LUX Rewards

Bristol, United Kingdom Founded: 2015 • Age: 11 yrs Acquired By Enigmatic Smile
Online platform for food discovery and ordering
Annual revenue - Latest available
Total funding $427,503 2 rounds
Employees 5 Tracked headcount
Investors 1 Known backers
Products 2 Services tracked
Competitors 10 Brand Intelligence

About LUX Rewards

LUX Rewards is a company based in Bristol (United Kingdom) founded in 2015 was acquired by Enigmatic Smile in February 2025. LUX Rewards has raised $427.5 thousand across 2 funding rounds from investors including Enigmatic Smile. The company has 5 employees as of April 30, 2022. LUX Rewards offers products and services including Loyalty Platform and Reports Dashboard. LUX Rewards operates in a competitive market with competitors including Embargo, Venga, Stampfeet, Letyano and 5loyalty, among others.

  • Headquarter Bristol, United Kingdom
  • Employees 5 as on 30 Apr, 2022
  • Sectors
    Consumer
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Lyfe Technology Limited
  • Date of Incorporation 14 Dec, 2015
  • Jurisdiction BRISTOL, ENGLAND
Operational Areas
Consumer → Food, Beverage & Nutrition Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $427.5 K (USD)

    in 2 rounds

  • Latest Funding Round
    $315.52 K (USD), Seed

    Dec 20, 2019

  • Investors
  • Employee Count
    5

    as on Apr 30, 2022

  • Acquired by
    Enigmatic Smile

    (Feb 27, 2025)

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Products & Services of LUX Rewards

LUX Rewards offers a comprehensive portfolio of products and services, including Loyalty Platform and Reports Dashboard.

Product name locked
Category locked
Primary

System for incentivizing high-spending customers via card-linked transactions

Product name locked
Category locked
Locked

Dashboard to monitor and track transaction results for merchants

People of LUX Rewards

Headcount 1-10
Employee Profiles 3
Employee Profiles
People
👋 Ash Dey
COO (Part of Lyfe Technology)
People
James Courtney
Founder & CEO
People
👋 Tom Munday
Chief Commercial Officer (cco) & Co-founder

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Funding Insights of LUX Rewards

LUX Rewards has successfully raised a total of $427.5K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $315.52 thousand completed in December 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in LUX Rewards

LUX Rewards has secured backing from 1 investor. Prominent investors backing the company include Enigmatic Smile.

All
Investor Description Founded Year Domain Location
Loyalty payments, POS transaction processing solutions for businesses
Locked Locked Locked
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Investor details for LUX Rewards

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Verified entity values are shown only after access is granted.

Investments & Acquisitions by LUX Rewards

Investments
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Investment portfolio details for LUX Rewards

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Financial Statements - LUX Rewards

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Detailed financials for LUX Rewards

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Lux Rewards Comparisons

LUX Rewards Primary company
Description
Online platform for food discovery and ordering
Location
Bristol, United Kingdom
Founded Year
2015
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
5
As of 2022
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Peer comparison for LUX Rewards

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Competitors of LUX Rewards

LUX Rewards operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Embargo, Venga, Stampfeet, Letyano and 5loyalty, among others.

Company Name Domain Founded year HQ Location Description
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Loyalty software is offered for bars and restaurants.
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Customer engagement and loyalty tools are offered for restaurants.
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White-labeled apps for hospitality loyalty and CRM are offered.
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Customer feedback for merchants is incentivized via a rewards app.
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Restaurant tech for loyalty points and rewards to boost customer retention.
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Detailed competitors of LUX Rewards

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Latest news on Lux Rewards

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Complete news archive for LUX Rewards

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Frequently Asked Questions about LUX Rewards

LUX Rewards was founded in 2015 and raised its 1st funding round 1 year after it was founded.

LUX Rewards is headquartered in Bristol, United Kingdom. It is registered at Bristol, England, United Kingdom.

LUX Rewards is a funded company, having raised a total of $427.5K across 2 funding rounds to date.

As of Apr 30, 2022, the latest employee count at LUX Rewards is 5.

LUX Rewards was founded in 2015 in Bristol, United Kingdom, as an online platform in the food technology sector. Food discovery and ordering services are facilitated for diners, while restaurants select commission percentages that determine the level of rewards offered. Operations enable restaurants to target customers during low-demand periods and provide incentives for regular dining, supporting balanced engagement across the platform.

LUX Rewards's top competitors include Embargo, Venga and Stampfeet.

LUX Rewards offers Loyalty Platform and Reports Dashboard.

LUX Rewards has 1 investor. Key investors include Enigmatic Smile.

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