About Mabel
Mabel is a Consumer company based in Aparecida (Brazil) founded in 1953, and was acquired by Camilalimentos in August 2022. Cookies and baked goods are manufactured in Brazil. It operates on a Direct-to-Consumer (D2C) model. Mabel offers products and services including Laminado Doce Mabel, Recheado Mabel, Rosquinha Mabel, Amanteigado Mabel, and Mabel Cracker. Its focus areas include Consumer Goods, Food & Beverage and Packaged Foods. Its legal entity is Camil Alimentos.
Company details
Mabel, under Camil Alimentos, is engaged in the production of biscuits and crackers in Brazil. A wide range of products, including sweet laminated biscuits, filled biscuits, ring-shaped biscuits, buttery biscuits, and savory crackers, are offered. These products cater to various consumption occasions such as breakfast, lunch, dessert, and snacks. The company focuses on delivering traditional flavors and packaged food solutions to consumers.
- Headquarters Aparecida, Brazil
- Stage Acquired
- SectorsConsumer
- Phone•••• ••••
- Website mabel.com.br
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Camilalimentos (Aug 2022)
- Legal Name Camil Alimentos
- InvestorsPepsiCo
& 1 more
- Acquired by
Products & Services of Mabel
Mabel offers a comprehensive portfolio of products and services, including Laminado Doce Mabel, Recheado Mabel, Rosquinha Mabel, Amanteigado Mabel, and Mabel Cracker.
Sweet laminated biscuits are offered in various flavors.
Filled biscuits are provided in chocolate and strawberry.
Ring-shaped biscuits are available in multiple unique flavors.
Buttery biscuits are sold in chocolate and coconut.
Savory crackers are produced for snacks and meals.
Apps and channels of Mabel
its YouTube channel Mabel Brasil has 158 subscribers and 7 videos.
Videos from Mabel
The most watched videos on Mabel's YouTube channel, Mabel Brasil (158 subscribers). Click a video to play it here.
More on Mabel Brasil.
Investors in Mabel
Mabel has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include PepsiCo and Camil Alimentos.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Food, snacks, and beverages are produced and distributed globally. | 1898 | pepsico.com | Purchase, United States | |
Camil Alimentos is engaged in food product commercialization. | 1963 | camilalimentos.com.br | Brazil |
Investor details for Mabel
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Timeline of Mabel
3 dated milestones of Mabel across 69 years, from founding to its latest funding, stage changes and deals.
- Founded Mabel is founded.
- Exit Acquired by PepsiCo.
- Exit Acquired by Camilalimentos.
Web traffic of Mabel
The website of Mabel (mabel.com.br) receives about 4K visits a month.
- Monthly visits4K
▲ 36.2% vs previous month
Websites whose visitors overlap most with Mabel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bauducco.com.br | 100% | #528,505 | View details | ||
pordentrodatela.com.br | pordentrodatela.com.br | 38% | #5,644,686 | – | |
aultimabolachadopacote.com.br | aultimabolachadopacote.com.br | 31% | – |
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Related news about Mabel
Complete news archive for Mabel
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Frequently Asked Questions about Mabel
Mabel was founded in 1953.
Mabel is headquartered in Aparecida, Brazil. It is registered at Aparecida, Sao Paulo, Brazil.
Mabel, under Camil Alimentos, is engaged in the production of biscuits and crackers in Brazil. A wide range of products, including sweet laminated biscuits, filled biscuits, ring-shaped biscuits, buttery biscuits, and savory crackers, are offered. These products cater to various consumption occasions such as breakfast, lunch, dessert, and snacks. The company focuses on delivering traditional flavors and packaged food solutions to consumers.
Mabel offers Laminado Doce Mabel, Recheado Mabel, Rosquinha Mabel, Amanteigado Mabel, and Mabel Cracker.
Mabel has 2 investors. Key investors include PepsiCo, and Camil Alimentos.
Mabel operates through Camil Alimentos.
Yes. Mabel was acquired by Camilalimentos in August 2022.