About Marketyo
Marketyo is a Retail company based in Ankara (Turkey) founded in 2015 by Gokcer Gokdal, Special Firat, and Ozer Firat, and was acquired by Yemek Sepeti in August 2021. SaaS solutions for offline grocers are delivered through customized platforms. Marketyo has raised $1.77 million across 2 funding rounds from investors including Yemek Sepeti, ESOR Investments and Keiretsu Forum Turkey. The company was acqui-hired. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Multi Category. Its competitors include Istegelsin, Ruby Ranch and PazarApp.
Company details
Marketyo was founded in 2015 in Ankara, Turkey, focusing on the retail technology sector. SaaS-based tools are provided to offline grocers, including customized websites and mobile apps for online ordering, order tracking, workflow management, packing, and delivery monitoring. Inventory is tracked via an integrated ERP system, while CRM solutions and reporting features are offered to clients such as Ramnar supermarkets. Operations emphasize digital support for traditional grocery businesses.
- Headquarters Ankara, Turkey
- Founders Gokcer Gokdal, Special Firat, Ozer Firat
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website marketyo.com
- Social X Facebook
- Acquired by Yemek Sepeti (Aug 2021)
- Total Equity Funding$1.77M (USD)
in 2 rounds
- Latest Funding Round$1.4M (USD), Series A
Dec 2019
- InvestorsYemek Sepeti
& 2 more
- Acquired byYemek Sepeti
(Aug 2021)
Funding Insights of Marketyo
Marketyo has successfully raised a total of $1.77M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1.4 million completed in December 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.77M
- Total Rounds 2
- Last Round Series A — $1.4M
- First Round $369,456
(Oct 2017)
- Investors Count 2
All 2 funding rounds of Marketyo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2019 | $1.4M | Series A | – | Esor Investments | – |
| Oct 2017 | $369,456 | Seed | – | Keiretsu Forum Turkey | – |
3 investors in total: 3 institutional.
Investors in Marketyo
Marketyo has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Yemek Sepeti, ESOR Investments and Keiretsu Forum Turkey.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A venture capital firm focused on emerging technology investments. | esor.investments | Frankfurt, Germany | ||
| keiretsuforum.com.tr | ||||
Provider of an online food ordering platform | 2000 | yemeksepeti.com | Istanbul, Turkey |
Investor details for Marketyo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Marketyo
3 people are tracked at Marketyo (3 in leadership).
| Name | Role | Group |
|---|---|---|
Gokcer Gokdal | Co-Founder & CTO | Leadership |
Special Firat | Co-Founder | Leadership |
Ozer Firat | Co-Founder | Leadership |
Complete people profiles for Marketyo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Marketyo
4 dated milestones of Marketyo across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Marketyo is founded.
- Funding First funding round of $369K.
- Funding Latest funding round, Series A, of $1.4M.
- Exit Acquired by Yemek Sepeti.
Competitors of Marketyo
Marketyo has 3 listed competitors in our database. They include Istegelsin, Ruby Ranch and PazarApp.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| istegelsin.com | 2005 | Istanbul, Turkey | Grocery items are retailed online through Istegelsin. | |||
| robyranch.com | 2022 | Esenyurt, Turkey | App-based retailer offering a wide range of multi-category groceries. | |||
| pazarapp.com | 2017 | Istanbul, Turkey | Operates an online marketplace for multi-category grocery products. |
Detailed competitors of Marketyo
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Related news about Marketyo
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Frequently Asked Questions about Marketyo
Marketyo was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Marketyo is headquartered in Ankara, Turkey. It is registered at Ankara, Ankara, Turkey.
Marketyo is a funded company, having raised a total of $1.77M across 2 funding rounds to date. The company's 1st funding round was a Seed of $369.46K, raised on Oct 2017.
Marketyo was founded in 2015 in Ankara, Turkey, focusing on the retail technology sector. SaaS-based tools are provided to offline grocers, including customized websites and mobile apps for online ordering, order tracking, workflow management, packing, and delivery monitoring. Inventory is tracked via an integrated ERP system, while CRM solutions and reporting features are offered to clients such as Ramnar supermarkets. Operations emphasize digital support for traditional grocery businesses.
Marketyo's top competitors include Istegelsin, Ruby Ranch and PazarApp.
Marketyo has 3 investors. Key investors include Yemek Sepeti, ESOR Investments, and Keiretsu Forum Turkey.
Yes. Marketyo was acquired by Yemek Sepeti in August 2021.