About Makeup Cartel
Makeup Cartel is a company based in Gold Coast (Australia) founded in 2013 by Evette Hess McEwan was acquired by DBG Health in February 2024.. Makeup Cartel has raised $10 million across 1 funding round from investors including Point King Capital and DBG Health. Makeup Cartel operates in a competitive market with competitors including Plum, Milk & Co, Neemli Naturals, Black Leopard and BIMM Group, among others.
- Headquarter Gold Coast, Australia
- Founders Evette Hess McEwan
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$10 M (USD)
in 1 rounds
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Latest Funding Round
$10 M (USD), Series A
May 18, 2020
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Investors
Point King Capital
& 1 more
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Employee Count
Employee Count
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Acquired by
DBG Health
(Feb 12, 2024)
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Funding Insights of Makeup Cartel
Makeup Cartel has successfully raised a total of $10M through 1 strategic funding round. The most recent funding activity was a Series A round of $10 million completed in May 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $10.0M
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First Round
First Round
(18 May 2020)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2020 | Amount | Series A - Makeup Cartel | Valuation | Point King Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Makeup Cartel
Makeup Cartel has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Point King Capital and DBG Health. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Long-term growth equity is provided to global consumer companies.
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Founded Year | Domain | Location | |
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Healthcare and wellbeing services encompassing pharmaceuticals, consumer products, and genetic testing.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Makeup Cartel
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Makeup Cartel
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Makeup Cartel Comparisons
Competitors of Makeup Cartel
Makeup Cartel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Plum, Milk & Co, Neemli Naturals, Black Leopard and BIMM Group, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Vegan skincare, haircare, and body care products are provided.
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| domain | founded_year | HQ Location |
Natural and marine-based skincare and beauty products are distributed.
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| domain | founded_year | HQ Location |
Multi-natural lip, skin, and facial care products are sold online.
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| domain | founded_year | HQ Location |
Private label brand of beauty products
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| domain | founded_year | HQ Location |
Develops brands that improve lives, protect the planet, and support animal welfare through ethical initiatives.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Makeup Cartel
Frequently Asked Questions about Makeup Cartel
When was Makeup Cartel founded?
Makeup Cartel was founded in 2013 and raised its 1st funding round 7 years after it was founded.
Where is Makeup Cartel located?
Makeup Cartel is headquartered in Gold Coast, Australia. It is registered at Gold Coast, Queensland, Australia.
Who is the current CEO of Makeup Cartel?
Evette Hess McEwan is the current CEO of Makeup Cartel. They have also founded this company.
Is Makeup Cartel a funded company?
Makeup Cartel is a funded company, having raised a total of $10M across 1 funding round to date. The company's 1st funding round was a Series A of $10M, raised on May 18, 2020.
What does Makeup Cartel do?
Makeup Cartel was established in 2013 in Gold Coast, Australia, as an online platform focused on the beauty sector. A selection of skincare and makeup items is provided for both salon professionals and retail customers. Operations center on distributing Australian-developed brands tailored to specific user requirements, with distribution handled primarily through the companys domain. Leadership is provided by founder and CEO Evette Hess McEwan.
Who are the top competitors of Makeup Cartel?
Makeup Cartel's top competitors include Plum, Neemli Naturals and Milk & Co.
Who are Makeup Cartel's investors?
Makeup Cartel has 2 investors. Key investors include Point King Capital, and DBG Health.