Lula

Cape Town, South Africa Founded: 2014 • Age: 12 yrs
Digital business funding and banking solutions are provided for SMEs.
Annual revenue - Latest available
Total funding $41.5M 6 rounds
Employees - Tracked headcount
Investors 11 Known backers
Products 4 Services tracked
Competitors 9 Brand Intelligence

About Lula

Lula is a company based in Cape Town (South Africa) founded in 2014 by Trevor Gosling and Neil Welman. It operates as a FinTech and Usage + Subscription Mix. Lula has raised $41.5 million across 6 funding rounds from investors including International Finance Corporation, Accion and Quona. Lula offers products and services including Revolving Capital Facility, Capital Advance, Lulapay, and Business Banking Account. Lula operates in a competitive market with competitors including Retail Capital, WesBank, Bridgement, FundingHub and EVVA Finanzas, among others.

  • Headquarter Cape Town, South Africa
  • Founders Trevor Gosling, Neil Welman
  • Sectors
    Financial Services
  • Email
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  • Legal Name Lula Lend (Pty) Ltd
Operational Areas
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $41.5 M (USD)

    in 6 rounds

  • Latest Funding Round
    $20 M (USD), Debt – Conventional

    Feb 04, 2026

  • Investors
  • Employee Count
    Not available
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Products & Services of Lula

Lula offers a comprehensive portfolio of products and services, including Revolving Capital Facility, Capital Advance, Lulapay, and Business Banking Account.

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Primary

Flexible funding is provided for SME working capital needs.

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Fixed funding is offered with clear repayment terms for SMEs.

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Instant payment is enabled for SMEs with customer terms.

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Digital banking accounts are provided for SME financial management.

People of Lula

Headcount 50-200
Employee Profiles 52
Employee Profiles
People
Taryn Crouster
Operations Manager
People
Jennifer de Goede
Software Engineer
People
Nicole Swanepoel
Delivery Lead
People
Sive Maneli
Collections And Portfolio Analyst

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Funding Insights of Lula

Lula has successfully raised a total of $41.5M across 6 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $20 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Lula

Lula has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include International Finance Corporation, Accion and Quona.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
IFC is focused on private sector development in emerging markets.
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Diversified investment portfolios are managed for various clients.
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Investments are directed toward growth-stage companies generating scalable impact.
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Investor details for Lula

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Investments & Acquisitions by Lula

Investments
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Investment portfolio details for Lula

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  • Transaction dates
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Financial Statements - Lula

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Detailed financials for Lula

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  • Profit trends
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Lula Comparisons

Lula Primary company
Description
Digital business funding and banking solutions are provided ...
Location
Cape Town, South Africa
Founded Year
2014
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Lula

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Lula

Lula operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Retail Capital, WesBank, Bridgement, FundingHub and EVVA Finanzas, among others.

Company Name Domain Founded year HQ Location Description
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Flexible unsecured funding is offered to small and medium enterprises.
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Operates a digital hub for consumer and business loan services.
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Online invoice financing platform
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SMEs are connected to lenders via a business finance marketplace.
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Digital banking services are offered to startups and businesses.
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Detailed competitors of Lula

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Latest news on Lula

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Complete news archive for Lula

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  • Source and publication date
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  • Brand-specific news history

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Frequently Asked Questions about Lula

Lula was founded in 2014 and raised its 1st funding round 2 years after it was founded.

Lula is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.

Trevor Gosling is the current CEO of Lula. They have also founded this company.

Lula is a funded company, having raised a total of $41.5M across 6 funding rounds to date.

Innovative fintech products are developed by Lula to support SMEs with cash flow management. Business funding solutions, such as Revolving Capital Facility and Capital Advance, are offered alongside fully digital banking accounts. Services are tailored for the SME sector in South Africa, ensuring fast access to capital and easy financial management tools. Partnerships with leading financial institutions like Access Bank are maintained to enhance service delivery.

Lula's top competitors include Retail Capital, Bridgement and PeuEntle.

Lula offers Revolving Capital Facility, Capital Advance, Lulapay, and Business Banking Account.

Lula has 11 investors. Key investors include International Finance Corporation, Accion, Quona, Lightrock, and Lendahand.

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