investor. Prominent investors backing the company include Rates.ca.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Online insurance comparison platform for individuals | 2014 | rates.ca | Toronto, Canada |
Investor details for Lowest Rates
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People of Lowest Rates
2 people are tracked at Lowest Rates (2 in leadership).
| Name | Role | Group |
|---|---|---|
Cliff Ritter | Co-Founder | Leadership |
Justin Thouin | Co-Founder & CEO | Leadership |
Complete people profiles for Lowest Rates
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Timeline of Lowest Rates
2 dated milestones of Lowest Rates across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Lowest Rates is founded.
- Exit Acquired by Rates.ca.
Competitors of Lowest Rates
Lowest Rates has 3 listed competitors in our database, 2 of them funded. They include RateHub, Hardbacon and MIG Insurance.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ratehub.ca | 2010 | Toronto, Canada | $12M | Mortgages and financial products are compared via RateHub platform. | ||
| hardbacon.ca | 2016 | Montreal, Canada | $2.34M | Financial products are compared through a mobile app for individuals. | ||
| miginsurance.ca | 1995 | Winnipeg, Canada | Insurance platform for home, auto, and business insurance |
Detailed competitors of Lowest Rates
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Web traffic of Lowest Rates
The website of Lowest Rates (lowestrates.ca) receives about 159.8K visits a month and ranks #188,452 among all websites worldwide, #1,074 in Insurance.
- Monthly visits159.8K
▲ 4.8% vs previous month
- Unique visitors99.9K
per month
- Global rank#188,452
among all websites
- Category rank#1,074
Finance · Insurance
- Bounce rate36%
- Pages per visit5.6
- Average visit2 min 51 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with Lowest Rates. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rates.ca | 100% | 264.3K | #137,518 | View details | |
| tdinsurance.com | 94% | 1.3M | #41,830 | View details | |
rbcinsurance.com | rbcinsurance.com | 90% | #83,587 | – | |
| cooperators.ca | 90% | 567.4K | #65,587 | View details | |
thinkinsure.ca | thinkinsure.ca | 82% | #486,152 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Lowest Rates
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Frequently Asked Questions about Lowest Rates
Lowest Rates was founded in 2012.
Lowest Rates is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Justin Thouin is the CEO of Lowest Rates, as recorded in our data. They have also founded this company.
Lowest Rates was established in 2012 in Toronto, Canada, as a comparison platform within the financial services sector. Personal finance options, including insurance policies, mortgages, credit cards, and related products, are evaluated by users through the service. Operations are centered on facilitating informed decisions via the domain lowestrates.ca, with leadership provided by co-founders Cliff Ritter and Justin Thouin.
Lowest Rates's top competitors include RateHub, Hardbacon and MIG Insurance.
Lowest Rates offers Auto Insurance Comparison, Home Insurance Comparison, Mortgage Rate Comparison, and Credit Card Comparison.
Lowest Rates has 1 investor. Key investors include Rates.ca.
Yes. Lowest Rates was acquired by Rates.ca in September 2021.
The website of Lowest Rates receives about 160 thousand visits a month and ranks #188,452 among all websites worldwide.