About Mahindra First Choice Services
Mahindra First Choice Services is a company based in Mumbai (India) founded in 2008 was acquired by TVS Automobile Solutions in November 2020. Mahindra First Choice Services has completed 1 acquisition, including Carnation. Mahindra First Choice Services operates in a competitive market with competitors including GoMechanic, MyTVS, GoBumpr, VehicleCare and Ki Mobility Solutions, among others.
- Headquarter Mumbai, India
- SectorsTransportation, Automotive & Logistics
- Email••••••••
- Phone•••• ••••
- Website mahindrafirstchoiceservices.com
- Social LinkedIn X Facebook
- Acquired by TVS Automobile Solutions (Nov 2020)
- Legal Name Mfc Auto Parts Private Limited
- Date of Incorporation 24 Mar, 2008
- Jurisdiction Chennai, Tamil Nadu, India
- Annual Revenue₹60.70 Cr
FY 2022 · -13% YoY
- Net Loss-₹35.54 Cr
FY 2022
- EBITDA-₹5.57 Cr
FY 2022 · -9% margin
- Investors
- Investments & Acquisitions
- Acquired byTVS Automobile Solutions
(Nov 2020)
Associated legal entities of Mahindra First Choice Services
Mahindra First Choice Services is associated with 2 registered companies on The Company Check; the primary company is Mfc Auto Parts Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2022) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Mfc Auto Parts Private Limited CIN U35999TN2008PTC175282 | Active | 24 Mar 2008 | Chennai, Tamil Nadu | ₹60.7 Cr | 4 | 8 | View details |
| Swami Auto Care Private Limited CIN U50100CH2005PTC028593 | Active | 27 Jun 2005 | Chandigarh, Chandigarh | ₹49.8 Cr | 24 | 3 | View details |
Investors in Mahindra First Choice Services
Mahindra First Choice Services has secured backing from 1 investor. Prominent investors backing the company include TVS Automobile Solutions.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Passenger cars, trucks, and buses are manufactured in India. | 2009 | tvsautomobilesolutions.com | Madurai, India |
Investor details for Mahindra First Choice Services
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Board of directors of Mfc Auto Parts Private Limited (Mahindra First Choice Services)
Mfc Auto Parts Private Limited is the primary company behind Mahindra First Choice Services. The boards of the 2 registered companies of Mahindra First Choice Services currently have 8 directors; the longest-serving is Gurdas Bansal, appointed in 2005. 41 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Gurdas Bansal DIN 00299903 | Director | 27 Jun 2005 | 21 yrs 3 mo | Swami Auto Care Private Limited |
| Nisha Bansal DIN 05108964 | Director | 02 Feb 2012 | 14 yrs 8 mo | Swami Auto Care Private Limited |
| Coimbatore Srinivasan Natarajan DIN 08227157 | Managing Director | 22 Sep 2021 | 5 yrs | Mfc Auto Parts Private Limited |
| Padmapriya DIN 09393632 | Director | 31 Mar 2022 | 4 yrs 6 mo | Mfc Auto Parts Private Limited |
| Harish Sharma DIN 00299963 | Additional Director | 12 Jun 2023 | 3 yrs 3 mo | Swami Auto Care Private Limited |
| Sathyanarayan Achutha Rowvey DIN 10132293 | Director | 19 Oct 2023 | 2 yrs 11 mo | Mfc Auto Parts Private Limited |
| Tharuvai Ramasubramanian Srinivasan DIN 08004648 | Director | 19 Oct 2023 | 2 yrs 11 mo | Mfc Auto Parts Private Limited |
| Pallavi Kizhakkevellat Nair DIN 10377020 | Director | 31 Oct 2023 | 2 yrs 11 mo | Mfc Auto Parts Private Limited |
People of Mahindra First Choice Services
1 people are tracked at Mahindra First Choice Services (1 in leadership).
| Name | Role | Group |
|---|---|---|
Vijay Kumar VS Yegireddi | CEO | Leadership |
Complete people profiles for Mahindra First Choice Services
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Financials of Mahindra First Choice Services
Figures of Mfc Auto Parts Private Limited, the primary company behind Mahindra First Choice Services, for FY 2022. Revenue was ₹60.70 Cr (-13% year on year). Net loss was -₹35.54 Cr. EBITDA was -₹5.57 Cr (-9% margin). Revenue has grown at a compounded annual rate of -19% over three years.
- ₹60.70 CrRevenue · FY 2022 · -13% YoY
- -₹35.54 CrNet loss
- -₹5.57 CrEBITDA · -9% margin
- ₹330 CrPaid-up capital
- 4Employees (provident fund records)
- -19%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Mfc Auto Parts Private Limited are on its company page.
Detailed financial statements for Mahindra First Choice Services
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Investments & Acquisitions by Mahindra First Choice Services
Mahindra First Choice Services has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Carnation.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online listing portal to buy new and used cars along with car service | carnation.in | Noida, India | 2008 | Dec 2018 | •••• |
Complete acquisition details for Mahindra First Choice Services
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Timeline of Mahindra First Choice Services
3 dated milestones of Mahindra First Choice Services across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Mahindra First Choice Services is founded.
