About Luxco
Luxco is a company based in St. Louis (United States) founded in 1958 was acquired by MGP in January 2021. Luxco has completed 2 acquisitions, including Niche Drinks and Veev Life. Luxco offers products and services including Rebel Bourbon, Remus Bourbon, Penelope Bourbon, and Lux Row Distillers. Luxco operates in a competitive market with competitors including Constellation Brands, Diageo, Brown-Forman, Q Mixers and BAXUS, among others.
- Investors
- Investments & AcquisitionsNiche Drinks
& 1 more
- Acquired byMGP
(Jan 2021)
Products & Services of Luxco
Luxco offers a comprehensive portfolio of products and services, including Rebel Bourbon, Remus Bourbon, Penelope Bourbon, and Lux Row Distillers.
Premium bourbon whiskey for consumer and racing partnerships.
High-quality bourbon linked to historical partnerships.
Innovative bourbon brand for niche markets.
Facility for producing and blending spirits.
Investors in Luxco
Luxco has secured backing from 1 investor. Prominent investors backing the company include MGP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Spirits and wheat proteins are supplied by MGP nationwide. | 1941 | mgpingredients.com | Atchison, United States |
Investor details for Luxco
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People of Luxco
8 people are tracked at Luxco (3 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Donn Lux | Chairman & CEO | Leadership |
Reed Davis | Managing Director Of Control States | Leadership |
Blake Sergot | Managing Director - East BU - Open Markets | Leadership |
Michael Stout | Michigan State Manager | Team |
Darren Phinney | Division Manager New England | Team |
Drake Bratcher | AL, MS State Manager | Team |
Jon Capozzoli | Commonwealth Division Manager (pa, Me, Vt, Nh) | Team |
Cami Stumpf | Human Resources Manager | Team |
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Investments & Acquisitions by Luxco
Luxco has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Niche Drinks and Veev Life.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Brand of whisky | nichedrinks.com | Londonderry, United Kingdom | 1983 | Apr 2018 | •••• | |
Ready-to-drink beverages are produced and distributed by Veev. | veevlife.com | Los Angeles, United States | 2007 | Mar 2016 | •••• |
Complete acquisition details for Luxco
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Timeline of Luxco
4 dated milestones of Luxco across 63 years, from founding to its latest funding, stage changes and deals.
- Founded Luxco is founded.
- Acquisition Acquires Veev Life.
- Acquisition Acquires Niche Drinks.
- Exit Acquired by MGP.
Competitors of Luxco
Luxco operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Constellation Brands, Diageo, Brown-Forman, Q Mixers and BAXUS, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cbrands.com | 1945 | Altoona, United States | – | 10,700 | Multi-category alcoholic beverage company | |
| diageo.com | 1886 | London, United Kingdom | – | 1,966 | Multi-category alcoholic beverage company | |
| brown-forman.com | 1870 | Louisville, United States | – | 442 | Alcoholic beverages are manufactured and marketed worldwide by Brown-Forman. | |
| qmixers.com | 2006 | Brooklyn, United States | $68.68M | – | Brand of alcoholic beverages | |
| baxus.co | 2021 | New York, United States | $5M | – | Wines and spirits are branded and marketed by BAXUS. | |
| eastsidedistilling.com | 2008 | Portland, United States | – | 50 | Multi-category alcoholic beverages are produced and branded by Eastside Distilling. | |
| lqrhouse.com | 2021 | Miami Beach, United States | $1.5M | – | Brand of wines and tequila | |
| barrellbourbon.com | 2013 | Louisville, United States | $1M | 51 | Premium multi-category spirits including whiskey and rum are offered. | |
| treatyoakdistilling.com | 2004 | Dripping Springs, United States | $2.69M | – | Multicategory alcoholic beverage company |
Detailed competitors of Luxco
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Web traffic of Luxco
The website of Luxco (luxco.com) receives about 7.8K visits a month and ranks #2,622,724 among all websites worldwide, #7,008 in Beverages.
- Monthly visits7.8K
▲ 7.9% vs previous month
- Unique visitors3.9K
per month
- Global rank#2,622,724
among all websites
- Category rank#7,008
Food and Drink · Beverages
- Bounce rate43%
- Pages per visit2.2
- Average visit49 sec
- DevicesDesktop 47% · Mobile 53%
Websites whose visitors overlap most with Luxco. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mccormickdistilling.com | 100% | 680.7K | #3,013,955 | View details | |
| clevelandwhiskey.com | 100% | 4.9K | #3,827,175 | View details | |
| mgpingredients.com | 96% | 12.8K | #1,712,557 | View details | |
| heavenhill.com | 91% | 13.9K | #1,791,909 | View details | |
| duckhorn.com | 90% | 40.7K | #923,689 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 31 similar websites and full traffic analytics for Luxco
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- 31 similar websites
- Audience overlap
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Latest news on Luxco
Complete news archive for Luxco
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Similar companies to Luxco
10 companies that operate in the same segment as Luxco (Alcoholic & Tobacco Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Brand of craft beer and brewery chain operator | 2007 | Ellon, Aberdeenshire, United Kingdom | USD 440.93 M | – | – | |
Wines, spirits, and champagnes are produced and distributed worldwide. | 1975 | Paris, France | – | USD 10.71 B | 19,560 | |
Flavored craft beers are produced and distributed by Bira 91. | 2015 | Delhi, Delhi, India | USD 456.92 M | USD 105.75 M | 1,020 | |
Brand of beer | 2017 | Milford, United States | USD 251.44 M | – | – | |
Beer and cider brands are produced and marketed worldwide. | 1864 | Amsterdam, Netherlands | – | USD 26.58 B | 86,000 | |
Multi-category alcoholic beverage company | 1886 | London, England, United Kingdom | – | USD 19.36 B | 29,630 | |
Beer production, marketing, and sales are managed globally. | 2008 | Brussels, Brussels-capital Region, Belgium | – | USD 103.65 M | 2,054 | |
Brand of multi-category alcoholic spirits | 2017 | Delhi, Delhi, India | USD 9.83 M | USD 3.99 M | 54 | |
Premium beers, ciders, and non-alcoholic drinks are produced and distributed. | 1847 | Copenhagen, Denmark | USD 765.14 M | USD 14.02 B | 32,100 | |
Beer brands are produced and distributed by Ambev in Brazil. | 1999 | Sao Paulo, Brazil | – | USD 16.11 B | 43,000 |
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Frequently Asked Questions about Luxco
Luxco was founded in 1958.
Luxco is headquartered in St. Louis, United States. It is registered at St. Louis, Missouri, United States.
Donn Lux is the current CEO of Luxco.
Luxco was established in 1958 in St. Louis, United States, as a multi-category alcohol beverage company. Operations focus on the production and distribution of wine and spirits products. Ownership includes premium brands such as Everclear, Juarez tequila, Rebel Yell, and Yellowstone. The company serves the beverage industry through its portfolio of liqueurs, tequilas, and vodkas, with activities centered in the United States market.
Luxco's top competitors include Diageo, Brown-Forman and Constellation Brands.
Luxco offers Rebel Bourbon, Remus Bourbon, Penelope Bourbon, and Lux Row Distillers.
Luxco has made 2 acquisitions, including Niche Drinks, and Veev Life.
Luxco has 1 investor. Key investors include MGP.
Luxco operates through Luxco, Inc..
Yes. Luxco was acquired by MGP in January 2021.