About Magnitude
Magnitude is a Technology company based in Austin (United States) founded in 2014, and was acquired by insightsoftware in October 2021. BI products for CPM, MDM, and data integration are offered. Magnitude has raised $279 million across 3 funding rounds from investors including 3i Group, insightsoftware and Stellus Capital Management. Magnitude has completed 6 acquisitions, including Agility Multichannel, Datalytics Technologies and EveryAngle. Its Indian entity Insightsoftware International Private Limited reported revenue of ₹244 Cr. Magnitude offers products and services including Agility PIM, Angles for Oracle, Angles for SAP, and Process Runner. Its focus areas include Enterprise Applications, Business Intelligence, Data Preparation and Cataloging and Metadata Management. Its competitors include Reltio, Alation and Data.World; 3 of its 3 listed competitors have raised funding.
Company details
Magnitude software provides BI products for CPM, MDM, and data integration. The firms Magnitude CPM solutions enable enterprises to have monitoring and reporting of operations, analytics, and data warehousing options to access enterprise data. Magnitude Data Connectivity solution is a data integration solution to stitch data across disparate sources (big data, Saas and on-premise) and types (structuredunstructured). The firm also has solutions for MDM. The firms clientele includes Amway, BP Lubricants, Activant Solutions, Fujitsu, Intelsat, Royal Dutch Shell, Sisense, Virgin Media, and Zebra Technologies.
- Headquarters Austin, United States
- Stage Acquired
- SectorsTechnology
- Phone•••• ••••
- Website magnitude.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by insightsoftware (Oct 2021)
- Legal Name Insightsoftware International Private Limited
- Date of Incorporation 03 Nov, 2003
- Indian entity revenue₹244 Cr
FY 2025 · +34% YoY
- Indian entity net profit₹24.09 Cr
FY 2025 · 10% margin
- Indian entity EBITDA₹36.34 Cr
FY 2025 · 15% margin
- Total Equity Funding$279M (USD)
in 3 rounds
- Latest Funding Round$179M (USD), Seed
May 2019
- Investors3i Group
& 3 more
- Investments & AcquisitionsAgility Multichannel
& 5 more
- Acquired by
Associated legal entities of Magnitude
Magnitude operates through Insightsoftware International Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Insightsoftware International Private Limited CIN U72200TG2003PTC042080 | Active | 03 Nov 2003 | Hyderabad, Telangana | ₹244 Cr | 517 | 3 | View details |
Products & Services of Magnitude
Magnitude offers a comprehensive portfolio of products and services, including Agility PIM, Angles for Oracle, Angles for SAP, and Process Runner.
Manages product data for efficient commerce and marketing.
Delivers insights from Oracle applications for business decisions.
Transforms SAP data into actionable insights for operations.
Automates SAP data entry using Excel for faster processes.
Apps and channels of Magnitude
its YouTube channel insightsoftware has 1.16K subscribers and 30 videos.
Videos from Magnitude
The most watched videos on Magnitude's YouTube channel, insightsoftware (1.16K subscribers). Click a video to play it here.
More on insightsoftware.
Funding Insights of Magnitude
Magnitude has successfully raised a total of $279M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $179 million completed in May 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $279M
- Total Rounds 3
- Last Round Seed — $179M
- First Round $100M
(Sep 2014)
- Investors Count 3
All 3 funding rounds of Magnitude with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2019 | $179M | Seed | – | – | |
| Oct 2017 | $12.5M | Debt – Conventional | – | – | |
| Sep 2014 | $100M | Private Equity Round | – | Audax Private Equity | – |
4 investors in total: 4 institutional.
