About Masan Consumer
Masan Consumer is a company based in Ho Chi Minh City (Vietnam) founded in 1996. It operates as a Direct-to-Consumer (D2C) and Reseller / Distribution. Masan Consumer has raised $359 million across 2 funding rounds from investors including KKR. Masan Consumer has completed 2 acquisitions, including NET Detergent and Vinh Hao. Masan Consumer offers products and services including CHIN-SU, Nam Ngu, and Wake-Up 247. Masan Consumer operates in a competitive market with competitors including Masan Group, Danone, Hain Celestial, RJ Corp and Pioneer Foods, among others.
- Headquarter Ho Chi Minh City, Vietnam
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Sectors
Consumer
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Phone
Locked
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Website
Locked
- Legal Name Công Ty Cổ Phần Hàng Tiêu Dùng Masan
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$359 M (USD)
in 2 rounds
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Latest Funding Round
$200 M (USD), Private Equity Round
Jan 09, 2013
- Investors
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Employee Count
Not available
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Investments & Acquisitions
NET Detergent
& 1 more
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Products & Services of Masan Consumer
Masan Consumer offers a comprehensive portfolio of products and services, including CHIN-SU, Nam Ngu, and Wake-Up 247.
CHIN-SU condiments are used widely in Vietnamese cuisine.
Nam Ngu fish sauce is trusted by Vietnamese households.
Wake-Up 247 energy drink is popular among consumers.
Funding Insights of Masan Consumer
Masan Consumer has successfully raised a total of $359M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round of $200 million completed in January 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Masan Consumer
Masan Consumer has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include KKR.
| Investor | Description | Founded Year | Domain | Location |
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Multiple sectors are invested in by this private equity firm.
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Investor details for Masan Consumer
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Investments & Acquisitions by Masan Consumer
Masan Consumer has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include NET Detergent and Vinh Hao.
Investment portfolio details for Masan Consumer
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- Portfolio identities
- Transaction dates
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Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Household detergents and cleaning products are manufactured by NET Detergent.
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B2B networking events and market research services are provided.
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Locked | Locked | 1928 | Locked |
Complete acquisition details for Masan Consumer
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
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Financial Statements - Masan Consumer
Detailed financials for Masan Consumer
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- Profit trends
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Masan Consumer Comparisons
Peer comparison for Masan Consumer
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Competitors of Masan Consumer
Masan Consumer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Masan Group, Danone, Hain Celestial, RJ Corp and Pioneer Foods, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| Locked | Locked | Locked |
Manufacturer and distributor of food & beverages
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Health-focused dairy and plant-based food products are offered.
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Hain Celestial is focused on better-for-you food and personal care products.
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| Locked | Locked | Locked |
Food and beverage products are branded, with diverse sectors engaged.
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Multicategory food and beverage company
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Detailed competitors of Masan Consumer
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Latest news on Masan Consumer
Complete news archive for Masan Consumer
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Frequently Asked Questions about Masan Consumer
Masan Consumer was founded in 1996 and raised its 1st funding round 15 years after it was founded.
Masan Consumer is headquartered in Ho Chi Minh City, Vietnam.
Nguyen Quang is the current CEO of Masan Consumer.
Masan Consumer is a funded company, having raised a total of $359M across 2 funding rounds to date.
Masan Consumer is involved in the production and distribution of food and beverage products, focusing on condiments, fish sauce, and energy drinks. The company operates within the consumer goods sector, targeting both domestic and international markets such as Vietnam, Japan, and Russia. Solutions are developed with a consumer-centric approach, supported by extensive RD capabilities and a wide distribution network. Sustainability initiatives are integrated, with a significant portion of energy sourced from renewables, alongside social responsibility programs aimed at community development.
Masan Consumer's top competitors include Masan Group, RJ Corp and Danone.
Masan Consumer offers CHIN-SU, Nam Ngu, and Wake-Up 247.
Masan Consumer has made 2 acquisitions, including NET Detergent, and Vinh Hao.
Masan Consumer has 1 investor. Key investors include KKR.