About Makeup Cartel
Makeup Cartel is a company based in Gold Coast (Australia) founded in 2013 by Evette Hess McEwan was acquired by DBG Health in February 2024. Makeup Cartel has raised $10 million across 1 funding round from investors including Point King Capital and DBG Health. Makeup Cartel operates in a competitive market with competitors including Plum, Milk & Co, Neemli Naturals, Black Leopard and BIMM Group, among others.
- Headquarter Gold Coast, Australia
- Founders Evette Hess McEwan
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website makeupcartel.com.au
- Acquired by DBG Health (Feb 2024)
- Total Equity Funding$10M (USD)
in 1 rounds
- Latest Funding Round$10M (USD), Series A
May 2020
- InvestorsPoint King Capital
& 1 more
- Acquired byDBG Health
(Feb 2024)
Funding Insights of Makeup Cartel
Makeup Cartel has successfully raised a total of $10M through 1 strategic funding round. The most recent funding activity was a Series A round of $10 million completed in May 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10M
- Total Rounds 1
- Last Round Series A — $10M
- First Round $10M
(May 2020)
- Investors Count 1
All 1 funding rounds of Makeup Cartel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2020 | $10M | Series A | – | Point King Capital | – |
2 investors in total: 2 institutional.
Investors in Makeup Cartel
Makeup Cartel has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Point King Capital and DBG Health.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Long-term growth equity is provided to global consumer companies. | 2021 | pointkingcapital.com | Sydney, Australia | |
Healthcare and wellbeing services encompassing pharmaceuticals, consumer products, and genetic testing. | – | dbghealth.com.au | - |
Investor details for Makeup Cartel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Makeup Cartel
1 people are tracked at Makeup Cartel (1 in leadership).
| Name | Role | Group |
|---|---|---|
Evette Hess McEwan | Founder & CEO | Leadership |
Complete people profiles for Makeup Cartel
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Makeup Cartel
3 dated milestones of Makeup Cartel across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Makeup Cartel is founded.
- Funding First funding round of $10.0M.
- Exit Acquired by DBG Health.
Competitors of Makeup Cartel
Makeup Cartel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Plum, Milk & Co, Neemli Naturals, Black Leopard and BIMM Group, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| plumgoodness.com | 2013 | Thane, India | $103.79M | 293 | Vegan skincare, haircare, and body care products are provided. | |
| milkandco.com.au | 2008 | Melbourne, Australia | $2M | – | Natural and marine-based skincare and beauty products are distributed. | |
| neemlinaturals.com | 2015 | Mumbai, India | – | – | Multi-natural lip, skin, and facial care products are sold online. | |
| blackleopardskincare.com | 2012 | Melbourne, Australia | – | – | Private label brand of beauty products | |
| bimmgroup.com | 2021 | South Yarra, Australia | – | – | Develops brands that improve lives, protect the planet, and support animal welfare through ethical initiatives. | |
| lustminerals.com.au | 2014 | Beerwah, Australia | – | – | Provides high-performing, clean makeup and skincare products in Australia. | |
| mandaladreamco.com.au | 2023 | Kobble Creek, Australia | – | – | An online beauty brand specializing in organic and eco-friendly products. | |
| petiteskinco.com | 2019 | Sunshine Coast, Australia | – | – | Operates a direct-to-consumer brand specializing in skincare products for children. | |
| myperfectcosmeticscompany.com.au | 2004 | Port Melbourne, Australia | – | – | My Perfect Cosmetics Company offers a direct-to-consumer range of multi-category beauty products. |
Detailed competitors of Makeup Cartel
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Makeup Cartel
The website of Makeup Cartel (makeupcartel.com.au) receives about 3.9K visits a month.
- Monthly visits3.9K
▲ 11.2% vs previous month
Latest news on Makeup Cartel
Complete news archive for Makeup Cartel
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Makeup Cartel
10 companies that operate in the same segment as Makeup Cartel (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Makeup Cartel
Makeup Cartel was founded in 2013 and raised its 1st funding round 7 years after it was founded.
Makeup Cartel is headquartered in Gold Coast, Australia. It is registered at Gold Coast, Queensland, Australia.
Evette Hess McEwan is the current CEO of Makeup Cartel. They have also founded this company.
Makeup Cartel is a funded company, having raised a total of $10M across 1 funding round to date. The company's 1st funding round was a Series A of $10M, raised on May 2020.
Makeup Cartel was established in 2013 in Gold Coast, Australia, as an online platform focused on the beauty sector. A selection of skincare and makeup items is provided for both salon professionals and retail customers. Operations center on distributing Australian-developed brands tailored to specific user requirements, with distribution handled primarily through the companys domain. Leadership is provided by founder and CEO Evette Hess McEwan.
Makeup Cartel's top competitors include Plum, Neemli Naturals and Milk & Co.
Makeup Cartel has 2 investors. Key investors include Point King Capital, and DBG Health.
Yes. Makeup Cartel was acquired by DBG Health in February 2024.