MarketFactory

New York, United States Founded: 2007 • Age: 19 yrs Acquired By ION Group
FX liquidity pools are accessed via a low-latency cloud platform.
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About MarketFactory

MarketFactory is a company based in New York (United States) founded in 2007 was acquired by ION Group in November 2019.. MarketFactory has raised $6.42 million across 8 funding rounds from investors including ION Group, FirstMark and Accel-KKR. The company has 17 employees as of December 31, 2019. MarketFactory offers products and services including Aphelion, TradAir, Barracuda FX, and MarketFactory Nexus. MarketFactory operates in a competitive market with competitors including Pillar and MarketDirect Exchange, among others.

  • Headquarter New York, United States
  • Employees 17 as on 31 Dec, 2019
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Marketfactory, Inc.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $6.42 M (USD)

    in 8 rounds

  • Latest Funding Round
  • Investors
    ION Group

    & 2 more

  • Employee Count
    17

    as on Dec 31, 2019

  • Acquired by
    ION Group

    (Nov 15, 2019)

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Products & Services of MarketFactory

MarketFactory offers a comprehensive portfolio of products and services, including Aphelion, TradAir, Barracuda FX, and MarketFactory Nexus. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Rules-based platform for foreign exchange trading and pricing.

Integrated tool for best FX trade execution and management.

Modular system for customizable foreign exchange trading operations.

Enables access to foreign exchange trading venues instantly.

People of MarketFactory
Headcount 10-50
Employee Profiles 9
Board Members and Advisors 1
Employee Profiles
People
Eugene Markman
CEO
People
Sanjiv Panchani
Director of Trading Operations
People
Matthew Whitaker
Director Of Product For Marketfactory, Part Of The ION Markets (fx) Product Suite
People
George Cox
Operations Engineer

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Board Members and Advisors
people
Pat Richie
Advisor

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Funding Insights of MarketFactory

MarketFactory has successfully raised a total of $6.42M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 8
  • Last Round
  • First Round

    (01 Jun 2008)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2019 Amount Series B - MarketFactory Valuation Accel-KKR
Oct, 2014 Amount Series A - MarketFactory Valuation

investors

Sep, 2013 Amount Series A - MarketFactory Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in MarketFactory

MarketFactory has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include ION Group, FirstMark and Accel-KKR. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investments are focused on mid-market software and technology-enabled services firms.
Founded Year Domain Location
Early-stage venture capital is invested in tech startups across sectors.
Founded Year Domain Location
Treasury management solutions are provided for financial institutions and banks.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by MarketFactory

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - MarketFactory

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Marketfactory Comparisons

Employees
+
Add Comparison
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Competitors of MarketFactory

MarketFactory operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pillar and MarketDirect Exchange, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Currency, commodity, and freight exposures are automatically hedged for SMEs.
domain founded_year HQ Location
Operates as a global firm specializing in asset investment management.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Marketfactory

Frequently Asked Questions about MarketFactory

When was MarketFactory founded?

MarketFactory was founded in 2007 and raised its 1st funding round 1 year after it was founded.

Where is MarketFactory located?

MarketFactory is headquartered in New York, United States. It is registered at New York, New York, United States.

Is MarketFactory a funded company?

MarketFactory is a funded company, having raised a total of $6.42M across 8 funding rounds to date. The company's 1st funding round was a Series A of $1.94M, raised on Jun 01, 2008.

How many employees does MarketFactory have?

As of Dec 31, 2019, the latest employee count at MarketFactory is 17.

What does MarketFactory do?

MarketFactory was founded in 2007 in New York, United States, within the foreign exchange sector. A cloud-based platform is operated to enable ultra-low latency access to over 50 FX liquidity pools for trade execution and pricing data. Connections are supported through a web-based application, API, or integrations with third-party capital markets software vendors selected as preferred FX access providers.

Who are the top competitors of MarketFactory?

MarketFactory's top competitors include Pillar and MarketDirect Exchange.

What products or services does MarketFactory offer?

MarketFactory offers Aphelion, TradAir, Barracuda FX, and MarketFactory Nexus.

Who are MarketFactory's investors?

MarketFactory has 3 investors. Key investors include ION Group, FirstMark, and Accel-KKR.

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