About Market Motive
Market Motive is a company based in Scotts Valley (United States) founded in 2007 was acquired by Simplilearn in June 2015.. Market Motive offers products and services including Masters in Digital Marketing, Advanced Web Analytics, Advanced Search Engine Optimization, and Advanced Pay Per Click. Market Motive operates in a competitive market with competitors including Digital Marketing Institute, Digiaccel, Digital Vidya, Kraftshala and Marketing Artificial Intelligence Institute, among others.
- Headquarter Scotts Valley, United States
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Sectors
Education
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Phone
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Website
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Social
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- Legal Name Market Motive Incorporated
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Annual Revenue
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Net Profit
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Latest Funding Round
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Employee Count
Employee Count
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Acquired by
Simplilearn
(Jun 24, 2015)
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Products & Services of Market Motive
Market Motive offers a comprehensive portfolio of products and services, including Masters in Digital Marketing, Advanced Web Analytics, Advanced Search Engine Optimization, and Advanced Pay Per Click. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Comprehensive program covering digital marketing strategies and tools for professionals.
In-depth training on analytics techniques to optimize website performance.
Focuses on SEO tactics to improve search rankings and visibility.
Teaches PPC advertising methods for effective online campaigns.
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Funding Insights of Market Motive
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Market Motive
Market Motive has secured backing from 1 investor. Prominent investors backing the company include Simplilearn. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Professional certification programs are delivered through a mobile platform.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Market Motive
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Market Motive
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Market Motive Comparisons
Competitors of Market Motive
Market Motive operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Digital Marketing Institute, Digiaccel, Digital Vidya, Kraftshala and Marketing Artificial Intelligence Institute, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Digital marketing certification courses are offered by the institute.
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Online platform offering digital marketing and e-commerce courses
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| domain | founded_year | HQ Location |
Professional training and certification programs in digital marketing are provided.
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| domain | founded_year | HQ Location |
Online courses in sales and marketing for graduates and professionals
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| domain | founded_year | HQ Location |
AI-powered marketing education and resources are provided to professionals.
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| domain | founded_year | HQ Location |
Digital marketing training is delivered via classroom and online classes.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Market Motive
When was Market Motive founded?
Market Motive was founded in 2007.
Where is Market Motive located?
Market Motive is headquartered in Scotts Valley, United States. It is registered at Scotts Valley, California, United States.
What does Market Motive do?
Market Motive provides online courses on Digital marketing to professionals. Content is OMCP approved, white-labeled and includes on-demand streaming videos, regular live webinars, 24x7 QA forums, quizzes, assignments, and more. Provides training in SEO, web analytics, social media marketing, conversion optimization, mobile marketing, PPC advertising, and content marketing. Also used by higher education institutions. Content is created by partnering with professionals, authors, keynote speakers, and respected consultants. Also has a custom web-based LMS and managers dashboard. Works on the subscription-based pricing model.
Who are the top competitors of Market Motive?
Market Motive's top competitors include Kraftshala, Digiaccel and Digital Marketing Institute.
What products or services does Market Motive offer?
Market Motive offers Masters in Digital Marketing, Advanced Web Analytics, Advanced Search Engine Optimization, and Advanced Pay Per Click.
Who are Market Motive's investors?
Market Motive has 1 investor. Key investors include Simplilearn.