About Lyre’s
Lyre’s is a company based in Leichhardt (Australia) founded in 2019 by Mark Livings. Lyre’s has raised $53 million across 4 funding rounds from investors including Morgan Creek, DSQ and VRD. Lyre’s operates in a competitive market with competitors including Monday Distillery, Seadrift and Banks Botanicals, among others.
- Total Equity Funding$53M (USD)
in 4 rounds
- InvestorsMorgan Creek
& 7 more
Apps and channels of Lyre’s
its YouTube channel Lyre's Spirit Co has 661 subscribers and 30 videos.
Videos from Lyre’s
The most watched videos on Lyre’s's YouTube channel, Lyre's Spirit Co (661 subscribers). Click a video to play it here.
More on Lyre's Spirit Co.
Funding Insights of Lyre’s
Lyre’s has successfully raised a total of $53M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $53M
- Total Rounds 4
- First Round $16M
(Sep 2020)
- Investors Count 8
All 4 funding rounds of Lyres with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2023 | – | Series B | – | D Squared Capital | |
| Nov 2021 | $37M | Series A | $362.46M | D Squared Capital | |
| May 2021 | – | Seed | – | Bitburger Ventures, Morgan Creek Capital Management | |
| Sep 2020 | $16M | Seed | – | VRD Investments, Dohler Ventures | – |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2021 | $362.46M | •••••••• |
Last known valuation $362.46M (Nov 2021). 8 investors in total: 8 institutional.
Investors in Lyre’s
Lyre’s has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Morgan Creek, DSQ and VRD.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A global investment firm focused on transformative capital solutions. | – | dsquaredcap.com | - | |
Investment management services are provided to institutions and wealthy families. | 2004 | morgancreekcap.com | Chapel Hill, United States | |
Investment partnerships are provided by a family office for wealth growth. | – | vrd-investment.com | - | |
Investments are made in multiple sectors by Maropost Ventures. | – | maropost.ventures | Toronto, Canada | |
A family-owned investment company focused on consumer-oriented brands. | 2016 | dlfventure.com | Brussels, Belgium | |
Venture capital investments are provided to innovative, sustainable startups. | – | bitburger-ventures.de | Bitburg, Germany | |
Early-stage startups in nutrition and technology are supported. | – | doehler-ventures.com | - | |
Delivers management consulting and business services for comprehensive solutions. | 2017 | vrdinvestments.com | Tyrone, United States |
Investor details for Lyres
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Lyre’s
2 people are tracked at Lyre’s (2 in leadership).
| Name | Role | Group |
|---|---|---|
Mark Livings | Co-Founder | Leadership |
David Gimpelson | CEO | Leadership |
Complete people profiles for Lyre’s
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Lyre’s
4 dated milestones of Lyre’s across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Lyre’s is founded.
- Funding First funding round of $16.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B,.
Competitors of Lyre’s
Lyre’s operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Monday Distillery, Seadrift and Banks Botanicals, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mondaydistillery.com | 2019 | Port Fairy, Australia | $1M | – | Non-alcoholic beverages are distributed by an internet-first brand. | |
| seadriftdistillery.com | 2019 | Brookvale, Australia | – | – | Produces non-alcoholic spirits distilled from fresh Australian botanicals for online sales. | |
| banksbotanicals.com | 2021 | St Kilda, Australia | – | – | A brand specializing in premium non-alcoholic spirits. |
Detailed competitors of Lyres
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Lyre’s
The website of Lyre’s (lyres.com) receives about 121.4K visits a month and ranks #311,654 among all websites worldwide, #584 in Beverages.
- Monthly visits121.4K
▲ 3.4% vs previous month
- Unique visitors55.8K
per month
- Global rank#311,654
among all websites
- Category rank#584
Food and Drink · Beverages
- Bounce rate41%
- Pages per visit2.5
- Average visit46 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Lyre’s. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sansdrinks.com.au | 100% | 59.6K | #359,745 | View details | |
| ritualzeroproof.com | 97% | 388.2K | #143,494 | View details | |
somegoodcleanfun.com | somegoodcleanfun.com | 93% | – | #389,063 | – |
| boisson.co | 92% | 28.6K | #985,614 | View details | |
| thenewbar.com | 88% | 9K | #2,533,156 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Lyre’s
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Lyre’S
Complete news archive for Lyres
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Lyre’s
10 companies that operate in the same segment as Lyre’s (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about Lyre’s
Lyre’s was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Lyre’s is headquartered in Leichhardt, Australia. It is registered at Leichhardt, New South Wales, Australia.
David Gimpelson is the current CEO of Lyre’s.
Lyre’s is a funded company, having raised a total of $53M across 4 funding rounds to date. The company's 1st funding round was a Seed of $16M, raised on Sep 2020.
The company was founded in 2019 in Leichhardt, Australia, and operates within the non-alcoholic beverages sector. Non-alcoholic versions of classic spirits such as gin, bourbon, and tequila are crafted, alongside premixed cocktails and cocktail sets. Natural essences, extracts, and distillates are sourced to replicate the flavors of traditional alcoholic drinks. This approach enables consumers to experience classic cocktails without alcohol.
Lyre’s's top competitors include Monday Distillery, Seadrift and Banks Botanicals.
Lyre’s has 8 investors. Key investors include Morgan Creek, DSQ, VRD, Maropost Ventures, and DLF Venture.
The valuation of Lyre’s is $362.46M as of Nov 2021.
Lyre’s operates through Zero Proof Uk Limited.
The website of Lyre’s receives about 121 thousand visits a month and ranks #311,654 among all websites worldwide.