About Magnitude
Magnitude is a company based in Austin (United States) founded in 2014 was acquired by insightsoftware in October 2021.. Magnitude has raised $100 million across 2 funding rounds from investors including 3i Group, insightsoftware and Stellus Capital Management. Magnitude has completed 6 acquisitions, including Agility Multichannel, Datalytics Technologies and EveryAngle. Magnitude offers products and services including Agility PIM, Angles for Oracle, Angles for SAP, and Process Runner. Magnitude operates in a competitive market with competitors including Reltio, Alation, Logz.io, Collibra and Data.World, among others.
- Headquarter Austin, United States
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$100 M (USD)
in 2 rounds
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Latest Funding Round
$12.5 M (USD), Debt – Conventional
Oct 16, 2017
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Investors
3i Group
& 3 more
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Employee Count
Employee Count
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Investments & Acquisitions
Agility Multichannel
& 5 more
- Acquired by
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Products & Services of Magnitude
Magnitude offers a comprehensive portfolio of products and services, including Agility PIM, Angles for Oracle, Angles for SAP, and Process Runner. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Manages product data for efficient commerce and marketing.
Delivers insights from Oracle applications for business decisions.
Transforms SAP data into actionable insights for operations.
Automates SAP data entry using Excel for faster processes.
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Software Development Team
71 people
Sales and Marketing
24 people
Leadership Team
19 people
Finance and Accounting
16 people
Senior Team
14 people
Customer Team
11 people
Human Resources and Administration
10 people
Data Analysis and Operations Team
8 people
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Funding Insights of Magnitude
Magnitude has successfully raised a total of $100M across 2 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $12.5 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Debt – Conventional — $12.5M
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First Round
First Round
(24 Sep 2014)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2017 | Amount | Debt – Conventional - Magnitude | Valuation |
investors |
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| Sep, 2014 | Amount | Private Equity Round - Magnitude | Valuation | Audax Private Equity |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Magnitude
Magnitude has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include 3i Group, insightsoftware and Stellus Capital Management. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private debt fund focused on aerospace, services, consumer, distribution, education, industrial, and multiple sectors
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Founded Year | Domain | Location | |
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Private equity investments in middle market companies across North America.
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Founded Year | Domain | Location | |
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Private equity firm focused on mid-market businesses
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Magnitude
Magnitude has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Agility Multichannel, Datalytics Technologies and EveryAngle. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Cloud-based data processing and management solutions are provided using Excel.
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2007 | ||||
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Product information management is integrated for commerce channels.
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2005 | ||||
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Provider of IT content platform
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1998 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Magnitude
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Magnitude Comparisons
Competitors of Magnitude
Magnitude operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Reltio, Alation, Logz.io, Collibra and Data.World, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Master data management is delivered through a cloud-based platform.
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AI and cloud-based platform for enterprise data cataloging is provided.
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| domain | founded_year | HQ Location |
Cloud-based log management and infrastructure monitoring are offered.
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| domain | founded_year | HQ Location |
Data intelligence solutions are delivered via a cloud-based platform.
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| domain | founded_year | HQ Location |
Data cataloging and collaboration are enabled for data scientists.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Magnitude
Frequently Asked Questions about Magnitude
When was Magnitude founded?
Magnitude was founded in 2014.
Where is Magnitude located?
Magnitude is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Is Magnitude a funded company?
Magnitude is a funded company, having raised a total of $100M across 2 funding rounds to date. The company's 1st funding round was a Private Equity Round of $100M, raised on Sep 24, 2014.
What does Magnitude do?
Magnitude software provides BI products for CPM, MDM, and data integration. The firms Magnitude CPM solutions enable enterprises to have monitoring and reporting of operations, analytics, and data warehousing options to access enterprise data. Magnitude Data Connectivity solution is a data integration solution to stitch data across disparate sources (big data, Saas and on-premise) and types (structuredunstructured). The firm also has solutions for MDM. The firms clientele includes Amway, BP Lubricants, Activant Solutions, Fujitsu, Intelsat, Royal Dutch Shell, Sisense, Virgin Media, and Zebra Technologies.
Who are the top competitors of Magnitude?
Magnitude's top competitors include Data.World, Atlan and Collibra.
What products or services does Magnitude offer?
Magnitude offers Agility PIM, Angles for Oracle, Angles for SAP, and Process Runner.
How many acquisitions has Magnitude made?
Magnitude has made 6 acquisitions, including Agility Multichannel, Datalytics Technologies, and EveryAngle.
Who are Magnitude's investors?
Magnitude has 4 investors. Key investors include 3i Group, insightsoftware, Stellus Capital Management, and Audax Private Equity.