Investors in Magnitude
Magnitude has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include 3i Group, insightsoftware and Stellus Capital Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private debt fund focused on aerospace, services, consumer, distribution, education, industrial, and multiple sectors | stelluscapital.com | Houston, United States | ||
Private equity investments in middle market companies across North America. | audaxprivateequity.com | |||
Private equity firm focused on mid-market businesses | 1945 | 3i.com | London, United Kingdom | |
Financial reporting and performance management solutions are provided for businesses. | 2001 | insightsoftware.com | Raleigh, United States |
Investor details for Magnitude
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Insightsoftware International Private Limited (Magnitude)
Insightsoftware International Private Limited is the primary company behind Magnitude. The board of Insightsoftware International Private Limited currently have 3 directors; the longest-serving is Vinod Noronha Patrick, appointed in 2022. 12 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vinod Noronha Patrick DIN 07791664 | Director | 18 Aug 2022 | 4 yrs 2 mo | Insightsoftware International Private Limited |
| David Michael Woodworth DIN 06965024 | Director | 08 Dec 2022 | 3 yrs 11 mo | Insightsoftware International Private Limited |
| Vasanta Rao Palakodety DIN 07511510 | Director | 14 Jul 2023 | 3 yrs 3 mo | Insightsoftware International Private Limited |
People of Magnitude
207 people are tracked at Magnitude (75 in leadership, 132 in team).
| Name | Role | Group |
|---|---|---|
Gerry Floyd | Director, Tax & Treasury | Leadership |
Rozario Arun Prakash A | Director Of Talent Acquisition, HR (apac - India, Australia And Singapore) | Leadership |
Mrudula Rathkanthiwar | Director Of Accounting | Leadership |
Sean Lembree | Vice President - Certent Equity Management | Leadership |
Corwin Schroeder | Global Head Of TA - Vp, Talent Acquisition | Leadership |
Vc Cheemalakonda | Vice President, Engineering | Leadership |
Ramachandra Vellanki | Senior Director, Engineering | Leadership |
Dustin J. Richardson | Director Of Business Operations | Leadership |
Michael Teal | Director Of Software Engineering | Leadership |
Jim Louys | Vice President, Architecture Services | Leadership |
Nicole Ferros | Director, Growth Marketing - Enterprise [north America] | Leadership |
Manoj Kumar | Director Of Engineering | Leadership |
Erik Poppelreiter | Senior Director Of Software Engineering | Leadership |
Joe Healey | COO | Leadership |
Kyrie S. | Senior Director, Growth Marketing | Leadership |
Monica Green Boydston | General Manager (gm), Controllership & EPM Business Units | Leadership |
Jamie Eagan | Vice President Product Management, Controllership | Leadership |
Lori Cheshire | Director, Marketing Automation | Leadership |
Michelle Ahn | Director, Demand Generation | Leadership |
Ramanpreet Kaur | Senior Manager, HR Business Partner | Leadership |
187 more people are available in the full profile.
Complete people profiles for Magnitude
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Professional contacts
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Financials of Magnitude
Figures of Insightsoftware International Private Limited, the primary company behind Magnitude, for FY 2025. Revenue was ₹244 Cr (+34% year on year). Net profit was ₹24.09 Cr (10% margin). EBITDA was ₹36.34 Cr (15% margin). Revenue has grown at a compounded annual rate of +55% over three years and +39% over five years.
- ₹244 CrRevenue · FY 2025 · +34% YoY
- ₹24.09 CrNet profit · 10% margin
- ₹36.34 CrEBITDA · 15% margin
- ₹5 LakhPaid-up capital
- 517Employees (provident fund records)
- +55%Revenue CAGR, 3 years
- +39%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Insightsoftware International Private Limited are on its company page.
