About Lurisia
Lurisia is a Consumer company based in Mondovi (Italy) founded in 1999, and was acquired by It in September 2019. Ready-to-drink alcoholic beverages are branded and distributed by Lurisia. Its chief executive, as recorded, is Piero Bagnasco. Lurisia offers products and services including Coke&Meals, Powerade, and Coca-Cola App. Its focus areas include Food and Agriculture, Alcoholic Beverage Products, Ready-to-Drink Alcoholic Beverages and Consumer Goods. Its legal entity is The Coca-Cola Company. Its competitors include Spill, Aperol and Villa Massa.
Company details
Lurisia was founded in 1999 in Mondovi, Italy, as a brand specializing in ready-to-drink alcoholic beverages. Operations are centered on production and distribution within the beverage sector, with a focus on convenient, pre-mixed products. Leadership is provided by CEOs Piero Bagnasco and Alessandro Invernizzi. The company maintains its primary base in Italy, serving regional and potentially broader European markets through established supply chains.
- InvestorsDeA Capital Alternative Funds
& 1 more
- Acquired byIt
(Sep 2019)
Products & Services of Lurisia
Lurisia offers a comprehensive portfolio of products and services, including Coke&Meals, Powerade, and Coca-Cola App.
Promotional campaign linking meals with beverages
Hydration beverage for athletic activities
App for accessing promotions and exclusive content
Apps and channels of Lurisia
its YouTube channel Coca-Cola has 351K subscribers and 27 videos.
Videos from Lurisia
The most watched videos on Lurisia's YouTube channel, Coca-Cola (351K subscribers). Click a video to play it here.
More on Coca-Cola.
Funding Insights of Lurisia
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Lurisia with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2017 | Private Equity Round | – | – |
2 investors in total: 2 institutional.
Investors in Lurisia
Lurisia has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include DeA Capital Alternative Funds and Coca-Cola HBC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
DeA Capital Alternative Funds is engaged in private equity and financial investments in Italy. | 2006 | deacapitalaf.com | Milan, Italy | |
Coca-Cola HBC is engaged in bottling and distributing beverages. | it.coca-colahellenic.com | Zug, Switzerland |
Investor details for Lurisia
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Lurisia
2 people are tracked at Lurisia (2 in leadership).
| Name | Role | Group |
|---|---|---|
Piero Bagnasco | CEO | Leadership |
Alessandro Invernizzi | CEO | Leadership |
Complete people profiles for Lurisia
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Lurisia
3 dated milestones of Lurisia across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Lurisia is founded.
- Funding First funding round.
- Exit Acquired by It.
Competitors of Lurisia
Lurisia has 3 listed competitors in our database. They include Spill, Aperol and Villa Massa.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spilldrinks.it | 2023 | Milano, Italy | Discussions on spilled drink scenarios across various settings are hosted. | |||
| aperol.com | 1919 | Sesto San Giovanni, Italy | Aperol is a premium cocktail brand offering innovative beverages for consumers. | |||
| villamassa.com | 1991 | Piano Di Sorrento, Italy | Villa Massa is a brand specializing in ready-to-drink alcoholic beverages for consumers. |
Detailed competitors of Lurisia
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Lurisia
Websites that share an audience with Lurisia (lurisia.it).
Websites whose visitors overlap most with Lurisia. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
microbirrifici.org | microbirrifici.org | 100% | #10,548,853 | – |
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Frequently Asked Questions about Lurisia
Lurisia was founded in 1999 and raised its 1st funding round 18 years after it was founded.
Lurisia is headquartered in Mondovi, Italy. It is registered at Mondovi, Piemonte, Italy.
Piero Bagnasco is the CEO of Lurisia, as recorded in our data.
Lurisia was founded in 1999 in Mondovi, Italy, as a brand specializing in ready-to-drink alcoholic beverages. Operations are centered on production and distribution within the beverage sector, with a focus on convenient, pre-mixed products. Leadership is provided by CEOs Piero Bagnasco and Alessandro Invernizzi. The company maintains its primary base in Italy, serving regional and potentially broader European markets through established supply chains.
Lurisia's top competitors include Spill, Aperol and Villa Massa.
Lurisia offers Coke&Meals, Powerade, and Coca-Cola App.
Lurisia has 2 investors. Key investors include DeA Capital Alternative Funds, and Coca-Cola HBC.
Lurisia operates through The Coca-Cola Company.
Yes. Lurisia was acquired by It in September 2019.