About Macaw
Macaw is a Business Services company based in Koln (Germany) founded in 1994, and was acquired by Avedon Capital Partners in March 2021. Digital marketing, content, advertising, and influencer services are provided. It operates on a AI-as-a-Service and Managed Services model. Macaw offers products and services including Artificial Intelligence Solutions, Data Analytics, and Cloud & Managed Services. Its focus areas include Technology, IT Services and Digital Transformation.
Company details
Macaw is established as a full-service digital partner specializing in innovation and technology for over 30 years. The company is focused on transforming organizations through AI, data analytics, and cloud services. Solutions are provided across various sectors, including marketing, commerce, and employee experience. Strategic partnerships with Microsoft and Sitecore are maintained to deliver cutting-edge digital solutions. Clients such as Heineken and VGZ are supported in achieving digital success and sustainability goals.
- Headquarters Koln, Germany
- Stage Acquired
- SectorsBusiness Services
- Phone•••• ••••
- Website macaw.net/eng
- Social LinkedIn
- Acquired by Avedon Capital Partners (Mar 2021)
- Investors
- Acquired byAvedon Capital Partners
(Mar 2021)
Products & Services of Macaw
Macaw offers a comprehensive portfolio of products and services, including Artificial Intelligence Solutions, Data Analytics, and Cloud & Managed Services.
AI solutions are developed for business transformation needs.
Data analytics services are provided for business insights.
Cloud services are managed for operational efficiency gains.
Investors in Macaw
Macaw has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Avedon Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm supporting growth in niche markets through private equity. | avedoncapital.com |
Investor details for Macaw
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Macaw
12 people are tracked at Macaw (2 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Carsten Dalquen | Account Director Digital | Leadership |
Lena Kugelmann | Junior Business Partner HR & Learning And Development | Leadership |
Christine Dahm | Social Media-managerin | Team |
Florian Schuberth | Senior Project Manager | Team |
Severin Beerendorf | Senior Project-/accountmanager | Team |
Sebastian Sturm | AI & Business Applications Consultant - Microsoft Power Platform | Team |
Damien Morrison | Technical Service Lead | Team |
Benedikt Langhans | People Manager | Team |
Matthias Bruch | Principal (tech) Lead Germany | Team |
Klaus Reuter | Senior Copywriter & Editor | Team |
Stefan Wilhelm | Senior Webentwickler | Team |
Clara Maria Henze | UX Designer | Team |
Complete people profiles for Macaw
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Macaw
2 dated milestones of Macaw across 27 years, from founding to its latest funding, stage changes and deals.
- Founded Macaw is founded.
- Exit Acquired by Avedon Capital Partners.
Web traffic of Macaw
The website of Macaw (macaw.net) receives about 3.1K visits a month.
- Monthly visits3.1K
▲ 2.1% vs previous month
Websites whose visitors overlap most with Macaw. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
google.nl | google.nl | 100% | – | ||
| vaultme.com | 98% | #441,751 | View details | ||
klm.sk | klm.sk | 57% | #2,145,368 | – |
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Frequently Asked Questions about Macaw
Macaw was founded in 1994.
Macaw is headquartered in Koln, Germany. It is registered at Koln, North Rhine-westphalia, Germany.
Macaw is established as a full-service digital partner specializing in innovation and technology for over 30 years. The company is focused on transforming organizations through AI, data analytics, and cloud services. Solutions are provided across various sectors, including marketing, commerce, and employee experience. Strategic partnerships with Microsoft and Sitecore are maintained to deliver cutting-edge digital solutions. Clients such as Heineken and VGZ are supported in achieving digital success and sustainability goals.
Macaw offers Artificial Intelligence Solutions, Data Analytics, and Cloud & Managed Services.
Macaw has 1 investor. Key investors include Avedon Capital Partners.
Yes. Macaw was acquired by Avedon Capital Partners in March 2021.