About Madhouse
Madhouse is a Media & Entertainment company based in Shanghai (China) founded in 2006, and was acquired by WPP in August 2018. Mobile ad network and marketing platform. Madhouse has raised $8 million across 5 funding rounds from investors including WPP, BlueFocus and Qualcomm Ventures. Its chief executive, as recorded, is Charlie Ruan. Its focus areas include Enterprise Applications, AdTech, Ad Network and Mobile.
Company details
Madhouse was founded in 2006 in Shanghai, China, and operates within the mobile advertising sector. Platforms and services are extended to brand advertisers and mobile app developers for marketing and ad placement. Key offerings include PremiumMad, a programmatic buying tool with premium content; PerforMad, an interest-driven platform for app promotion and ROI optimization; SmartMad, a dedicated mobile ad network; and MadSolutions, tailored mobile marketing approaches.
- Headquarters Shanghai, China
- Stage Acquired
- SectorsMedia & Entertainment
- Email••••••••
- Website madhouse.cn
- Social LinkedIn X
- Acquired by WPP (Aug 2018)
Funding Insights of Madhouse
Madhouse has successfully raised a total of $8M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8M
- Total Rounds 5
- Investors Count 6
All 5 funding rounds of Madhouse with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2013 | Series C | – | – | ||
| Jun 2010 | Series B | – | TDF Capital | ||
| Oct 2008 | Series B | – | – | ||
| May 2007 | $8M | Series B | – | – | |
| Jun 2006 | Series A | – | – |
8 investors in total: 8 institutional.
Investors in Madhouse
Madhouse has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include WPP, BlueFocus and Qualcomm Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investing in technology sectors such as AI and automotive. | 2000 | qualcommventures.com | San Diego, United States | |
Investments in early-stage tech startups are made by JAFCO Asia. | jafcoasia.com | Singapore, Singapore | ||
Early to Expansion stage centric VC firm investing in geographies such as China and the US | tdfcapital.com | Shanghai, China | ||
Venture capital firm focused on B2B companies | ngpcap.com | Palo Alto, United States | ||
Venture capital firm investing in early-stage tech startups | gobi.vc | Kuala Lumpur, Malaysia | ||
Provides PR campaigns, communications planning, and media training services. | 2013 | d2communications.ie | Dublin, Ireland | |
Digital advertising and marketing services are provided by BlueFocus. | 1996 | bluefocusgroup.com | Chaoyang, China | |
Content marketing services are provided by WPP globally. | 1971 | wpp.com | London, United Kingdom |
Investor details for Madhouse
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Madhouse
3 people are tracked at Madhouse (3 in leadership).
| Name | Role | Group |
|---|---|---|
Charlie Ruan | CEO | Leadership |
Marcel Nieuwenhuis | CTO | Leadership |
Joshua Maa | Founder | Leadership |
Complete people profiles for Madhouse
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Web traffic of Madhouse
The website of Madhouse (madhouse.cn) receives about 1.9K visits a month.
- Monthly visits1.9K
▲ 47.2% vs previous month
Websites whose visitors overlap most with Madhouse. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| insent.co.jp | 100% | #1,151,623 | View details |
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Related news about Madhouse
Complete news archive for Madhouse
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Frequently Asked Questions about Madhouse
Madhouse was founded in 2006.
Madhouse is headquartered in Shanghai, China.
Charlie Ruan is the CEO of Madhouse, as recorded in our data.
Madhouse is a funded company, having raised a total of $8M across 5 funding rounds to date.
Madhouse was founded in 2006 in Shanghai, China, and operates within the mobile advertising sector. Platforms and services are extended to brand advertisers and mobile app developers for marketing and ad placement. Key offerings include PremiumMad, a programmatic buying tool with premium content; PerforMad, an interest-driven platform for app promotion and ROI optimization; SmartMad, a dedicated mobile ad network; and MadSolutions, tailored mobile marketing approaches.
Madhouse has 8 investors. Key investors include WPP, BlueFocus, Qualcomm Ventures, JAFCO Asia, and TDF Capital.
Yes. Madhouse was acquired by WPP in August 2018.