Madhouse

Shanghai, China Founded: 2006 • Age: 20 yrs Acquired By WPP
Mobile ad network and marketing platform
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About Madhouse

Madhouse is a company based in Shanghai (China) founded in 2006 was acquired by WPP in August 2018.. Madhouse has raised $8 million across 5 funding rounds from investors including WPP, BlueFocus and Qualcomm Ventures. Madhouse operates in a competitive market with competitors including InMobi, Tapjoy, Vungle, Chartboost and Liftoff, among others.

  • Headquarter Shanghai, China
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $8 M (USD)

    in 5 rounds

  • Latest Funding Round
  • Investors
    WPP

    & 7 more

  • Employee Count
    Employee Count
  • Acquired by
    WPP

    & 1 more

    (Aug 02, 2018)

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People of Madhouse
Headcount 50-200
Employee Profiles 2
Employee Profiles
People
Marcel Nieuwenhuis
CTO
People
Joshua Maa
Founder

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Teams

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Funding Insights of Madhouse

Madhouse has successfully raised a total of $8M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round
  • First Round
  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2013 Amount Series C - Madhouse Valuation

investors

Jun, 2010 Amount Series B - Madhouse Valuation TDF Capital
Oct, 2008 Amount Series B - Madhouse Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Madhouse

Madhouse has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include WPP, BlueFocus and Qualcomm Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital investing in technology sectors such as AI and automotive.
Founded Year Domain Location
Investments in early-stage tech startups are made by JAFCO Asia.
Founded Year Domain Location
Early to Expansion stage centric VC firm investing in geographies such as China and the US
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Madhouse

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Madhouse

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Madhouse Comparisons

Employees
+
Add Comparison
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Competitors of Madhouse

Madhouse operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as InMobi, Tapjoy, Vungle, Chartboost and Liftoff, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Platform offering mobile ad network software
domain founded_year HQ Location
Mobile advertising & monetization
domain founded_year HQ Location
Mobile apps are promoted and monetized via in-app video trailers.
domain founded_year HQ Location
Ads monetization platform based on mobile games
domain founded_year HQ Location
Mobile ad campaigns are managed and optimized via ML platform.
domain founded_year HQ Location
Mobile advertising platform and ad network
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Madhouse

Frequently Asked Questions about Madhouse

When was Madhouse founded?

Madhouse was founded in 2006.

Where is Madhouse located?

Madhouse is headquartered in Shanghai, China.

Who is the current CEO of Madhouse?

Charlie Ruan is the current CEO of Madhouse.

Is Madhouse a funded company?

Madhouse is a funded company, having raised a total of $8M across 5 funding rounds to date.

What does Madhouse do?

Madhouse was founded in 2006 in Shanghai, China, and operates within the mobile advertising sector. Platforms and services are extended to brand advertisers and mobile app developers for marketing and ad placement. Key offerings include PremiumMad, a programmatic buying tool with premium content; PerforMad, an interest-driven platform for app promotion and ROI optimization; SmartMad, a dedicated mobile ad network; and MadSolutions, tailored mobile marketing approaches.

Who are the top competitors of Madhouse?

Madhouse's top competitors include InMobi, Tapjoy and Vungle.

Who are Madhouse's investors?

Madhouse has 8 investors. Key investors include WPP, BlueFocus, Qualcomm Ventures, JAFCO Asia, and TDF Capital.

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