About Mace Brand
Mace Brand is a publicly listed company based in Cleveland (United States) founded in 1987. Personal safety and security products are manufactured and distributed. It operates on a Direct-to-Consumer (D2C) model. Mace Brand has completed 1 acquisition, including Vigilant Personal Protection Systems. Its website mace.com draws about 45 thousand monthly visits. Mace Brand offers products and services including Pepper Spray & Gels, Personal Alarms, Stun Devices, and Bear Spray. Its focus areas include Consumer Goods, Personal Safety and Self-Defense Products.
Company details
Personal safety and security products are developed and distributed by Mace Brand. Focus is placed on non-lethal defense solutions such as pepper sprays, gels, personal alarms, stun devices, and bear sprays. These products are designed to empower individuals with confidence and preparedness in various situations, including personal and outdoor safety. The company serves millions of customers across the USA, emphasizing reliability and effectiveness in self-defense tools.
- Latest Funding Round$590K (USD), Post-IPO
Jul 2023
- Investors
- Investments & Acquisitions
Products & Services of Mace Brand
Mace Brand offers a comprehensive portfolio of products and services, including Pepper Spray & Gels, Personal Alarms, Stun Devices, and Bear Spray.
Non-lethal defense sprays are offered for personal protection.
Alarms are provided to alert others during threats.
Stun devices are designed for non-lethal self-defense use.
Bear spray is crafted for protection during outdoor activities.
Apps and channels of Mace Brand
its YouTube channel Mace has 3.9K subscribers and 30 videos.
Videos from Mace Brand
The most watched videos on Mace Brand's YouTube channel, Mace (3.9K subscribers). Click a video to play it here.
More on Mace.
Funding Insights of Mace Brand
- Total Rounds 2
- Last Round Post-IPO — $590,000
- First Round $6.7M
(Dec 2000)
- Investors Count 1
All 2 funding rounds of Mace Brand with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2023 | $590,000 | Post-IPO | – | – | – |
| Dec 2000 | $6.7M | Debt – Conventional | – | – |
1 investors in total: 1 institutional.
Investors in Mace Brand
Mace Brand has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Chase.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Chase is recognized as a leading provider of banking and financial services. | bankone.com |
Investor details for Mace Brand
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Mace Brand
6 people are tracked at Mace Brand (6 in team).
| Name | Role | Group |
|---|---|---|
Andrea Ferrini | Empleado De Ventas | Team |
Robert Conley | Transportation Mgr | Team |
Edmund Gai | Omnichannel Sales Manager | Team |
马库斯 Rosenberg | Marketing And Sales Specialist | Team |
Nancy Venturi | Senior Accountant | Team |
Debbie Salm | A P Coordinator | Team |
Complete people profiles for Mace Brand
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Investments & Acquisitions by Mace Brand
Mace Brand has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Vigilant Personal Protection Systems.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Personal security alarms and equipment are retailed online. | vigilantpps.com | Tampa, United States | 1999 | Oct 2017 | •••• |
Complete acquisition details for Mace Brand
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Mace Brand
5 dated milestones of Mace Brand across 36 years, from founding to its latest funding, stage changes and deals.
- Founded Mace Brand is founded.
- IPO Lists on the stock exchange (IPO).
- Funding First funding round of $6.7M.
- Acquisition Acquires Vigilant Personal Protection Systems.
- Funding Latest funding round, Post-IPO, of $590K.
Web traffic of Mace Brand
The website of Mace Brand (mace.com) receives about 44.8K visits a month and ranks #815,328 among all websites worldwide, #6,583 in Business Services.
- Monthly visits44.8K
▲ 27.8% vs previous month
- Unique visitors17.8K
per month
- Global rank#815,328
among all websites
- Category rank#6,583
Business and Consumer Services · Business Services
- Bounce rate40%
- Pages per visit2.2
- Average visit21 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Mace Brand. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| vitekcctv.com | 100% | #3,712,000 | View details | ||
protectionproducts.com | protectionproducts.com | 98% | – | ||
| supercircuits.com | 97% | 12.7K | #1,760,375 | View details | |
insightlights.com | insightlights.com | 80% | – | ||
sabrered.com | sabrered.com | 62% | #175,995 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Mace Brand
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Industrial Safety Equipment
3 companies that operate in the same segment as Mace Brand (Industrial Safety Equipment) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based QEHS and operational risk software is provided. | 1999 | Chicago, Illinois, United States | USD 26.5 M | USD 6.02 M | 268 | |
Distributor of water, wastewater, and fire protection products | 2017 | Saint Louis, Missouri, United States | USD 66.99 M | USD 7.65 B | 5,700 | |
Cloud-based compliance solutions for health and safety risks are provided. | 2000 | Fort Lauderdale, Florida, United States | USD 7.02 M | USD 6.23 M | 204 |
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Frequently Asked Questions about Mace Brand
Mace Brand was founded in 1987 and raised its 1st funding round 13 years after it was founded.
Mace Brand is headquartered in Cleveland, United States. It is registered at Cleveland, Ohio, United States.
Personal safety and security products are developed and distributed by Mace Brand. Focus is placed on non-lethal defense solutions such as pepper sprays, gels, personal alarms, stun devices, and bear sprays. These products are designed to empower individuals with confidence and preparedness in various situations, including personal and outdoor safety. The company serves millions of customers across the USA, emphasizing reliability and effectiveness in self-defense tools.
Mace Brand offers Pepper Spray & Gels, Personal Alarms, Stun Devices, and Bear Spray.
Mace Brand has made 1 acquisition, including Vigilant Personal Protection Systems.
Mace Brand has 1 investor. Key investors include Chase.
Mace Brand operates through Mace Brand.