About Lula
Lula is a Financial Services company based in Cape Town (South Africa) founded in 2014 by Trevor Gosling and Neil Welman. Digital business funding and banking solutions are provided for SMEs. It operates on a FinTech and Usage + Subscription Mix model. Lula has raised $41.5 million across 6 funding rounds from investors including International Finance Corporation, Accion and Quona. Its chief executive, as recorded, is Trevor Gosling. Its website lula.co.za draws about 50 thousand monthly visits. Lula offers products and services including Revolving Capital Facility, Capital Advance, Lulapay, and Business Banking Account. Its focus areas include FinTech and SME Financing. Its legal entity is Lula Lend (Pty) Ltd. Its competitors include Retail Capital, WesBank and Bridgement; 1 of its 3 listed competitors has raised funding.
Company details
Innovative fintech products are developed by Lula to support SMEs with cash flow management. Business funding solutions, such as Revolving Capital Facility and Capital Advance, are offered alongside fully digital banking accounts. Services are tailored for the SME sector in South Africa, ensuring fast access to capital and easy financial management tools. Partnerships with leading financial institutions like Access Bank are maintained to enhance service delivery.
- Headquarters Cape Town, South Africa
- Founders Trevor Gosling, Neil Welman
- SectorsFinancial Services
- Website category Finance · Banking Credit and Lending
- Email••••••••
- Phone•••• ••••
- Website lula.co.za
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Lula Lend (Pty) Ltd
- Total Equity Funding$41.5M (USD)
in 6 rounds
- Latest Funding Round$20M (USD), Debt – Conventional
Feb 2026
- InvestorsInternational Finance Corporation
& 10 more
Products & Services of Lula
Lula offers a comprehensive portfolio of products and services, including Revolving Capital Facility, Capital Advance, Lulapay, and Business Banking Account.
Flexible funding is provided for SME working capital needs.
Fixed funding is offered with clear repayment terms for SMEs.
Instant payment is enabled for SMEs with customer terms.
Digital banking accounts are provided for SME financial management.
Apps and channels of Lula
its YouTube channel We Are Lula has 1.59K subscribers and 30 videos.
Videos from Lula
The most watched videos on Lula's YouTube channel, We Are Lula (1.59K subscribers). Click a video to play it here.
More on We Are Lula.
Funding Insights of Lula
Lula has successfully raised a total of $41.5M across 6 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $20 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $41.5M
- Total Rounds 6
- Last Round Debt – Conventional — $20M
- Investors Count 11
All 6 funding rounds of Lula with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
11 investors in total: 11 institutional.
Investors in Lula
Lula has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include International Finance Corporation, Accion and Quona.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
IFC is focused on private sector development in emerging markets. | 1956 | ifc.org | ||
Diversified investment portfolios are managed for various clients. | triodos-im.com | Driebergen Rijsenburg, Netherlands | ||
Investments are directed toward growth-stage companies generating scalable impact. | 2009 | lightrock.com | London, United Kingdom | |
Fintech investments focused on financial inclusion and global economic growth. | 2015 | quona.com | ||
Private equity firm focused on growth equities | deginvest.de | Cologne, Germany | ||
Early-stage tech-focused VC firm investing in geographies such as Asia and Africa | newidcapital.com | Alexandria, United States | ||
| fmo.nl | ||||
Women's financial inclusion is advanced by a global non-profit organization. | 1979 | womensworldbanking.org | New York, United States | |
Microfinance investments are connected to entrepreneurs in emerging markets. | 2011 | lendahand.com | Rotterdam, Netherlands | |
Foundation focused on early-stage investments in fintech sector | 1961 | accion.org |
Investor details for Lula
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Lula
50 people are tracked at Lula (14 in leadership, 36 in team).
| Name | Role | Group |
|---|---|---|
Trevor Gosling | Co-Founder & CEO | Leadership |
Neil Welman | Co-Founder & CTO | Leadership |
Jordan Gosling | Vice President | Lulapay | Leadership |
Garth Rossiter | Chief Risk Officer & Head Of Credit | Leadership |
Dylan W. | Head Of Credit Underwriting | Leadership |
Clinton Thomas | Head Of Product | Leadership |
Lianca Strydom | Talent Partner | Leadership |
Jannae Jackson | Head Of CX | Leadership |
Lizanne du Toit | Head Of People | Leadership |
Thomas M. | Chief Operating Officer | Leadership |
Leon Wolmarans | Head Of Business Operations | Leadership |
Leanne P. | Vice President Partnerships | Leadership |
Greer Penzhorn | Head Of Legal | Leadership |
John Charles Dalton | Head Of Engineering | Leadership |
Taryn Crouster | Operations Manager | Team |
Jennifer de Goede | Software Engineer | Team |
Priyen Pillay | Senior QA Engineer | Team |
Nicole Swanepoel | Delivery Lead | Team |
Sive Maneli | Collections And Portfolio Analyst | Team |
Vahin Gounden | Software Engineering Team Lead | Team |
30 more people are available in the full profile.
Complete people profiles for Lula
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Professional contacts
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Timeline of Lula
3 dated milestones of Lula across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Lula is founded.
- Funding First funding round.
- Funding Latest funding round, Debt – Conventional, of $20.0M.
Competitors of Lula
Lula has 3 listed competitors in our database, 1 of them funded. They include Retail Capital, WesBank and Bridgement.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| retailcapital.co.za | 2011 | Cape Town, South Africa | $41.7M | Flexible unsecured funding is offered to small and medium enterprises. | ||
| wesbank.co.za | 1970 | Randburg, South Africa | Operates a digital hub for consumer and business loan services. | |||
| bridgement.com | 2016 | Johannesburg, South Africa | Online invoice financing platform |
Detailed competitors of Lula
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Lula
The website of Lula (lula.co.za) receives about 49.7K visits a month and ranks #322,138 among all websites worldwide, #4,718 in Banking Credit and Lending.
- Monthly visits49.7K
▼ 16.4% vs previous month
- Unique visitors25.8K
per month
- Global rank#322,138
among all websites
- Category rank#4,718
Finance · Banking Credit and Lending
- Bounce rate48%
- Pages per visit9.7
- Average visit7 min 41 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Lula. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fundinghub.co.za | 100% | 6.8K | #3,065,290 | View details | |
| bridgement.com | 96% | 25.2K | #966,341 | View details | |
| fnb.co.za | 93% | 9.2M | #5,601 | View details | |
southernfinance.co.za | southernfinance.co.za | 88% | #254,183 | – | |
blinkfinance.co.za | blinkfinance.co.za | 86% | #152,258 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for Lula
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- 23 similar websites
- Audience overlap
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Related news about Lula
Complete news archive for Lula
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- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Lula
Lula was founded in 2014 and raised its 1st funding round 2 years after it was founded.
Lula is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.
Trevor Gosling is the CEO of Lula, as recorded in our data. They have also founded this company.
Lula is a funded company, having raised a total of $41.5M across 6 funding rounds to date.
Innovative fintech products are developed by Lula to support SMEs with cash flow management. Business funding solutions, such as Revolving Capital Facility and Capital Advance, are offered alongside fully digital banking accounts. Services are tailored for the SME sector in South Africa, ensuring fast access to capital and easy financial management tools. Partnerships with leading financial institutions like Access Bank are maintained to enhance service delivery.
Lula's top competitors include Retail Capital, Bridgement and WesBank.
Lula offers Revolving Capital Facility, Capital Advance, Lulapay, and Business Banking Account.
Lula has 11 investors. Key investors include International Finance Corporation, Accion, Quona, Lightrock, and Lendahand.
Lula operates through Lula Lend (Pty) Ltd.