About Masan Consumer
Masan Consumer is a publicly listed company based in Ho Chi Minh City (Vietnam) founded in 1996. Consumer staples are manufactured and marketed by Masan Consumer. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model. Masan Consumer has raised $359 million across 2 funding rounds from investors including KKR. Masan Consumer has completed 2 acquisitions, including NET Detergent and Vinh Hao. Its chief executive, as recorded, is Nguyen Quang. Its website masanconsumer.com draws about 22 thousand monthly visits. Masan Consumer offers products and services including CHIN-SU, Nam Ngu, and Wake-Up 247. Its focus areas include Consumer Goods, Food and Beverage and Packaged Foods. Its legal entity is Công Ty Cổ Phần Hà ng Tiêu Dùng Masan. Its competitors include Masan Group, Saigon Food and URC Vietnam; 1 of its 3 listed competitors has raised funding.
Company details
Masan Consumer is involved in the production and distribution of food and beverage products, focusing on condiments, fish sauce, and energy drinks. The company operates within the consumer goods sector, targeting both domestic and international markets such as Vietnam, Japan, and Russia. Solutions are developed with a consumer-centric approach, supported by extensive RD capabilities and a wide distribution network. Sustainability initiatives are integrated, with a significant portion of energy sourced from renewables, alongside social responsibility programs aimed at community development.
- Headquarters Ho Chi Minh City, Vietnam
- Stage Public
- SectorsConsumer
- Phone•••• ••••
- Website masanconsumer.com
- Legal Name Masan Consumer Corp.
- Total Equity Funding$359M (USD)
in 2 rounds
- Latest Funding Round$200M (USD), Private Equity Round
Jan 2013
- Investors
- Investments & AcquisitionsNET Detergent
& 1 more
Products & Services of Masan Consumer
Masan Consumer offers a comprehensive portfolio of products and services, including CHIN-SU, Nam Ngu, and Wake-Up 247.
CHIN-SU condiments are used widely in Vietnamese cuisine.
Nam Ngu fish sauce is trusted by Vietnamese households.
Wake-Up 247 energy drink is popular among consumers.
Funding Insights of Masan Consumer
Masan Consumer has successfully raised a total of $359M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round of $200 million completed in January 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $359M
- Total Rounds 2
- Last Round Private Equity Round — $200M
- First Round $159M
(Jun 2011)
- Investors Count 1
All 2 funding rounds of Masan Consumer with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
1 investors in total: 1 institutional.
Investors in Masan Consumer
Masan Consumer has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include KKR.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States |
Investor details for Masan Consumer
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People of Masan Consumer
1 people are tracked at Masan Consumer (1 in leadership).
| Name | Role | Group |
|---|---|---|
Nguyen Quang | CEO | Leadership |
Complete people profiles for Masan Consumer
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IPO & Listings of Masan Consumer
Masan Consumer is a publicly listed company on the UPCOM with ticker symbol MCH in Vietnam, operating in the Consumer non-durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date25 Dec 2025
- Listed onHOSE: MCH
- Listed entityMasan Consumer Corp.
- Exchange sectorConsumer non-durables
- ISINVN000000MCH0
- Share price212,500.00 VND (-0.61% on the day) · 2025-12-17
- Market capitalisation225,923,605,540,400.00 VND
- Price to earnings26.0
- EPS (diluted, trailing year)8,175.72 VND
- Dividend yield5.61%
- Volume (last session)1,154,348
- Analyst consensusNeutral
Financials of Masan Consumer
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2024 | 30,900.00B VND | 7,800.00B VND | 8,200.00B VND |
| 2023 | 78,250.00B VND | 418.69B VND | 8,300.00B VND |
| 2022 | 26,980.00B VND | 5,450.00B VND | 6,520.00B VND |
| 2021 | 27,770.00B VND | 5,440.00B VND | 6,790.00B VND |
| 2020 | 23,340.00B VND | 4,520.00B VND | 5,730.00B VND |
Detailed financial statements for Masan Consumer
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Investments & Acquisitions by Masan Consumer
Masan Consumer has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include NET Detergent and Vinh Hao.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Household detergents and cleaning products are manufactured by NET Detergent. | netcovn.com.vn | Dong Nai, Vietnam | 1968 | Feb 2020 | •••• | |
B2B networking events and market research services are provided. | vinhhao.com.vn | Binh Thanh, Vietnam | 1928 | Feb 2013 | •••• |
Complete acquisition details for Masan Consumer
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Timeline of Masan Consumer
6 dated milestones of Masan Consumer across 29 years, from founding to its latest funding, stage changes and deals.
- Founded Masan Consumer is founded.
- Funding First funding round of $159.0M.
- Funding Latest funding round, Private Equity Round, of $200.0M.
- Acquisition Acquires Vinh Hao.
- Acquisition Acquires NET Detergent.
- IPO Lists on the stock exchange (IPO).
Competitors of Masan Consumer
Masan Consumer has 3 listed competitors in our database, 1 of them funded. They include Masan Group, Saigon Food and URC Vietnam.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| masangroup.com | 2004 | Ho Chi Minh, Vietnam | $50M | Manufacturer and distributor of food & beverages | ||
| sgfoods.com.vn | 2003 | Ho Chi Minh, Vietnam | Brand of frozen seafood and proceed foods | |||
| urc.com.vn | 2003 | Thuan An, Vietnam | A brand specializing in beverages, snacks, and candy products. |
Detailed competitors of Masan Consumer
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Web traffic of Masan Consumer
The website of Masan Consumer (masanconsumer.com) receives about 22.1K visits a month.
- Monthly visits22.1K
▼ 31.2% vs previous month
Websites whose visitors overlap most with Masan Consumer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
zcast.vn | zcast.vn | 100% | – | ||
sibafood.vn | sibafood.vn | 92% | #3,001,261 | – | |
tuongan.com.vn | tuongan.com.vn | 87% | #3,036,928 | – | |
fujimart.vn | fujimart.vn | 86% | #1,256,898 | – | |
shop.meatdeli.com.vn | shop.meatdeli.com.vn | 83% | #2,318,957 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 24 similar websites and full traffic analytics for Masan Consumer
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Related news about Masan Consumer
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Frequently Asked Questions about Masan Consumer
Masan Consumer was founded in 1996 and raised its 1st funding round 15 years after it was founded.
Masan Consumer is headquartered in Ho Chi Minh City, Vietnam.
Nguyen Quang is the CEO of Masan Consumer, as recorded in our data.
Masan Consumer is a funded company, having raised a total of $359M across 2 funding rounds to date. The company's 1st funding round was a Private Equity Round of $159M, raised on Jun 2011.
Masan Consumer is involved in the production and distribution of food and beverage products, focusing on condiments, fish sauce, and energy drinks. The company operates within the consumer goods sector, targeting both domestic and international markets such as Vietnam, Japan, and Russia. Solutions are developed with a consumer-centric approach, supported by extensive RD capabilities and a wide distribution network. Sustainability initiatives are integrated, with a significant portion of energy sourced from renewables, alongside social responsibility programs aimed at community development.
Masan Consumer's top competitors include Masan Group, Saigon Food and URC Vietnam.
Masan Consumer offers CHIN-SU, Nam Ngu, and Wake-Up 247.
Yes, Masan Consumer is publicly traded on UPCOM under the ticker symbol MCH.
Masan Consumer has made 2 acquisitions, including NET Detergent, and Vinh Hao.
Masan Consumer has 1 investor. Key investors include KKR.
Masan Consumer operates through Công Ty Cổ Phần Hà ng Tiêu Dùng Masan.