About Lucky Beverage
Lucky Beverage is a Consumer company based in Austin (United States) founded in 2023 by Richard Laver. Zero sugar energy drinks are provided by Lucky Beverage. Lucky Beverage has raised $54.95 million across 5 funding rounds from investors including Maveron, DMG Ventures and Second Sight Ventures. Its chief executive, as recorded, is Richard Laver. Its website luckybevco.com draws about 66 thousand monthly visits. Lucky Beverage offers products and services including Lucky Energy Drinks. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Energy Drinks. Its legal entity is LUCKY BEVERAGE CO. Its competitors include Monster Energy, ZOA and Kill Cliff; 1 of its 3 listed competitors has raised funding.
Company details
Lucky Beverage was founded in 2023 in Austin, United States, within the beverage sector. Zero sugar energy drinks containing 5 calories are offered, formulated with Beta-Alanine and Maca to support physical and mental endurance. Operations focus on product development and distribution for consumers seeking low-calorie options. The companys domain is luckybevco.com, led by Founder and CEO Richard Laver.
- Headquarters Austin, United States
- Founders Richard Laver
- SectorsConsumer
- Website category Food and Drink · Beverages
- Email••••••••
- Phone•••• ••••
- Website luckybevco.com
- Social LinkedIn X Facebook Instagram
- Legal Name Lucky Beverage Co.
- Total Equity Funding$54.95M (USD)
in 5 rounds
- Latest Funding Round$25M (USD), Series B
Nov 2025
- InvestorsMaveron
& 8 more
Products & Services of Lucky Beverage
Lucky Beverage offers a comprehensive portfolio of products and services, including Lucky Energy Drinks.
Zero-sugar energy drinks with five super ingredients for enhanced daily performance.
Funding Insights of Lucky Beverage
Lucky Beverage has successfully raised a total of $54.95M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in November 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $54.95M
- Total Rounds 5
- Last Round Series B — $25M
- First Round $4M
(Nov 2023)
- Investors Count 9
All 5 funding rounds of Lucky Beverage with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2025 | $25M | Series B | – | Paine Schwartz Partners | – |
| Jun 2025 | Series A | – | – | ||
| Mar 2025 | $14.2M | Series A | – | Maveron | |
| Sep 2024 | $11.75M | Series A | – | Brand Foundry | |
| Nov 2023 | $4M | Series A | – | – | – |
9 investors in total: 9 institutional.
Investors in Lucky Beverage
Lucky Beverage has secured backing from 9 investors, including venture fund investors. Prominent investors backing the company include Maveron, DMG Ventures and Second Sight Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in consumer businesses, emphasizing technology and human behavior. | maveron.com | |||
Early-stage startups are invested in by sector-agnostic DMG Ventures. | dmgventures.co.uk | London, United Kingdom | ||
Retail and technology startups are funded by Imaginary venture capital. | imaginary.co | New York, United States | ||
Venture capital fund investing in early-stage tech startups | brandfoundry.com | Austin, United States | ||
Venture capital firm partnering with enterprise software companies and early-stage funds. | sapphireventures.com | |||
Venture capital firm focused on multiple sectors | sugarcap.com | San Francisco, United States | ||
InvestBev is focused on supporting adult beverage brands. | investbev.com | Chicago, United States | ||
Private equity investment firm focused on food and agribusiness sectors | paineschwartz.com | |||
| secondsightventures.com |
Investor details for Lucky Beverage
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
- Investor portfolios
- Co-investor network
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People of Lucky Beverage
10 people are tracked at Lucky Beverage (8 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Richard Laver | Founder & CEO | Leadership |
Hamid Saify | Chief Marketing Officer | Leadership |
Michelle Laver | Mrs. Lucky, Co-founder | Leadership |
Hunter Kessler | General Manager | Leadership |
Corbin Parker | Director Key Accounts | Leadership |
Dustin Canner | Vice President - Retail Sales | Leadership |
Matthew Rickert | Senior Vice President, Operations | Leadership |
Tj del Duca | Senior Vice President - Convenience Retail | Leadership |
Rudra B. Persaud | SVP Of Finance | Team |
Josh Welsh | Regional Sales Manager | Team |
Complete people profiles for Lucky Beverage
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of Lucky Beverage
3 dated milestones of Lucky Beverage across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Lucky Beverage is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series B, of $25.0M.
Competitors of Lucky Beverage
Lucky Beverage has 3 listed competitors in our database, 1 of them funded. They include Monster Energy, ZOA and Kill Cliff.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| monsterenergy.com | 2002 | Coronado, United States | Produces and markets a popular brand of energy drinks for consumers. | |||
| zoaenergy.com | 2020 | United States | Zero sugar energy drinks, pre-workout powders, and apparel are manufactured. | |||
| killcliff.com | 2013 | Atlanta, United States | $29.1M | 40 | Sports and energy drinks and supplements are manufactured. |
Detailed competitors of Lucky Beverage
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- Full competitor set
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Web traffic of Lucky Beverage
The website of Lucky Beverage (luckybevco.com) receives about 65.9K visits a month and ranks #448,867 among all websites worldwide, #937 in Beverages.
- Monthly visits65.9K
▲ 15.9% vs previous month
- Unique visitors25.9K
per month
- Global rank#448,867
among all websites
- Category rank#937
Food and Drink · Beverages
- Bounce rate45%
- Pages per visit4.3
- Average visit3 min 53 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Lucky Beverage. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
just-drinks.com | just-drinks.com | 100% | #473,915 | – |
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Lucky Beverage (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Lucky Beverage
Complete news archive for Lucky Beverage
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Frequently Asked Questions about Lucky Beverage
Lucky Beverage was founded in 2023.
Lucky Beverage is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Richard Laver is the CEO of Lucky Beverage, as recorded in our data. They have also founded this company.
Lucky Beverage is a funded company, having raised a total of $54.95M across 5 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Nov 2023.
Lucky Beverage was founded in 2023 in Austin, United States, within the beverage sector. Zero sugar energy drinks containing 5 calories are offered, formulated with Beta-Alanine and Maca to support physical and mental endurance. Operations focus on product development and distribution for consumers seeking low-calorie options. The companys domain is luckybevco.com, led by Founder and CEO Richard Laver.
Lucky Beverage's top competitors include ZOA, Kill Cliff and Monster Energy.
Lucky Beverage offers Lucky Energy Drinks.
Lucky Beverage has 9 investors. Key investors include Maveron, DMG Ventures, Second Sight Ventures, Imaginary Ventures, and Brand Foundry.
Lucky Beverage operates through Lucky Beverage Co..