About LUX Rewards
LUX Rewards is a company based in Bristol (United Kingdom) founded in 2015 was acquired by Enigmatic Smile in February 2025.. LUX Rewards has raised $427.5 thousand across 2 funding rounds from investors including Enigmatic Smile. The company has 5 employees as of April 30, 2022. LUX Rewards offers products and services including Loyalty Platform and Reports Dashboard. LUX Rewards operates in a competitive market with competitors including Embargo, Venga, Stampfeet, Letyano and 5loyalty, among others.
- Headquarter Bristol, United Kingdom
- Employees 5 as on 30 Apr, 2022
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Sectors
ConsumerTechnology
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Phone
*********
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Website
*********
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Social
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- Legal Name Lyfe Technology Limited
- Date of Incorporation 14 Dec, 2015
- Jurisdiction BRISTOL, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$427.5 K (USD)
in 2 rounds
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Latest Funding Round
$315.52 K (USD), Seed
Dec 20, 2019
- Investors
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Employee Count
5
as on Apr 30, 2022
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Acquired by
Enigmatic Smile
(Feb 27, 2025)
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Products & Services of LUX Rewards
LUX Rewards offers a comprehensive portfolio of products and services, including Loyalty Platform and Reports Dashboard. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
System for incentivizing high-spending customers via card-linked transactions
Dashboard to monitor and track transaction results for merchants
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Funding Insights of LUX Rewards
LUX Rewards has successfully raised a total of $427.5K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $315.52 thousand completed in December 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $315,518
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First Round
First Round
(27 Jun 2016)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2019 | Amount | Seed - LUX Rewards | Valuation |
investors |
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| Jun, 2016 | Amount | Seed - LUX Rewards | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in LUX Rewards
LUX Rewards has secured backing from 1 investor. Prominent investors backing the company include Enigmatic Smile. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Loyalty payments, POS transaction processing solutions for businesses
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by LUX Rewards
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - LUX Rewards
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Lux Rewards Comparisons
Competitors of LUX Rewards
LUX Rewards operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Embargo, Venga, Stampfeet, Letyano and 5loyalty, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Loyalty software is offered for bars and restaurants.
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| domain | founded_year | HQ Location |
Customer engagement and loyalty tools are offered for restaurants.
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| domain | founded_year | HQ Location |
White-labeled apps for hospitality loyalty and CRM are offered.
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| domain | founded_year | HQ Location |
Customer feedback for merchants is incentivized via a rewards app.
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| domain | founded_year | HQ Location |
Restaurant tech for loyalty points and rewards to boost customer retention.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Lux Rewards
Frequently Asked Questions about LUX Rewards
When was LUX Rewards founded?
LUX Rewards was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Where is LUX Rewards located?
LUX Rewards is headquartered in Bristol, United Kingdom. It is registered at Bristol, England, United Kingdom.
Is LUX Rewards a funded company?
LUX Rewards is a funded company, having raised a total of $427.5K across 2 funding rounds to date. The company's 1st funding round was a Seed of $111.99K, raised on Jun 27, 2016.
How many employees does LUX Rewards have?
As of Apr 30, 2022, the latest employee count at LUX Rewards is 5.
What does LUX Rewards do?
LUX Rewards was founded in 2015 in Bristol, United Kingdom, as an online platform in the food technology sector. Food discovery and ordering services are facilitated for diners, while restaurants select commission percentages that determine the level of rewards offered. Operations enable restaurants to target customers during low-demand periods and provide incentives for regular dining, supporting balanced engagement across the platform.
Who are the top competitors of LUX Rewards?
What products or services does LUX Rewards offer?
LUX Rewards offers Loyalty Platform and Reports Dashboard.
Who are LUX Rewards's investors?
LUX Rewards has 1 investor. Key investors include Enigmatic Smile.
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