About Lyra Pet
Lyra Pet is a Consumer company based in Albstadt (Germany) founded in 2009 by Michael Preiss, and was acquired by The Platform Group in January 2025. The company has 14 employees. Its website lyra-pet.de draws about 73 thousand monthly visits. Its focus areas include Retail, Pet Tech, Pet Supplies Ecommerce and Horizontal. Its legal entity is Lyra Pet GmbH.
Company details
Internet first brand offering multi-category pet products. The platform provides food, toys, grooming products, litter products, collars, and other accessories. The company provides products for various pets like birds, rodents, cats, and dogs.
- Headquarters Albstadt, Germany
- Employees 14
- Founders Michael Preiss
- Stage Acquired
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Phone•••• ••••
- Website lyra-pet.de
- Social Facebook
- Acquired by SwissCommerce (Nov 2022)
- Legal Name Lyra Pet Gmbh
- InvestorsThe Platform Group
& 1 more
- Employee Count14
- Acquired by
Investors in Lyra Pet
Lyra Pet has secured backing from 2 investors. Prominent investors backing the company include The Platform Group and SwissCommerce.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
E-commerce consulting services are provided by The Platform Group. | 1882 | the-platform-group.com | Wiesbaden, Germany | |
E-commerce support services are provided for online businesses in Switzerland. | 2014 | swiss-commerce.ch | Langenthal, Switzerland |
Investor details for Lyra Pet
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People of Lyra Pet
1 people are tracked at Lyra Pet (1 in leadership); the tracked headcount is 14.
| Name | Role | Group |
|---|---|---|
Michael Preiss | Founder | Leadership |
Complete people profiles for Lyra Pet
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Timeline of Lyra Pet
3 dated milestones of Lyra Pet across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Lyra Pet is founded.
- Exit Acquired by SwissCommerce.
- Exit Acquired by The Platform Group.
Web traffic of Lyra Pet
The website of Lyra Pet (lyra-pet.de) receives about 73.1K visits a month and ranks #333,629 among all websites worldwide, #2,449 in Pet Food and Supplies.
- Monthly visits73.1K
▲ 12% vs previous month
- Unique visitors27K
per month
- Global rank#333,629
among all websites
- Category rank#2,449
Pets and Animals · Pet Food and Supplies
- Bounce rate21%
- Pages per visit7.2
- Average visit3 min 26 sec
- DevicesDesktop 52% · Mobile 48%
Websites whose visitors overlap most with Lyra Pet. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
futterbauer.de | futterbauer.de | 100% | #599,633 | – | |
mixerama.de | mixerama.de | 93% | #2,816,296 | – | |
pauls-muehle.de | pauls-muehle.de | 91% | #359,099 | – | |
hofmax.de | hofmax.de | 90% | #1,682,361 | – | |
tiierisch.de | tiierisch.de | 75% | #484,039 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Lyra Pet
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- 40 similar websites
- Audience overlap
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Related news about Lyra Pet
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Frequently Asked Questions about Lyra Pet
Lyra Pet was founded in 2009.
Lyra Pet is headquartered in Albstadt, Germany. It is registered at Albstadt, Baden-wurttemberg, Germany.
Lyra Pet has 14 employees.
Internet first brand offering multi-category pet products. The platform provides food, toys, grooming products, litter products, collars, and other accessories. The company provides products for various pets like birds, rodents, cats, and dogs.
Lyra Pet has 2 investors. Key investors include The Platform Group, and SwissCommerce.
Lyra Pet operates through Lyra Pet Gmbh.
Yes. Lyra Pet was acquired by SwissCommerce in November 2022.