Marmalade of London

Cheltenham, United Kingdom Founded: 2011 • Age: 15 yrs
Multi-category home care products are offered via an internet-first brand.
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About Marmalade of London

Marmalade of London is a company based in Cheltenham (United Kingdom) founded in 2011.. Marmalade of London has raised $18.51 million across 4 funding rounds from investors including HSBC. The company has 7 employees as of April 30, 2022. Marmalade of London offers products and services including Ultrasonic Mist Diffuser, Glass Candles, Votive Candles, Hand and Body Wash, and Room Sprays. Marmalade of London operates in a competitive market with competitors including Candle Shack, My Fabulosa, Fragrance Group London, Arrow County Supplies and Ormonde Jayne, among others.

  • Headquarter Cheltenham, United Kingdom
  • Employees 7 as on 30 Apr, 2022
  • Stage Minicorn
  • Sectors
    Retail
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Marmalade Fine Fragrance Ltd
  • Date of Incorporation 02 Nov, 2011
  • Jurisdiction CHELTENHAM, GLOS, ENGLAND
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Consumer → Beauty, Personal & Household Care
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $18.51 M (USD)

    in 4 rounds

  • Latest Funding Round
    $18.12 M (USD), Series A

    Aug 18, 2022

  • Investors
  • Employee Count
    7

    as on Apr 30, 2022

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Products & Services of Marmalade of London

Marmalade of London offers a comprehensive portfolio of products and services, including Ultrasonic Mist Diffuser, Glass Candles, Votive Candles, Hand and Body Wash, and Room Sprays. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Device for diffusing scents to enhance home atmosphere.

Scented candles made from soy wax for room fragrance.

Small candles providing ambient scents in homes.

Refillable wash for daily hygiene with natural fragrances.

Sprays to quickly freshen and scent indoor spaces.

Funding Insights of Marmalade of London

Marmalade of London has successfully raised a total of $18.51M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $18.12 million completed in August 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series A — $18.1M
  • First Round

    (30 Jan 2016)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2022 Amount Series A - Marmalade of London Valuation

investors

Mar, 2019 Amount Series A - Marmalade of London Valuation

investors

Apr, 2017 Amount Series A - Marmalade of London Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

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Investors in Marmalade of London

Marmalade of London has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include HSBC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Universal banking and financial advisory services are provided globally.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Marmalade of London

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Marmalade of London

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Marmalade Of London Comparisons

Employees
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Competitors of Marmalade of London

Marmalade of London operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Candle Shack, My Fabulosa, Fragrance Group London, Arrow County Supplies and Ormonde Jayne, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Candle making materials, tools, equipment, and services are supplied.
domain founded_year HQ Location
Multi-category home cleaning solutions are provided via an online platform.
domain founded_year HQ Location
Luxury home fragrances, candles, and room diffusers are offered.
domain founded_year HQ Location
Provider of professional cleaning supplies and janitorial products
domain founded_year HQ Location
Operates a direct-to-consumer brand offering premium scented candles.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Marmalade Of London

Frequently Asked Questions about Marmalade of London

When was Marmalade of London founded?

Marmalade of London was founded in 2011 and raised its 1st funding round 5 years after it was founded.

Where is Marmalade of London located?

Marmalade of London is headquartered in Cheltenham, United Kingdom. It is registered at Cheltenham, Gloucestershire, United Kingdom.

Is Marmalade of London a funded company?

Marmalade of London is a funded company, having raised a total of $18.51M across 4 funding rounds to date. The company's 1st funding round was a Series A of $251.4K, raised on Jan 30, 2016.

How many employees does Marmalade of London have?

As of Apr 30, 2022, the latest employee count at Marmalade of London is 7.

What does Marmalade of London do?

Founded in 2011 and based in Cheltenham, United Kingdom, the company operates as an internet-first brand in the home care sector. A range of products is provided, including candles in fragrances such as rose and white cedar, handwash, diffusers, and body lotions. These items are made with soy wax, cotton wicks, and essential oils, covering multi-category needs for personal and home use.

Who are the top competitors of Marmalade of London?

Marmalade of London's top competitors include My Fabulosa, Candle Shack and Arrow County Supplies.

What products or services does Marmalade of London offer?

Marmalade of London offers Ultrasonic Mist Diffuser, Glass Candles, Votive Candles, Hand and Body Wash, and Room Sprays.

Who are Marmalade of London's investors?

Marmalade of London has 1 investor. Key investors include HSBC.

What is Marmalade of London's valuation?

The valuation of Marmalade of London is $8.36M as of Mar 2019.

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