MagicBrief

Sydney, Australia Founded: 2022 • Age: 4 yrs Acquired By Canva
AI-based storytelling platform for brands and influencers is provided.
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About MagicBrief

MagicBrief is a company based in Sydney (Australia) founded in 2022 by George Howes was acquired by Canva in June 2025.. MagicBrief has raised $1.33 million across 1 funding round from investors including Canva, Blackbird Ventures and Archangel. MagicBrief offers products and services including Creative Analytics, Creative Research, and Creative Briefs. MagicBrief operates in a competitive market with competitors including Tezign, Typeface, Ceros, Unfold and Apester, among others.

  • Headquarter Sydney, Australia
  • Founders George Howes
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Magicbrief Pty Ltd
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $1.33 M (USD)

    in 1 rounds

  • Latest Funding Round
    $1.33 M (USD), Seed

    Jul 06, 2023

  • Investors
    Canva

    & 5 more

  • Employee Count
    Employee Count
  • Acquired by
    Canva

    (Jun 18, 2025)

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Products & Services of MagicBrief

MagicBrief offers a comprehensive portfolio of products and services, including Creative Analytics, Creative Research, and Creative Briefs. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Analyzes ad elements to provide performance insights.

Searches ads and tracks competitor strategies.

Generates briefs with data and recommendations.

Funding Insights of MagicBrief

MagicBrief has successfully raised a total of $1.33M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.33 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Seed — $1.3M
  • First Round

    (06 Jul 2023)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2023 Amount Seed - MagicBrief Valuation Blackbird Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in MagicBrief

MagicBrief has secured backing from 6 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Canva, Blackbird Ventures and Archangel. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Investments are made in seed, early, and later-stage tech companies.
Founded Year Domain Location
-
Founded Year Domain Location
Online platform for creating graphic images
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by MagicBrief

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - MagicBrief

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Magicbrief Comparisons

Employees
+
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Competitors of MagicBrief

MagicBrief operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tezign, Typeface, Ceros, Unfold and Apester, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Digital infrastructure for brand content creation and management is provided.
domain founded_year HQ Location
AI-based content creation platform is offered for businesses.
domain founded_year HQ Location
Interactive content creation platform is provided for brands.
domain founded_year HQ Location
Government policy changes are tracked and analyzed for advocacy strategies.
domain founded_year HQ Location
A content engagement platform is provided for interactive media creation.
domain founded_year HQ Location
Content creation solutions are offered to brands and marketers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Magicbrief

Frequently Asked Questions about MagicBrief

When was MagicBrief founded?

MagicBrief was founded in 2022 and raised its 1st funding round 1 year after it was founded.

Where is MagicBrief located?

MagicBrief is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.

Is MagicBrief a funded company?

MagicBrief is a funded company, having raised a total of $1.33M across 1 funding round to date. The company's 1st funding round was a Seed of $1.33M, raised on Jul 06, 2023.

What does MagicBrief do?

MagicBrief was founded in 2022 in Sydney, Australia, as an AI-driven platform in the digital marketing sector. Storytelling software is offered to enable brands and influencers to create and distribute multiple stories along with branded content. Ad inspiration from Facebook and TikTok libraries can be saved by users and reworked into custom storyboards for content development.

Who are the top competitors of MagicBrief?

MagicBrief's top competitors include Typeface, Tezign and CrowdRiff.

What products or services does MagicBrief offer?

MagicBrief offers Creative Analytics, Creative Research, and Creative Briefs.

Who are MagicBrief's investors?

MagicBrief has 6 investors. Key investors include Canva, Blackbird Ventures, Archangel, Zach Klein, and Tim Doyle.

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