About LUX Rewards
LUX Rewards is a company based in Bristol (United Kingdom) founded in 2015 was acquired by Enigmatic Smile in February 2025. LUX Rewards has raised $427.5 thousand across 2 funding rounds from investors including Enigmatic Smile. The company has 5 employees. LUX Rewards offers products and services including Loyalty Platform and Reports Dashboard. LUX Rewards operates in a competitive market with competitors including Embargo, Venga, Stampfeet, Letyano and 5loyalty, among others.
- Headquarter Bristol, United Kingdom
- Employees 5
- SectorsConsumerTechnology
- Website luxrewards.co.uk
- Social LinkedIn X Instagram
- Acquired by Enigmatic Smile (Feb 2025)
- Legal Name Lyfe Technology Limited
- Date of Incorporation 14 Dec, 2015
- Jurisdiction BRISTOL, ENGLAND
- Total Equity Funding$427.5K (USD)
in 2 rounds
- Latest Funding Round$315.52K (USD), Seed
Dec 2019
- Investors
- Employee Count5
- Acquired byEnigmatic Smile
(Feb 2025)
Products & Services of LUX Rewards
LUX Rewards offers a comprehensive portfolio of products and services, including Loyalty Platform and Reports Dashboard.
System for incentivizing high-spending customers via card-linked transactions
Dashboard to monitor and track transaction results for merchants
Funding Insights of LUX Rewards
LUX Rewards has successfully raised a total of $427.5K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $315.52 thousand completed in December 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $427,503
- Total Rounds 2
- Last Round Seed — $315,518
- First Round $111,985
(Jun 2016)
All 2 funding rounds of LUX Rewards with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2019 | $315,518 | Seed | – | – | – |
| Jun 2016 | $111,985 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in LUX Rewards
LUX Rewards has secured backing from 1 investor. Prominent investors backing the company include Enigmatic Smile.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Loyalty payments, POS transaction processing solutions for businesses | 2014 | enigmaticsmile.com | Chelmsford, United Kingdom |
Investor details for LUX Rewards
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of LUX Rewards
3 people are tracked at LUX Rewards (3 in leadership); the tracked headcount is 5.
| Name | Role | Group |
|---|---|---|
👋 Ash Dey | COO (Part of Lyfe Technology) | Leadership |
James Courtney | Founder & CEO | Leadership |
👋 Tom Munday | Chief Commercial Officer (cco) & Co-founder | Leadership |
Complete people profiles for LUX Rewards
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Timeline of LUX Rewards
4 dated milestones of LUX Rewards across 10 years, from founding to its latest funding, stage changes and deals.
- Founded LUX Rewards is founded.
- Funding First funding round of $112K.
- Funding Latest funding round, Seed, of $316K.
- Exit Acquired by Enigmatic Smile.
Competitors of LUX Rewards
LUX Rewards operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Embargo, Venga, Stampfeet, Letyano and 5loyalty, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| embargoapp.com | 2017 | London, United Kingdom | $5.47M | 8 | Loyalty software is offered for bars and restaurants. | |
| getvenga.com | 2010 | – | $1.85M | 22 | Customer engagement and loyalty tools are offered for restaurants. | |
| stampfeet.com | 2010 | London, United Kingdom | – | 1 | White-labeled apps for hospitality loyalty and CRM are offered. | |
| letyano.com | 2013 | London, United Kingdom | $300,000 | 1 | Customer feedback for merchants is incentivized via a rewards app. | |
| 5loyalty.com | 2011 | London, United Kingdom | – | – | Restaurant tech for loyalty points and rewards to boost customer retention. | |
| loyalosystem.com | 2019 | Krakow, Poland | – | – | Mobile app system for businesses to create and manage customer loyalty programs. | |
| opalclub.co.uk | 2021 | Birmingham, United Kingdom | – | – | Loyalty app for earning points and discounts at Birmingham restaurants. | |
| bigmouthguildford.com | 2022 | Guildford, United Kingdom | – | – | An online platform for discovering reward-based restaurants and dining options. | |
| dragonperks.co.uk | 2018 | Gibraltar, United Kingdom | – | 1 | Delivers reward-based payment solutions for businesses and users. |
Detailed competitors of LUX Rewards
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of LUX Rewards
The website of LUX Rewards (luxrewards.co.uk) receives about 12K visits a month.
- Monthly visits12K
▼ 35.1% vs previous month
Websites whose visitors overlap most with LUX Rewards. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
chesterstandard.co.uk | chesterstandard.co.uk | 100% | – | #130,840 | – |
Latest news on Lux Rewards
Complete news archive for LUX Rewards
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to LUX Rewards
10 companies that operate in the same segment as LUX Rewards (Food & Beverage Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform food ordering and delivery service | 2008 | Gurugram, Haryana, India | USD 1.69 B | USD 5.79 B | 7,780 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Food and market delivery services are provided by iFood. | 2011 | Sao Paulo, Brazil | USD 590.8 M | – | – | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 1.15 B | USD 6.15 B | 5,700 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – | |
Food delivery services are offered in major Indian cities. | 2012 | Mumbai, Maharashtra, India | USD 97.72 M | USD 39.01 M | 3,150 |
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Frequently Asked Questions about LUX Rewards
LUX Rewards was founded in 2015 and raised its 1st funding round 1 year after it was founded.
LUX Rewards is headquartered in Bristol, United Kingdom. It is registered at Bristol, England, United Kingdom.
LUX Rewards is a funded company, having raised a total of $427.5K across 2 funding rounds to date. The company's 1st funding round was a Seed of $111.99K, raised on Jun 2016.
LUX Rewards has 5 employees.
LUX Rewards was founded in 2015 in Bristol, United Kingdom, as an online platform in the food technology sector. Food discovery and ordering services are facilitated for diners, while restaurants select commission percentages that determine the level of rewards offered. Operations enable restaurants to target customers during low-demand periods and provide incentives for regular dining, supporting balanced engagement across the platform.
LUX Rewards offers Loyalty Platform and Reports Dashboard.
LUX Rewards has 1 investor. Key investors include Enigmatic Smile.
LUX Rewards operates through Lyfe Technology Limited.
Yes. LUX Rewards was acquired by Enigmatic Smile in February 2025.