About Marmalade of London
Marmalade of London is a company based in Cheltenham (United Kingdom) founded in 2011.. Marmalade of London has raised $18.51 million across 4 funding rounds from investors including HSBC. The company has 7 employees as of April 30, 2022. Marmalade of London offers products and services including Ultrasonic Mist Diffuser, Glass Candles, Votive Candles, Hand and Body Wash, and Room Sprays. Marmalade of London operates in a competitive market with competitors including Candle Shack, My Fabulosa, Fragrance Group London, Arrow County Supplies and Ormonde Jayne, among others.
- Headquarter Cheltenham, United Kingdom
- Employees 7 as on 30 Apr, 2022
- Stage Minicorn
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Sectors
RetailConsumer
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Email
***********
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Phone
*********
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Website
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Social
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- Legal Name Marmalade Fine Fragrance Ltd
- Date of Incorporation 02 Nov, 2011
- Jurisdiction CHELTENHAM, GLOS, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$18.51 M (USD)
in 4 rounds
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Latest Funding Round
$18.12 M (USD), Series A
Aug 18, 2022
- Investors
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Employee Count
7
as on Apr 30, 2022
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Products & Services of Marmalade of London
Marmalade of London offers a comprehensive portfolio of products and services, including Ultrasonic Mist Diffuser, Glass Candles, Votive Candles, Hand and Body Wash, and Room Sprays. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Device for diffusing scents to enhance home atmosphere.
Scented candles made from soy wax for room fragrance.
Small candles providing ambient scents in homes.
Refillable wash for daily hygiene with natural fragrances.
Sprays to quickly freshen and scent indoor spaces.
Funding Insights of Marmalade of London
Marmalade of London has successfully raised a total of $18.51M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $18.12 million completed in August 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series A — $18.1M
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First Round
First Round
(30 Jan 2016)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2022 | Amount | Series A - Marmalade of London | Valuation |
investors |
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| Mar, 2019 | Amount | Series A - Marmalade of London | Valuation |
investors |
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| Apr, 2017 | Amount | Series A - Marmalade of London | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Marmalade of London
Marmalade of London has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include HSBC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Universal banking and financial advisory services are provided globally.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Marmalade of London
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Marmalade of London
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Marmalade Of London Comparisons
Competitors of Marmalade of London
Marmalade of London operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Candle Shack, My Fabulosa, Fragrance Group London, Arrow County Supplies and Ormonde Jayne, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Candle making materials, tools, equipment, and services are supplied.
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| domain | founded_year | HQ Location |
Multi-category home cleaning solutions are provided via an online platform.
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| domain | founded_year | HQ Location |
Luxury home fragrances, candles, and room diffusers are offered.
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| domain | founded_year | HQ Location |
Provider of professional cleaning supplies and janitorial products
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand offering premium scented candles.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Marmalade of London
When was Marmalade of London founded?
Marmalade of London was founded in 2011 and raised its 1st funding round 5 years after it was founded.
Where is Marmalade of London located?
Marmalade of London is headquartered in Cheltenham, United Kingdom. It is registered at Cheltenham, Gloucestershire, United Kingdom.
Is Marmalade of London a funded company?
Marmalade of London is a funded company, having raised a total of $18.51M across 4 funding rounds to date. The company's 1st funding round was a Series A of $251.4K, raised on Jan 30, 2016.
How many employees does Marmalade of London have?
As of Apr 30, 2022, the latest employee count at Marmalade of London is 7.
What does Marmalade of London do?
Founded in 2011 and based in Cheltenham, United Kingdom, the company operates as an internet-first brand in the home care sector. A range of products is provided, including candles in fragrances such as rose and white cedar, handwash, diffusers, and body lotions. These items are made with soy wax, cotton wicks, and essential oils, covering multi-category needs for personal and home use.
Who are the top competitors of Marmalade of London?
Marmalade of London's top competitors include My Fabulosa, Candle Shack and Arrow County Supplies.
What products or services does Marmalade of London offer?
Marmalade of London offers Ultrasonic Mist Diffuser, Glass Candles, Votive Candles, Hand and Body Wash, and Room Sprays.
Who are Marmalade of London's investors?
Marmalade of London has 1 investor. Key investors include HSBC.
What is Marmalade of London's valuation?
The valuation of Marmalade of London is $8.36M as of Mar 2019.
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