About Maileg
Maileg is a Consumer company based in Herning (Denmark) founded in 1999 by Dorthe Mailil and Erik Mailil, and was acquired by Metric Capital in April 2023. Maileg is engaged in designing and selling childrens toys. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model. Its website maileg.com draws about 91 thousand monthly visits. Maileg offers products and services including Mice Toys, Bunnies and Rabbits, Dollhouse Furniture, and Soft Toys. Its focus areas include Consumer Goods, Toys and Games and Children's Toys. Its legal entity is Maileg Aps.
Company details
Maileg is involved in the creation and distribution of imaginative childrens toys, including miniature mice, bunnies, rabbits, dollhouse furniture, and soft toys. The company operates primarily in the consumer goods sector, focusing on toys and games for young children. Products are sold directly to consumers through an online platform and via distributors across multiple regions, including Europe, North America, Asia, and the Middle East. Solutions are tailored to inspire creativity and play, with a strong emphasis on detailed craftsmanship and storytelling elements.
- Headquarters Herning, Denmark
- Founders Dorthe Mailil, Erik Mailil
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website maileg.com
- Social LinkedIn Facebook Instagram YouTube
- Acquired by Metric Capital (Apr 2023)
- Legal Name Maileg Aps
- InvestorsMetric Capital Partners
& 1 more
- Acquired byMetric Capital
(Apr 2023)
Products & Services of Maileg
Maileg offers a comprehensive portfolio of products and services, including Mice Toys, Bunnies and Rabbits, Dollhouse Furniture, and Soft Toys.
Miniature mice toys are crafted for imaginative play.
Soft bunnies and rabbits are designed for children.
Miniature furniture sets are made for dollhouse play.
Plush toys are created for comfort and play.
Apps and channels of Maileg
its YouTube channel Maileg has 11.8K subscribers and 19 videos.
Videos from Maileg
The most watched videos on Maileg's YouTube channel, Maileg (11.8K subscribers). Click a video to play it here.
More on Maileg.
Investors in Maileg
Maileg has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Metric Capital Partners and Scope.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Capital solutions are provided to mid-sized companies in Europe. | metric-capital.com | London, United Kingdom | ||
Investment services are offered by Scope to clients. | scope.se | Stockholm, Sweden |
Investor details for Maileg
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Maileg
13 people are tracked at Maileg (6 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Dorthe Mailil | Co-Founder | Leadership |
Erik Mailil | Co-Founder | Leadership |
Dusty Zeiner | CEO | Leadership |
Katrine Bøje | CSMO - Sales- And Marketing Director | Leadership |
Martin Klitgaard | Group CFO Maileg | Leadership |
Fredrik Oweson | Director | Leadership |
Anne Meinertz | E-commerce Specialist | Team |
Jacek Kwiatkowski | Business Development Manager Poland | Team |
Lauren Wright | Wholesale Business Manager | Team |
Allyson Reynolds | Wholesale Account Manager, East | Team |
Louise Damsgaard | Buyer / Communication | Team |
Katy Cavanaugh | Wholesale Account Manager | Team |
Maureen Whatley | Talent Consultant And Business Coach | Team |
Complete people profiles for Maileg
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Maileg
2 dated milestones of Maileg across 24 years, from founding to its latest funding, stage changes and deals.
- Founded Maileg is founded.
- Exit Acquired by Metric Capital.
Web traffic of Maileg
The website of Maileg (maileg.com) receives about 91.3K visits a month.
- Monthly visits91.3K
▼ 8% vs previous month
Websites whose visitors overlap most with Maileg. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
littlemarmaille.fr | littlemarmaille.fr | 100% | #8,303,188 | – | |
merimerieu.com | merimerieu.com | 97% | #930,908 | – | |
charliecraneparis.com | charliecraneparis.com | 95% | – | ||
mysweetmuffin.com | mysweetmuffin.com | 94% | #1,675,995 | – | |
mamma-shop.com | mamma-shop.com | 94% | #858,979 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 32 similar websites and full traffic analytics for Maileg
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 32 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Maileg
Maileg was founded in 1999.
Maileg is headquartered in Herning, Denmark.
Maileg is involved in the creation and distribution of imaginative childrens toys, including miniature mice, bunnies, rabbits, dollhouse furniture, and soft toys. The company operates primarily in the consumer goods sector, focusing on toys and games for young children. Products are sold directly to consumers through an online platform and via distributors across multiple regions, including Europe, North America, Asia, and the Middle East. Solutions are tailored to inspire creativity and play, with a strong emphasis on detailed craftsmanship and storytelling elements.
Maileg offers Mice Toys, Bunnies and Rabbits, Dollhouse Furniture, and Soft Toys.
Maileg has 2 investors. Key investors include Metric Capital Partners, and Scope.
Maileg operates through Maileg Aps.
Yes. Maileg was acquired by Metric Capital in April 2023.