About Machine Advertising
Machine Advertising is an Industrial Goods & Manufacturing company based in London (United Kingdom) founded in 2014 by Danny Jones and Gary Danks, and was acquired by Kochava in February 2023. Mobile fraud detection and ad verification platform. It operates in the Industrial Goods & Manufacturing, Media & Entertainment, and Technology sectors. The company has 7 employees. Its focus areas include Enterprise Infrastructure, Cybersecurity, Anti Fraud and Affiliate Fraud. Its legal entity is MACHINE ADVERTISING LIMITED.
Company details
Machine Advertising was founded in 2014 in London, United Kingdom, within the mobile advertising sector. A platform is provided for fraud detection and advertisement verification, connecting advertisers and publishers with various technology vendors to deliver ads. The Helix system is utilized to automate blocking, disputing, and approving app installs. Additional services encompass app install quality management, supply oversight, and auditing processes.
- Headquarters London, United Kingdom
- Employees 7
- Founders Danny Jones, Gary Danks
- Stage Acquired
- SectorsIndustrial Goods & ManufacturingMedia & Entertainment Technology
- Phoneβ’β’β’β’ β’β’β’β’
- Website machineadvertising.com
- Social LinkedIn X Facebook
- Acquired by Kochava (Feb 2023)
- Legal Name Machine Advertising Limited
- Date of Incorporation 21 Aug, 2014
- Jurisdiction LONDON, UNITED KINGDOM
Investors in Machine Advertising
Machine Advertising has secured backing from 1 investor. Prominent investors backing the company include Kochava.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Kochava is recognized for providing omnichannel measurement solutions. | 2008 | kochava.com |
Investor details for Machine Advertising
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People of Machine Advertising
4 people are tracked at Machine Advertising (4 in leadership); the tracked headcount is 7.
| Name | Role | Group |
|---|---|---|
Danny Jones | Co-Founder & Director | Leadership |
Gary Danks | Co-Founder & Marketing Director | Leadership |
Robert Pawlowicz | Technical Director And Head Of Product | Leadership |
Rhiannon Collings | Client Services Director | Leadership |
Complete people profiles for Machine Advertising
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Machine Advertising
2 dated milestones of Machine Advertising across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Machine Advertising is founded.
- Exit Acquired by Kochava.
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Related news about Machine Advertising
Complete news archive for Machine Advertising
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Frequently Asked Questions about Machine Advertising
Machine Advertising was founded in 2014.
Machine Advertising is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Machine Advertising has 7 employees.
Machine Advertising was founded in 2014 in London, United Kingdom, within the mobile advertising sector. A platform is provided for fraud detection and advertisement verification, connecting advertisers and publishers with various technology vendors to deliver ads. The Helix system is utilized to automate blocking, disputing, and approving app installs. Additional services encompass app install quality management, supply oversight, and auditing processes.
Machine Advertising has 1 investor. Key investors include Kochava.
Machine Advertising operates through Machine Advertising Limited.
Yes. Machine Advertising was acquired by Kochava in February 2023.

