Maileg

Herning, Denmark Founded: 1999 • Age: 27 yrs Acquired By Metric Capital
Maileg is engaged in designing and selling childrens toys.
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About Maileg

Maileg is a company based in Herning (Denmark) founded in 1999 by Dorthe Mailil and Erik Mailil was acquired by Metric Capital in April 2023. It operates as a Direct-to-Consumer (D2C), and Reseller / Distribution. Maileg offers products and services including Mice Toys, Bunnies and Rabbits, Dollhouse Furniture, and Soft Toys.

  • Headquarter Herning, Denmark
  • Founders Dorthe Mailil, Erik Mailil
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Maileg Aps
Operational Areas
Consumer → Baby, Parenting & Pet Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Metric Capital

    (Apr 13, 2023)

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Products & Services of Maileg

Maileg offers a comprehensive portfolio of products and services, including Mice Toys, Bunnies and Rabbits, Dollhouse Furniture, and Soft Toys. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Miniature mice toys are crafted for imaginative play.

Soft bunnies and rabbits are designed for children.

Miniature furniture sets are made for dollhouse play.

Plush toys are created for comfort and play.

People of Maileg
Headcount 10-50
Employee Profiles 12
Employee Profiles
People
Anne Meinertz
E-commerce Specialist
People
Dusty Zeiner
CEO
People
Katrine Bøje
CSMO - Sales- And Marketing Director
People
Lauren Wright
Wholesale Business Manager

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Funding Insights of Maileg

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

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Investors in Maileg

Maileg has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Metric Capital Partners and Scope. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Capital solutions are provided to mid-sized companies in Europe.
Founded Year Domain Location
Investment services are offered by Scope to clients.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Maileg

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Maileg

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Maileg Comparisons

Employees
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Competitors of Maileg

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Maileg

Frequently Asked Questions about Maileg

When was Maileg founded?

Maileg was founded in 1999.

Where is Maileg located?

Maileg is headquartered in Herning, Denmark.

What does Maileg do?

Maileg is involved in the creation and distribution of imaginative childrens toys, including miniature mice, bunnies, rabbits, dollhouse furniture, and soft toys. The company operates primarily in the consumer goods sector, focusing on toys and games for young children. Products are sold directly to consumers through an online platform and via distributors across multiple regions, including Europe, North America, Asia, and the Middle East. Solutions are tailored to inspire creativity and play, with a strong emphasis on detailed craftsmanship and storytelling elements.

What products or services does Maileg offer?

Maileg offers Mice Toys, Bunnies and Rabbits, Dollhouse Furniture, and Soft Toys.

Who are Maileg's investors?

Maileg has 2 investors. Key investors include Metric Capital Partners, and Scope.

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