About Mad Mex
Mad Mex is a Consumer company based in Sydney (Australia) founded in 2007, and was acquired by 4Fingers in September 2018. Fast-casual Mexican food with customizable options is provided. Its website madmex.com.au draws about 113 thousand monthly visits. Mad Mex offers products and services including Burrito, Tacos, Delivery App, and Nutritional Calculator. Its focus areas include Food and Agriculture, Food Service Chains, Restaurants and Limited Service. Its competitors include Oporto, PFD Food and Crown Perth.
Company details
Mad Mex was founded in 2007 in Sydney, Australia, within the fast-casual dining sector. Authentic Mexican dishes are prepared using simple recipes and high-quality ingredients. Customizable orders are enabled to address dietary restrictions and preferences. Online ordering and delivery services are offered to customers. Recipes are shared publicly online to promote transparency in operations.
- Headquarters Sydney, Australia
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Phone•••• ••••
- Website madmex.com.au
- Social LinkedIn Facebook Instagram YouTube
- Acquired by 4Fingers (Sep 2018)
Products & Services of Mad Mex
Mad Mex offers a comprehensive portfolio of products and services, including Burrito, Tacos, Delivery App, and Nutritional Calculator.
Customizable wrap with fresh ingredients for quick, healthy meals.
Fresh-filled shells offering customizable flavors and dietary options.
Platform for ordering Mexican food directly for home delivery.
Online tool to check allergens and nutritional info for meals.
Apps and channels of Mad Mex
its YouTube channel Mad Mex has 167 subscribers and 30 videos.
Videos from Mad Mex
The most watched videos on Mad Mex's YouTube channel, Mad Mex (167 subscribers). Click a video to play it here.
More on Mad Mex.
Investors in Mad Mex
Mad Mex has secured backing from 1 investor. Prominent investors backing the company include 4Fingers.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| 4fingers.com |
Investor details for Mad Mex
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People of Mad Mex
9 people are tracked at Mad Mex (3 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Joan Narciso | Executive Assistant To Chief Executive Officer And Managing Director | Leadership |
Melissa Marshall | Chief Financial Officer | Leadership |
Nick Cook | General Manager Marketing | Leadership |
David Himmelfarb | State Manager - Vic, WA And Catercare Airports | Team |
Dennis Cuyugan | Field Training Specialist | Team |
Rony Hassoun | Multisite Manager | Team |
Hilary Kwan | Senior Finance Manager | Team |
Smriti Shah | Manager | Team |
Tom Mort | Senior Marketing Manager | Team |
Complete people profiles for Mad Mex
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Timeline of Mad Mex
2 dated milestones of Mad Mex across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Mad Mex is founded.
- Exit Acquired by 4Fingers.
Competitors of Mad Mex
Mad Mex has 3 listed competitors in our database. They include Oporto, PFD Food and Crown Perth.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| oporto.com.au | 1986 | Chatswood, Australia | Chicken, burgers, and desserts are served by Oporto restaurant chain. | |||
| pfdfoods.com.au | 1943 | Melbourne, Australia | A chain of limited-service restaurants is operated across Australia. | |||
| crownperth.com.au | 1985 | Perth, Australia | Operates a chain of limited-service restaurants. |
Detailed competitors of Mad Mex
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Web traffic of Mad Mex
The website of Mad Mex (madmex.com.au) receives about 112.7K visits a month and ranks #307,407 among all websites worldwide, #2,334 in Restaurants and Delivery.
- Monthly visits112.7K
▼ 6.2% vs previous month
- Unique visitors49.2K
per month
- Global rank#307,407
among all websites
- Category rank#2,334
Food and Drink · Restaurants and Delivery
- Bounce rate32%
- Pages per visit2.7
- Average visit2 min 46 sec
- DevicesDesktop 13% · Mobile 87%
Websites whose visitors overlap most with Mad Mex. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
order.online | order.online | 100% | #3,025 | – | |
tacobill.com.au | tacobill.com.au | 94% | #938,983 | – | |
montezumas.com.au | montezumas.com.au | 91% | #2,053,007 | – | |
| halaladvisor.com.au | 86% | 9.6K | #2,329,021 | View details | |
| guzmanygomez.com.au | 85% | 551.7K | #87,485 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Mad Mex
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Related news about Mad Mex
Complete news archive for Mad Mex
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Frequently Asked Questions about Mad Mex
Mad Mex was founded in 2007.
Mad Mex is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Mad Mex was founded in 2007 in Sydney, Australia, within the fast-casual dining sector. Authentic Mexican dishes are prepared using simple recipes and high-quality ingredients. Customizable orders are enabled to address dietary restrictions and preferences. Online ordering and delivery services are offered to customers. Recipes are shared publicly online to promote transparency in operations.
Mad Mex's top competitors include Oporto, PFD Food and Crown Perth.
Mad Mex offers Burrito, Tacos, Delivery App, and Nutritional Calculator.
Mad Mex has 1 investor. Key investors include 4Fingers.
Yes. Mad Mex was acquired by 4Fingers in September 2018.
The website of Mad Mex receives about 113 thousand visits a month and ranks #307,407 among all websites worldwide.