About Lug
Lug is a company based in Markham (Canada) founded in 2005 by Ami Richter. It operates as a D2C and B2C. Lug offers products and services including Crossbody Bags, Backpacks, Wallets, Bag Charms, and Storage Envelopes. Lug operates in a competitive market with competitors including Away, Monos, WillLand Outdoors and DiamondHandBag, among others.
- Headquarter Markham, Canada
- Founders Ami Richter
- SectorsConsumer
- Website category Lifestyle · Fashion and Apparel
- Website luglife.com
- Social X Facebook Instagram YouTube
Products & Services of Lug
Lug offers a comprehensive portfolio of products and services, including Crossbody Bags, Backpacks, Wallets, Bag Charms, and Storage Envelopes.
Compact bags for everyday carry and organization
Durable packs for travel and daily essentials
Secure wallets with RFID protection features
Decorative items to personalize bags and products
Portable envelopes for cosmetics and storage needs
Apps and channels of Lug
Lug publishes 2 mobile apps with over 10K+ downloads; its YouTube channel Lug has 539K subscribers and 30 videos.
Videos from Lug
The most watched videos on Lug's YouTube channel, Lug (539K subscribers). Click a video to play it here.
More on Lug.
People of Lug
12 people are tracked at Lug (7 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Ami Richter | Founder, CEO | Leadership |
Fiona Soplet | Director Of Operations | Leadership |
Jason Richter | Founder / CEO | Leadership |
Cassandra Lynde | Director of Marketing | Leadership |
marc castillo | HR Director | Leadership |
Brady Paulich | Director Of Digital Marketing | Leadership |
Laura Bauernschmidt | Director Of Merchandising & Brand Partnerships | Leadership |
Caitlin Vogel | Key Account Manager- Tiktok | Team |
Irene lum | Sales Coordinator | Team |
Kevin Soplet | Sales Coordinator / Manager | Team |
Nescie Mercado | Supply Chain Coordinator | Team |
Sahrish Naim | Customer Care Associate | Team |
Complete people profiles for Lug
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- Team structure
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Competitors of Lug
Lug operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Away, Monos, WillLand Outdoors and DiamondHandBag, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| awaytravel.com | 2015 | Austin, United States | $181.15M | – | Travel gear solutions including luggage, bags, and accessories are offered. | |
| monos.com | 2018 | Vancouver, Canada | $40M | – | Smart luggage bags and accessories are provided by Monos. | |
| willlandoutdoors.com | 2012 | Brampton, Canada | – | – | Sells high-quality eco-friendly bags and outdoor gear online. | |
| diamondhandbag.club | 2021 | Vancouver, Canada | – | – | Operates a platform offering luxury digital collectibles. |
Detailed competitors of Lug
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Lug
The website of Lug (luglife.com) receives about 680.7K visits a month and ranks #150,988 among all websites worldwide, #7,866 in Fashion and Apparel.
- Monthly visits680.7K
▼ 6.7% vs previous month
- Unique visitors61.6K
per month
- Global rank#150,988
among all websites
- Category rank#7,866
Lifestyle · Fashion and Apparel
- Bounce rate42%
- Pages per visit6.3
- Average visit3 min 02 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Lug. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| falconebiz.com | 100% | 959.8K | #63,970 | View details | |
| tofler.in | 97% | 556K | #105,509 | View details | |
| zaubacorp.com | 96% | 4.9M | #12,689 | View details | |
| tracxn.com | 92% | 2.9M | #16,597 | View details | |
| indiafilings.com | 90% | 2.1M | #29,959 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Lug
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Lug
10 companies that operate in the same segment as Lug (Fashion & Lifestyle Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Luxury goods, jewelry, watches, and fashion accessories are retailed globally. | 1988 | Geneve, Geneve, Switzerland | – | USD 26.07 B | – | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | USD 321.03 M | USD 3.81 B | 12,530 | |
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | – | USD 6.03 B | 7,331 | |
Company offering diverse collection of watches for men, women, and children, featuring various styles from formal to casual | 1984 | Bengaluru, Karnataka, India | – | USD 9.32 B | 17,820 | |
Cowboy boots, western wear, and workwear are retailed by BootBarn. | 1978 | Irvine, California, United States | – | USD 2.25 B | 10,400 | |
Internet first brand of fashion products for men and women | 1999 | London, England, United Kingdom | – | USD 3.31 B | 3,210 | |
Retail jewellery store offering multiple gold and silver products | 1991 | Madurai, Tamil Nadu, India | – | USD 905.85 M | 3,090 | |
Retailer of gold, diamond, platinum jewellery, coins and bars for men and women | 1994 | Kolkata, West Bengal, India | USD 13.01 M | USD 898.49 M | 2,900 | |
Women's footwear, bags, and accessories are designed and retailed. | 1996 | Singapore, Singapore | USD 30 M | – | – | |
Internet first brand offering apparel wear for men and women | 1981 | New York, New York, United States | – | USD 3.47 B | 14,200 |
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Frequently Asked Questions about Lug
Lug was founded in 2005.
Lug is headquartered in Markham, Canada. It is registered at Markham, Ontario, Canada.
Ami Richter is the current CEO of Lug. They have also founded this company.
Lug designs and sells practical bags, accessories, and organizational products through an online platform. Founded in 2005, it focuses on fashionable items like crossbody bags and wallets with features such as RFID protection. The company serves consumers in the US and Canada, offering free shipping on orders over 100 and a rewards program. It emphasizes effortless style and functionality for everyday use.
Lug's top competitors include Away, Monos and WillLand Outdoors.
Lug offers Crossbody Bags, Backpacks, Wallets, Bag Charms, and Storage Envelopes.
Yes. Lug publishes Luglife and 1 more app, with over 10,000 downloads.
The website of Lug receives about 681 thousand visits a month and ranks #150,988 among all websites worldwide.