About Marketplacer
Marketplacer is a company based in South Melbourne (Australia) founded in 2007 by Jason Wyatt and Sam Salter.. Marketplacer has raised $73.47 million across 5 funding rounds from investors including Acorn Capital, Ellerston Capital and Mirrabooka Investments. Marketplacer offers products and services including Marketplacer Platform, Accelerator Program, Adobe Marketplace Connector, BigCommerce Marketplace Connector, and Seller Community. Marketplacer operates in a competitive market with competitors including Olist, Mirakl, Growsari, Auction Technology Group and Project Verte, among others.
- Headquarter South Melbourne, Australia
- Founders Jason Wyatt, Sam Salter
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$73.47 M (USD)
in 5 rounds
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Latest Funding Round
$38 M (USD), Series C
Dec 08, 2021
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Investors
Acorn Capital
& 13 more
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Employee Count
Employee Count
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Products & Services of Marketplacer
Marketplacer offers a comprehensive portfolio of products and services, including Marketplacer Platform, Accelerator Program, Adobe Marketplace Connector, BigCommerce Marketplace Connector, and Seller Community. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Software for building and managing multi-vendor e-commerce marketplaces.
Program to quickly launch and scale marketplace operations.
Connector for expanding Adobe Commerce stores into marketplaces.
Extension to add marketplace features to BigCommerce stores.
Platform connecting sellers to global retail channels.
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Funding Insights of Marketplacer
Marketplacer has successfully raised a total of $73.47M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $38 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series C — $38.0M
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First Round
First Round
(20 Jul 2015)
- Investors Count 14
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2021 | Amount | Series C - Marketplacer | Valuation | WHSP , Wunala Capital | |
| Apr, 2021 | Amount | Series B - Marketplacer | Valuation |
investors |
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| Dec, 2019 | Amount | Series B - Marketplacer | Valuation | Mirrabooka Investments , SGH |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Marketplacer
Marketplacer has secured backing from 14 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Acorn Capital, Ellerston Capital and Mirrabooka Investments. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Wunala Capital is engaged in investment and fund management.
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Founded Year | Domain | Location | |
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Small-cap equities investment is managed by Lennox Capital Partners.
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Founded Year | Domain | Location | |
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Early-stage tech startups are funded by corporate-backed Salesforce Ventures.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Marketplacer
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Marketplacer
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Marketplacer Comparisons
Competitors of Marketplacer
Marketplacer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Olist, Mirakl, Growsari, Auction Technology Group and Project Verte, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Software suite solutions are provided for e-commerce retailers and marketplaces.
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| domain | founded_year | HQ Location |
Cloud-based e-commerce solutions for marketplace businesses are provided.
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| domain | founded_year | HQ Location |
Online B2B marketplace for grocery products and services is operated.
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| domain | founded_year | HQ Location |
Technology is provided to enable auction-based secondary goods marketplaces.
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| domain | founded_year | HQ Location |
Provider of e-commerce platform for businesses
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Marketplacer
Frequently Asked Questions about Marketplacer
When was Marketplacer founded?
Marketplacer was founded in 2007 and raised its 1st funding round 8 years after it was founded.
Where is Marketplacer located?
Marketplacer is headquartered in South Melbourne, Australia. It is registered at South Melbourne, Victoria, Australia.
Who is the current CEO of Marketplacer?
Jason Wyatt is the current CEO of Marketplacer. They have also founded this company.
Is Marketplacer a funded company?
Marketplacer is a funded company, having raised a total of $73.47M across 5 funding rounds to date. The company's 1st funding round was a Series B of $20M, raised on Jul 20, 2015.
What does Marketplacer do?
Marketplacer was founded in 2007 and is based in South Melbourne, Australia. Operations focus on the e-commerce sector, where a multi-tenant platform is offered to enable buying, selling, renting, or booking of products and services. Access is given to content marketing, web store setups, SEO optimization, CRM tools, and KPI reporting, all integrated with point-of-sale systems for targeted business customers.
Who are the top competitors of Marketplacer?
What products or services does Marketplacer offer?
Marketplacer offers Marketplacer Platform, Accelerator Program, Adobe Marketplace Connector, BigCommerce Marketplace Connector, and Seller Community.
Who are Marketplacer's investors?
Marketplacer has 14 investors. Key investors include Acorn Capital, Ellerston Capital, Mirrabooka Investments, Fifth Estate Asset Management, and Soul Patts.
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