About Méliuz
Méliuz is a company based in Belo Horizonte (Brazil) founded in 2011 by Israel Salmen.. Méliuz has raised $40 thousand across 4 funding rounds from investors including FJ Labs, Printi and Monashees. Méliuz has completed 3 acquisitions, including Acesso, MelhorPlano and Picodi. Méliuz offers products and services including Méliuz App, Méliuz Extension, and Coupon Service. Méliuz operates in a competitive market with competitors including Rakuten, Fave, ShopBack, MyPoints and Cashrewards, among others.
- Headquarter Belo Horizonte, Brazil
- Founders Israel Salmen
- Stage Public
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Meliuz Sa
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Annual Revenue
$59.02 M (USD)11.77as on Dec 31, 2024
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Net Profit
$-1.29 M (USD)84.16as on Dec 31, 2024
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EBITDA
$6.77 M (USD)260.34as on Dec 31, 2024
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Total Equity Funding
$40 K (USD)
in 4 rounds
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Latest Funding Round
$32.5 M (USD), Post-IPO
Jun 13, 2025
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Investors
FJ Labs
& 5 more
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Employee Count
Employee Count
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Investments & Acquisitions
Acesso
& 2 more
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IPO & Listings of Méliuz
Méliuz is a publicly listed company on the BMFBOVESPA with ticker symbol CASH3 in Brazil, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Méliuz
Méliuz offers a comprehensive portfolio of products and services, including Méliuz App, Méliuz Extension, and Coupon Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
App for accessing and activating cashback on online purchases
Extension that auto-applies coupons and cashback during shopping
Service for finding and using promo codes on partnered stores
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Funding Insights of Méliuz
Méliuz has successfully raised a total of $40K across 4 strategic funding rounds. The most recent funding activity was a Post-IPO round of $32.5 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Post-IPO — $32.5M
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First Round
First Round
(16 Nov 2012)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2025 | Amount | Post-IPO - Méliuz | Valuation |
investors |
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| Jun, 2016 | Amount | Series A - Méliuz | Valuation | Monashees | |
| Aug, 2015 | Amount | Seed - Méliuz | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Méliuz
Méliuz has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include FJ Labs, Printi and Monashees. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Sectors like ad tech, food tech, logistics, services are targeted.
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Founded Year | Domain | Location | |
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Expansion-stage VC firm that invests in the US, Middle East and Europe
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Founded Year | Domain | Location | |
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Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Méliuz
Méliuz has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Acesso, MelhorPlano and Picodi. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Mobile plans and telecom services are compared for pricing.
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2015 | ||||
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Discount coupons from e-commerce stores are aggregated by Picodi.
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2015 | ||||
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Digital banking services are offered to individuals and businesses.
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1999 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Méliuz
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Méliuz Comparisons
Competitors of Méliuz
Méliuz operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rakuten, Fave, ShopBack, MyPoints and Cashrewards, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet services in e-commerce, finance, and digital content are operated.
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| domain | founded_year | HQ Location |
A lifestyle app for deals and payments in Asia.
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| domain | founded_year | HQ Location |
Online platform offering rewards and cashback for multi-category products
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| domain | founded_year | HQ Location |
Online shopping rewards
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| domain | founded_year | HQ Location |
Cashback for online shopping
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Méliuz
Frequently Asked Questions about Méliuz
When was Méliuz founded?
Méliuz was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Where is Méliuz located?
Méliuz is headquartered in Belo Horizonte, Brazil. It is registered at Belo Horizonte, Minas Gerais, Brazil.
Who is the current CEO of Méliuz?
Israel Salmen is the current CEO of Méliuz. They have also founded this company.
Is Méliuz a funded company?
Méliuz is a funded company, having raised a total of $40K across 4 funding rounds to date.
What is the annual revenue of Méliuz?
Annual revenue of Méliuz is $59.02M as on Dec 31, 2024.
What does Méliuz do?
Meliuz.com.br is a platform that combines loyalty program and discount coupons for online Brazilian stores. The site allows users to purchase discounted products from e-commerce websites like Casas Bahia, Submarino, and Extra.com.br and offers them cashback when a purchase is done. It got merged with Berlin-based deal sharing community, Pepper.com to launch Pelando.com.br, a social commerce platform.
Who are the top competitors of Méliuz?
What products or services does Méliuz offer?
Méliuz offers Méliuz App, Méliuz Extension, and Coupon Service.
Is Méliuz publicly traded?
Yes, Méliuz is publicly traded on BMFBOVESPA under the ticker symbol CASH3.
How many acquisitions has Méliuz made?
Méliuz has made 3 acquisitions, including Acesso, MelhorPlano, and Picodi.
Who are Méliuz's investors?
Méliuz has 6 investors. Key investors include FJ Labs, Printi, Monashees, Lumia Capital, and Graph Ventures.
What is Méliuz's ticker symbol?
The ticker symbol of Méliuz is CASH3 on BMFBOVESPA.
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