Madhouse

Shanghai, China Founded: 2006 • Age: 20 yrs Acquired By WPP
Mobile ad network and marketing platform
Annual revenue - Latest available
Total funding $8.0M 5 rounds
Employees - Tracked headcount
Investors 8 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Madhouse

Madhouse is a company based in Shanghai (China) founded in 2006 was acquired by WPP in August 2018. Madhouse has raised $8 million across 5 funding rounds from investors including WPP, BlueFocus and Qualcomm Ventures. Madhouse operates in a competitive market with competitors including InMobi, Tapjoy, Vungle, Chartboost and Liftoff, among others.

  • Headquarter Shanghai, China
  • Sectors
    Media & Entertainment
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $8 M (USD)

    in 5 rounds

  • Latest Funding Round
    Not available
  • Investors
    WPP

    & 7 more

  • Employee Count
    Not available
  • Acquired by
    WPP

    & 1 more

    (Aug 02, 2018)

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People of Madhouse

Headcount 50-200
Employee Profiles 2
Employee Profiles
People
Marcel Nieuwenhuis
CTO
People
Joshua Maa
Founder

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Teams

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Funding Insights of Madhouse

Madhouse has successfully raised a total of $8M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Madhouse

Madhouse has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include WPP, BlueFocus and Qualcomm Ventures.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital investing in technology sectors such as AI and automotive.
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Investments in early-stage tech startups are made by JAFCO Asia.
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Early to Expansion stage centric VC firm investing in geographies such as China and the US
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Investor details for Madhouse

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  • Investor domains
  • Investor locations
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  • Participation history

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Investments & Acquisitions by Madhouse

Investments
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Investment portfolio details for Madhouse

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  • Portfolio identities
  • Transaction dates
  • Round details
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Financial Statements - Madhouse

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Detailed financials for Madhouse

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Madhouse Comparisons

Madhouse Primary company
Description
Mobile ad network and marketing platform
Location
Shanghai, China
Founded Year
2006
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Madhouse

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Madhouse

Madhouse operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as InMobi, Tapjoy, Vungle, Chartboost and Liftoff, among others.

Company Name Domain Founded year HQ Location Description
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Platform offering mobile ad network software
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Mobile advertising & monetization
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Mobile apps are promoted and monetized via in-app video trailers.
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Ads monetization platform based on mobile games
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Mobile ad campaigns are managed and optimized via ML platform.
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Mobile advertising platform and ad network
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Detailed competitors of Madhouse

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  • Domains and locations
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Latest news on Madhouse

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Complete news archive for Madhouse

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Madhouse

Madhouse was founded in 2006.

Madhouse is headquartered in Shanghai, China.

Charlie Ruan is the current CEO of Madhouse.

Madhouse is a funded company, having raised a total of $8M across 5 funding rounds to date.

Madhouse was founded in 2006 in Shanghai, China, and operates within the mobile advertising sector. Platforms and services are extended to brand advertisers and mobile app developers for marketing and ad placement. Key offerings include PremiumMad, a programmatic buying tool with premium content; PerforMad, an interest-driven platform for app promotion and ROI optimization; SmartMad, a dedicated mobile ad network; and MadSolutions, tailored mobile marketing approaches.

Madhouse's top competitors include InMobi, Tapjoy and Vungle.

Madhouse has 8 investors. Key investors include WPP, BlueFocus, Qualcomm Ventures, JAFCO Asia, and TDF Capital.

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