About Make Believe Ideas
The company was founded in 2004 and is based in Hemel Hempstead, United Kingdom. Operations focus on publishing and distributing books for children, including categories such as colouring and activity books, story books, fairy tales, nursery rhymes, and educational titles. Products are offered through an online store serving customers across the UK. Leadership is provided by founder Joanna Bicknell as Managing Director.
- Headquarter Hemel Hempstead, United Kingdom
- Founders Joanna Bicknell
- SectorsConsumer
- Email••••••••
- Website makebelieveideas.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Scholastic (Mar 2019)
- Legal Name Make Believe Ideas Ltd
- Investors
- Acquired byScholastic
(Mar 2019)
Apps and channels of Make Believe Ideas
its YouTube channel Make Believe Ideas has 1.29K subscribers and 30 videos.
Videos from Make Believe Ideas
The most watched videos on Make Believe Ideas's YouTube channel, Make Believe Ideas (1.29K subscribers). Click a video to play it here.
More on Make Believe Ideas.
Investors in Make Believe Ideas
Make Believe Ideas has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Scholastic.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Consumer goods are wholesaled by Scholastic across various markets. | 1997 | scholastic.co.in | New York, United States |
Investor details for Make Believe Ideas
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Make Believe Ideas
1 people are tracked at Make Believe Ideas (1 in leadership).
| Name | Role | Group |
|---|---|---|
Joanna Bicknell | Founder & Managing Director | Leadership |
Complete people profiles for Make Believe Ideas
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Make Believe Ideas
2 dated milestones of Make Believe Ideas across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Make Believe Ideas is founded.
- Exit Acquired by Scholastic.
Web traffic of Make Believe Ideas
The website of Make Believe Ideas (makebelieveideas.com) receives about 15K visits a month.
- Monthly visits15K
▲ 85% vs previous month
Websites whose visitors overlap most with Make Believe Ideas. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lovereading4kids.co.uk | lovereading4kids.co.uk | 100% | – | #371,863 | – |
priddybooks.com | priddybooks.com | 100% | – | #1,948,858 | – |
| barefootbooks.com | 83% | 22.7K | #1,173,688 | View details | |
gomer.co.uk | gomer.co.uk | 83% | – | – | – |
Similar companies to Make Believe Ideas
10 companies that operate in the same segment as Make Believe Ideas (Baby & Kids Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Developer, producer, marketer, and retailer of play materials | 1932 | Billund, Denmark | USD 1.55 M | – | – | |
Toys and card games are designed, manufactured, and marketed worldwide. | 1994 | Toronto, Ontario, Canada | – | USD 2.15 B | 2,750 | |
Toys and games are designed, manufactured, and marketed worldwide. | 1945 | El Segundo, California, United States | – | USD 5.35 B | 34,000 | |
Brand of multi category baby care products | 2017 | Stockholm, Sweden | – | USD 15.04 B | 36,000 | |
Healthcare solutions are provided by Johnson & Johnson globally. | 1886 | New Brunswick, New Jersey, United States | – | USD 94.18 B | 139,800 | |
A leading kids wear brand established since 1980. | 1980 | Mumbai, Maharashtra, India | USD 12.86 M | USD 9.81 M | 45 | |
Multi-brand company and manufacturer of toys | 1995 | Los Angeles, California, United States | – | USD 570.67 M | 680 | |
Internet first brand offering for kid's apparel | 1976 | San Francisco, California, United States | USD 49.07 M | – | – | |
Entertainment group producing and distributing films and TV shows | 1923 | Burbank, California, United States | – | USD 2.57 M | 225,000 | |
Home and personal care products are manufactured and distributed worldwide. | 1887 | Tokyo, Tokyo, Japan | – | USD 434.99 M | 26 |
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Frequently Asked Questions about Make Believe Ideas
Make Believe Ideas was founded in 2004.
Make Believe Ideas is headquartered in Hemel Hempstead, United Kingdom.
The company was founded in 2004 and is based in Hemel Hempstead, United Kingdom. Operations focus on publishing and distributing books for children, including categories such as colouring and activity books, story books, fairy tales, nursery rhymes, and educational titles. Products are offered through an online store serving customers across the UK. Leadership is provided by founder Joanna Bicknell as Managing Director.
Make Believe Ideas has 1 investor. Key investors include Scholastic.
Make Believe Ideas operates through Make Believe Ideas Ltd.
Yes. Make Believe Ideas was acquired by Scholastic in March 2019.