Méliuz

Belo Horizonte, Brazil Founded: 2011 • Age: 15 yrs
Loyalty site which offers cash redemption
Annual revenue $59.0M Latest available
Total funding $40,000 4 rounds
Employees - Tracked headcount
Investors 6 Known backers
Products 3 Services tracked
Competitors 9 Brand Intelligence

About Méliuz

Méliuz is a company based in Belo Horizonte (Brazil) founded in 2011 by Israel Salmen. Méliuz has raised $40 thousand across 4 funding rounds from investors including FJ Labs, Printi and Monashees. Méliuz has completed 3 acquisitions, including Acesso, MelhorPlano and Picodi. Méliuz offers products and services including Méliuz App, Méliuz Extension, and Coupon Service. Méliuz operates in a competitive market with competitors including Rakuten, Fave, ShopBack, MyPoints and Cashrewards, among others.

  • Headquarter Belo Horizonte, Brazil
  • Founders Israel Salmen
  • Stage Public
  • Sectors
    Retail
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Meliuz Sa
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $59.02 M (USD)
    11.77
    as on Dec 31, 2024
  • Net Profit
    -$1.29 M (USD)
    84.16
    as on Dec 31, 2024
  • EBITDA
    $6.77 M (USD)
    0
    as on Dec 31, 2024
  • Total Equity Funding
    $40 K (USD)

    in 4 rounds

  • Latest Funding Round
    $32.5 M (USD), Post-IPO

    Jun 13, 2025

  • Investors
    FJ Labs

    & 5 more

  • Employee Count
    Not available
  • Investments & Acquisitions
    Acesso

    & 2 more

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IPO & Listings of Méliuz

Méliuz is a publicly listed company on the BMFBOVESPA with ticker symbol CASH3 in Brazil, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: BMFBOVESPA · Ticker: CASH3 · Sector: Commercial services · Brazil

Products & Services of Méliuz

Méliuz offers a comprehensive portfolio of products and services, including Méliuz App, Méliuz Extension, and Coupon Service.

Product name locked
Category locked
Primary

App for accessing and activating cashback on online purchases

Product name locked
Category locked
Locked

Extension that auto-applies coupons and cashback during shopping

Product name locked
Category locked
Locked

Service for finding and using promo codes on partnered stores

People of Méliuz

Headcount 200-500
Employee Profiles 40
Employee Profiles
People
Guilherme Spada Bonnet
Analista De Growth
People
Malu Tolentino
Diretora De Desenvolvimento De Negócios
People
Leonardo Batista Castro
Strategy Analyst
People
Daniel Saibt
Cyber Security Manager & DPO

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Funding Insights of Méliuz

Méliuz has successfully raised a total of $40K across 4 strategic funding rounds. The most recent funding activity was a Post-IPO round of $32.5 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Méliuz

Méliuz has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include FJ Labs, Printi and Monashees.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Sectors like ad tech, food tech, logistics, services are targeted.
Locked Locked Locked
Expansion-stage VC firm that invests in the US, Middle East and Europe
Locked Locked Locked
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors
Locked Locked Locked
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Investor details for Méliuz

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Méliuz

Méliuz has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Acesso, MelhorPlano and Picodi.

Investments
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Investment portfolio details for Méliuz

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Mobile plans and telecom services are compared for pricing.
Locked Locked 2015 Locked
Discount coupons from e-commerce stores are aggregated by Picodi.
Locked Locked 2015 Locked
Digital banking services are offered to individuals and businesses.
Locked Locked 1999 Locked
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Complete acquisition details for Méliuz

Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.

  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - Méliuz

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Detailed financials for Méliuz

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Méliuz Comparisons

Méliuz Primary company
Description
Loyalty site which offers cash redemption
Location
Belo Horizonte, Brazil
Founded Year
2011
Annual Revenue
$59.02 M (USD)
Net Profit
-$1.29 M (USD)
EBITDA
$6.77 M (USD)
Employees
Not available
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Peer comparison for Méliuz

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Méliuz

Méliuz operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rakuten, Fave, ShopBack, MyPoints and Cashrewards, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Internet services in e-commerce, finance, and digital content are operated.
Locked Locked Locked
A lifestyle app for deals and payments in Asia.
Locked Locked Locked
Online platform offering rewards and cashback for multi-category products
Locked Locked Locked
Online shopping rewards
Locked Locked Locked
Cashback for online shopping
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Detailed competitors of Méliuz

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Méliuz

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Complete news archive for Méliuz

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Méliuz

Méliuz was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Méliuz is headquartered in Belo Horizonte, Brazil. It is registered at Belo Horizonte, Minas Gerais, Brazil.

Israel Salmen is the current CEO of Méliuz. They have also founded this company.

Méliuz is a funded company, having raised a total of $40K across 4 funding rounds to date.

Annual revenue of Méliuz is $59.02M as on Dec 31, 2024.

Meliuz.com.br is a platform that combines loyalty program and discount coupons for online Brazilian stores. The site allows users to purchase discounted products from e-commerce websites like Casas Bahia, Submarino, and Extra.com.br and offers them cashback when a purchase is done. It got merged with Berlin-based deal sharing community, Pepper.com to launch Pelando.com.br, a social commerce platform.

Méliuz's top competitors include ShopBack, Rakuten and MyPoints.

Méliuz offers Méliuz App, Méliuz Extension, and Coupon Service.

Yes, Méliuz is publicly traded on BMFBOVESPA under the ticker symbol CASH3.

Méliuz has made 3 acquisitions, including Acesso, MelhorPlano, and Picodi.

Méliuz has 6 investors. Key investors include FJ Labs, Printi, Monashees, Lumia Capital, and Graph Ventures.

The ticker symbol of Méliuz is CASH3 on BMFBOVESPA.

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