About Masan Consumer
Masan Consumer is a company based in Ho Chi Minh City (Vietnam) founded in 1996. It operates as a Direct-to-Consumer (D2C), and Reseller / Distribution. Masan Consumer has raised $359 million across 2 funding rounds from investors including KKR. Masan Consumer has completed 2 acquisitions, including NET Detergent and Vinh Hao. Masan Consumer offers products and services including CHIN-SU, Nam Ngu, and Wake-Up 247. Masan Consumer operates in a competitive market with competitors including Masan Group, Danone, Hain Celestial, RJ Corp and Pioneer Foods, among others.
- Headquarter Ho Chi Minh City, Vietnam
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Sectors
Consumer
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Phone
*********
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Website
*********
- Legal Name Công Ty Cổ Phần Hàng Tiêu Dùng Masan
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$359 M (USD)
in 2 rounds
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Latest Funding Round
$200 M (USD), Private Equity Round
Jan 09, 2013
- Investors
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Employee Count
Employee Count
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Investments & Acquisitions
NET Detergent
& 1 more
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Products & Services of Masan Consumer
Masan Consumer offers a comprehensive portfolio of products and services, including CHIN-SU, Nam Ngu, and Wake-Up 247. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
CHIN-SU condiments are used widely in Vietnamese cuisine.
Nam Ngu fish sauce is trusted by Vietnamese households.
Wake-Up 247 energy drink is popular among consumers.
Funding Insights of Masan Consumer
Masan Consumer has successfully raised a total of $359M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round round of $200 million completed in January 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Private Equity Round — $200.0M
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First Round
First Round
(01 Jun 2011)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2013 | Amount | Private Equity Round - Masan Consumer | Valuation |
investors |
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| Jun, 2011 | Amount | Private Equity Round - Masan Consumer | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Masan Consumer
Masan Consumer has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include KKR. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Multiple sectors are invested in by this private equity firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Masan Consumer
Masan Consumer has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include NET Detergent and Vinh Hao. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Household detergents and cleaning products are manufactured by NET Detergent.
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1968 | ||||
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B2B networking events and market research services are provided.
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1928 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Masan Consumer
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Masan Consumer Comparisons
Competitors of Masan Consumer
Masan Consumer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Masan Group, Danone, Hain Celestial, RJ Corp and Pioneer Foods, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Manufacturer and distributor of food & beverages
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| domain | founded_year | HQ Location |
Health-focused dairy and plant-based food products are offered.
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| domain | founded_year | HQ Location |
Hain Celestial is focused on better-for-you food and personal care products.
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| domain | founded_year | HQ Location |
Food and beverage products are branded, with diverse sectors engaged.
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| domain | founded_year | HQ Location |
Multicategory food and beverage company
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Masan Consumer
Frequently Asked Questions about Masan Consumer
When was Masan Consumer founded?
Masan Consumer was founded in 1996 and raised its 1st funding round 15 years after it was founded.
Where is Masan Consumer located?
Masan Consumer is headquartered in Ho Chi Minh City, Vietnam.
Who is the current CEO of Masan Consumer?
Nguyen Quang is the current CEO of Masan Consumer.
Is Masan Consumer a funded company?
Masan Consumer is a funded company, having raised a total of $359M across 2 funding rounds to date. The company's 1st funding round was a Private Equity Round of $159M, raised on Jun 01, 2011.
What does Masan Consumer do?
Masan Consumer is involved in the production and distribution of food and beverage products, focusing on condiments, fish sauce, and energy drinks. The company operates within the consumer goods sector, targeting both domestic and international markets such as Vietnam, Japan, and Russia. Solutions are developed with a consumer-centric approach, supported by extensive RD capabilities and a wide distribution network. Sustainability initiatives are integrated, with a significant portion of energy sourced from renewables, alongside social responsibility programs aimed at community development.
Who are the top competitors of Masan Consumer?
Masan Consumer's top competitors include Masan Group, RJ Corp and Danone.
What products or services does Masan Consumer offer?
Masan Consumer offers CHIN-SU, Nam Ngu, and Wake-Up 247.
How many acquisitions has Masan Consumer made?
Masan Consumer has made 2 acquisitions, including NET Detergent, and Vinh Hao.
Who are Masan Consumer's investors?
Masan Consumer has 1 investor. Key investors include KKR.