About Mars United
Mars United is a company based in Auckland (New Zealand) founded in 2007 was acquired by The Mars Agency in February 2024. It operates as a SaaS (Software-as-a-Service), and Professional Services. Mars United offers products and services including Marilyn, Strategy & Analytics, Retail Media & eCommerce, Content & Experiences, and Retail Consultancy.
- Headquarter Auckland, New Zealand
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Mars Advertising, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
The Mars Agency
(Feb 08, 2024)
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Products & Services of Mars United
Mars United offers a comprehensive portfolio of products and services, including Marilyn, Strategy & Analytics, Retail Media & eCommerce, Content & Experiences, and Retail Consultancy. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A platform engineered for precise commerce marketing insights.
Services focused on strategic planning and data analysis.
Solutions provided for retail media and eCommerce optimization.
Creative content and experiential activations are developed here.
Consultancy services offered for retail and shopper experience.
Funding Insights of Mars United
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mars United
Mars United has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include The Mars Agency. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Marketing and advertising services are provided to clients worldwide.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mars United
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Mars United
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mars United Comparisons
Competitors of Mars United
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Mars United
When was Mars United founded?
Mars United was founded in 2007.
Where is Mars United located?
Mars United is headquartered in Auckland, New Zealand.
What does Mars United do?
Mars United is established as a global United Commerce company dedicated to fostering growth for brands and retailers by enhancing shopper engagement. Services are provided across various disciplines including strategy and analytics, content and experiences, retail consultancy, and digital commerce. The company operates in multiple regions such as New Zealand, Australia, the United Kingdom, and the Americas. Innovative solutions like Marilyn, a leading commerce marketing technology platform, are utilized to deliver precise data and actionable insights. Comprehensive activation services are also offered to elevate commerce marketing and shopper experiences, aiming for increased household penetration and conversion rates across diverse sectors.
What products or services does Mars United offer?
Mars United offers Marilyn, Strategy & Analytics, Retail Media & eCommerce, Content & Experiences, and Retail Consultancy.
Who are Mars United's investors?
Mars United has 1 investor. Key investors include The Mars Agency.