- Acquisition Acquires Carnation.
- Exit Acquired by TVS Automobile Solutions.
Competitors of Mahindra First Choice Services
Mahindra First Choice Services operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as GoMechanic, MyTVS, GoBumpr, VehicleCare and Ki Mobility Solutions, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| gomechanic.in | 2016 | Gurugram, India | $62.01M | 171 | Provider of car service and repair network | |
| mytvs.in | 2003 | Chennai, India | $223.22M | 1,292 | Online platform for booking automotive repair and maintenance services | |
| gobumpr.com | 2015 | Chennai, India | $2.66M | 1,051 | App-based garage aggregation for auto repair and maintenance is offered. | |
| vehiclecare.in | 2019 | Gurugram, India | $374,811 | 63 | AI-based car repair and maintenance services are delivered. | |
| kimobility.in | 2020 | Chennai, India | $11.45M | 1,151 | Digital automotive marketplace platform | |
| hoopy.in | 2016 | Bengaluru, India | $1.64M | 45 | Online platform for news articles on sports, entertainment, and current events worldwide. | |
| carcrew.in | 2015 | Mumbai, India | $2.72M | 17 | Online portal for car servicing | |
| fixcraft.in | 2018 | Gurugram, India | $2.29M | 2 | Online car repair and maintenance services are provided. | |
| autobrix.com | 2018 | Bengaluru, India | $3.01M | – | An online platform for booking car wash and repair services conveniently. |
Detailed competitors of Mahindra First Choice Services
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Web traffic of Mahindra First Choice Services
Websites that share an audience with Mahindra First Choice Services (mahindrafirstchoiceservices.com).
Websites whose visitors overlap most with Mahindra First Choice Services. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mericar.com | 100% | – | – | View details | |
| mytvs.in | 84% | 25.6K | – | View details | |
mahindraverito.com | mahindraverito.com | 81% | – | – | – |
| automartindia.com | 52% | – | – | View details | |
mahindra.pe | mahindra.pe | 51% | – | #6,286,231 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Mahindra First Choice Services
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Latest news on Mahindra First Choice Services
Complete news archive for Mahindra First Choice Services
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Similar companies to Mahindra First Choice Services
10 companies that operate in the same segment as Mahindra First Choice Services (Automotive Retail & Aftersales), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Pre-owned vehicles are sold online with financing and valuation services. | 2012 | Phoenix, Arizona, United States | USD 460 M | USD 20.32 B | 17,400 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 655.23 M | USD 216.04 M | 461 | |
Retailer of inspected, certified pre-owned vehicles with service and finance options | 2015 | Gurugram, Haryana, India | USD 716.48 M | USD 446.48 M | 3,992 | |
Pre-owned cars are certified, inspected, and traded online via Kavak. | 2016 | Lerma De Villada, Estado De Mexico, Mexico | USD 1.98 B | – | 2,500 | |
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 206.3 M | – | – | |
Provider of car service and repair network | 2016 | Gurugram, Haryana, India | USD 62.01 M | USD 8.06 M | 171 | |
Second-hand cars are listed online to connect buyers and sellers. | 2003 | Mumbai, Maharashtra, India | USD 5.89 M | USD 5.28 M | 451 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Full-stack marketplace services for car ownership are provided. | 2015 | Singapore, Singapore | USD 685.9 M | USD 806.83 M | 1,000 | |
Retailer of new automobiles, used vehicles, and related automotive news | 2008 | Jaipur, Rajasthan, India | USD 60 M | USD 289.58 M | 721 |
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Frequently Asked Questions about Mahindra First Choice Services
Mahindra First Choice Services was founded in 2008.
Mahindra First Choice Services is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Vijay Kumar VS Yegireddi is the current CEO of Mahindra First Choice Services.
The primary company behind Mahindra First Choice Services, Mfc Auto Parts Private Limited, reported revenue of ₹60.70 Cr for FY 2022, down 13% year on year.
Mahindra First Choice Services was established in 2008 in Mumbai, India, within the automotive repair sector. Services encompassing car maintenance and repairs are delivered through a network of facilities. Operations are centered on vehicle servicing, including diagnostics and component replacements. Leadership is provided by CEO Vijay Kumar VS Yegireddi, with activities spanning multiple locations across India.
Mahindra First Choice Services's top competitors include GoMechanic, MyTVS and VehicleCare.
Mahindra First Choice Services has made 1 acquisition, including Carnation.
Mahindra First Choice Services has 1 investor. Key investors include TVS Automobile Solutions.
Mahindra First Choice Services is associated with 2 legal entities: Mfc Auto Parts Private Limited, Swami Auto Care Private Limited.
Yes. Mahindra First Choice Services was acquired by TVS Automobile Solutions in November 2020.
The legal entities of Mahindra First Choice Services currently have 10 directors, including Pallavi Kizhakkevellat Nair, Coimbatore Srinivasan Natarajan, Padmapriya and others.