Detailed financial statements for Magnitude
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by Magnitude
Magnitude has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Agility Multichannel, Datalytics Technologies and EveryAngle.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of IT content platform | zoption.com | Irving, United States | 1998 | Dec 2018 | •••• | |
Self-serve analysis and reporting on SAP are provided. | everyangle.com | Gouda, Netherlands | 1996 | Jun 2018 | •••• | |
Cloud-based data processing and management solutions are provided using Excel. | innowera.com | Irving, United States | 2007 | Jan 2018 | •••• | |
Product information management is integrated for commerce channels. | agilitymultichannel.com | York, United Kingdom | 2005 | Oct 2017 | •••• | |
Cloud-based data integration software connects BI applications to backend servers. | simba.com | Vancouver, Canada | 1991 | Aug 2016 | •••• | |
Cloud-based real-time reporting solutions are provided for data analysis. | datalyticstechnologies.com | Cheshire, United States | 1984 | May 2016 | •••• |
Complete acquisition details for Magnitude
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Magnitude
11 dated milestones of Magnitude across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Magnitude is founded.
- Funding First funding round of $100.0M.
- Acquisition Acquires Datalytics Technologies.
- Acquisition Acquires Simba.
- Acquisition Acquires Agility Multichannel.
- Acquisition Acquires Innowera.
- Acquisition Acquires EveryAngle.
- Acquisition Acquires Z Option.
- Exit Acquired by 3i Group.
- Funding Latest funding round, Seed, of $179.0M.
- Exit Acquired by insightsoftware.
Competitors of Magnitude
Magnitude has 3 listed competitors in our database, 3 of them funded. They include Reltio, Alation and Data.World.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| reltio.com | 2011 | Redwood, United States | $237.25M | Master data management is delivered through a cloud-based platform. | ||
| alation.com | 2012 | Redwood, United States | $340M | 45 | AI and cloud-based platform for enterprise data cataloging is provided. | |
| data.world | 2015 | Austin, United States | $131.75M | 95 | Data cataloging and collaboration are enabled for data scientists. |
Detailed competitors of Magnitude
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
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Top companies in Enterprise Software & Platforms
3 companies that operate in the same segment as Magnitude (Enterprise Software & Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-based platform for secure collaboration and content management is utilized. | 2005 | Redwood City, California, United States | USD 692.63 M | USD 1.18 B | 4,447 | |
Cloud-based big data warehouse for enterprise data management is provided. | 2012 | Bozeman, Montana, United States | USD 1.46 B | USD 3.63 B | 12,114 | |
Cloud-based platform for enterprise search | 2019 | Palo Alto, California, United States | USD 765.3 M | 1,751 |
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Related news about Magnitude
Complete news archive for Magnitude
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Frequently Asked Questions about Magnitude
Magnitude was founded in 2014.
Magnitude is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Magnitude is a funded company, having raised a total of $279M across 3 funding rounds to date. The company's 1st funding round was a Private Equity Round of $100M, raised on Sep 2014.
The primary company behind Magnitude, Insightsoftware International Private Limited, reported revenue of ₹244 Cr for FY 2025, up 34% year on year.
Magnitude software provides BI products for CPM, MDM, and data integration. The firms Magnitude CPM solutions enable enterprises to have monitoring and reporting of operations, analytics, and data warehousing options to access enterprise data. Magnitude Data Connectivity solution is a data integration solution to stitch data across disparate sources (big data, Saas and on-premise) and types (structuredunstructured). The firm also has solutions for MDM. The firms clientele includes Amway, BP Lubricants, Activant Solutions, Fujitsu, Intelsat, Royal Dutch Shell, Sisense, Virgin Media, and Zebra Technologies.
Magnitude's top competitors include Data.World, Alation and Reltio.
Magnitude offers Agility PIM, Angles for Oracle, Angles for SAP, and Process Runner.
Magnitude has made 6 acquisitions, including Agility Multichannel, Datalytics Technologies, and EveryAngle.
Magnitude has 4 investors. Key investors include 3i Group, insightsoftware, Stellus Capital Management, and Audax Private Equity.
Magnitude operates through Insightsoftware International Private Limited.
Yes. Magnitude was acquired by insightsoftware in October 2021.
The legal entities of Magnitude currently have 3 directors, including Vasanta Rao Palakodety, Vinod Noronha Patrick, David Michael Woodworth.