Maad

Dakar, Senegal Founded: 2019 • Age: 7 yrs
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About Maad

Maad is a company based in Dakar (Senegal) founded in 2019 by Jessica Long.. Maad has raised $2.52 million across 3 funding rounds from investors including Proparco, Ventures Platform and Seedstars International Ventures. Maad offers products and services including E-commerce App, Analytics Platform, Management Module, and Digital Wallet.

  • Headquarter Dakar, Senegal
  • Founders Jessica Long
  • Sectors
    Technology
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $2.52 M (USD)

    in 3 rounds

  • Latest Funding Round
    $2.3 M (USD), Seed

    May 13, 2024

  • Investors
    Proparco

    & 7 more

  • Employee Count
    Employee Count
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Products & Services of Maad

Maad offers a comprehensive portfolio of products and services, including E-commerce App, Analytics Platform, Management Module, and Digital Wallet. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

App for retailers to order FMCG products and receive in 24 hours

Platform for real-time tracking of product sales and performance data

Tool for retailers to manage inventory and operations efficiently

Wallet for electronic payments and funding in retail transactions

People of Maad
Headcount 50-200
Employee Profiles 2
Employee Profiles
People
Jessica Long
CEO
People
Maimouna Dagois
Growth & Strategy Director

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Funding Insights of Maad

Maad has successfully raised a total of $2.52M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $2.3 million completed in May 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Seed — $2.3M
  • First Round

    (16 Jun 2023)

  • Investors Count 8
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2024 Amount Debt – Conventional - Maad Valuation

investors

May, 2024 Amount Seed - Maad Valuation Ventures Platform
Jun, 2023 Amount Seed - Maad Valuation Proparco
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Maad

Maad has secured backing from 8 investors, including venture fund investors. Prominent investors backing the company include Proparco, Ventures Platform and Seedstars International Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Economic development investments are financed through specialized solutions by Proparco.
Founded Year Domain Location
Venture capital investments in African companies addressing innovation and infrastructure needs.
Founded Year Domain Location
Investments are made in pre-seed and seed stage tech startups.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Maad

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Maad

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Maad Comparisons

Employees
+
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Competitors of Maad

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Maad

Frequently Asked Questions about Maad

When was Maad founded?

Maad was founded in 2019 and raised its 1st funding round 4 years after it was founded.

Where is Maad located?

Maad is headquartered in Dakar, Senegal.

Who is the current CEO of Maad?

Jessica Long is the current CEO of Maad. They have also founded this company.

Is Maad a funded company?

Maad is a funded company, having raised a total of $2.52M across 3 funding rounds to date. The company's 1st funding round was a Seed of $219K, raised on Jun 16, 2023.

What does Maad do?

Maad was founded in 2019 in Dakar, Senegal, within the software sector focused on field operations. Data collection through customizable forms is supported, alongside route optimization and performance metrics. Geographical analysis and data visualization tools are provided for operational insights. Data verification processes, performance monitoring, and automated reporting are integrated into the platform to streamline field activities.

What products or services does Maad offer?

Maad offers E-commerce App, Analytics Platform, Management Module, and Digital Wallet.

Who are Maad's investors?

Maad has 8 investors. Key investors include Proparco, Ventures Platform, Seedstars International Ventures, Reflect Ventures, and Oui Capital.

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