About Masterplan
Masterplan is a Technology company based in Bochum (Germany) founded in 2017 by Kate Scisel, Daniel Schutt, and Stefan Peukert, and was acquired by Amadeus FiRe in November 2025. A learning engagement platform for corporate upskilling is provided. It operates on a SaaS (Software-as-a-Service) and Subscription Services model. Masterplan has raised $22.37 million across 4 funding rounds from investors including NRW.Bank, Amadeus FiRe and RAC. Its chief executive, as recorded, is Stefan Peukert. Its website masterplan.com draws about 44 thousand monthly visits. Masterplan offers products and services including Masterplan Platform, Masterplan Courses, and PACE – AI Coaching. Its focus areas include EdTech and Corporate Learning Solutions. Its legal entity is Masterplan com GmbH.
Company details
A learning engagement platform for corporate training and upskilling is offered by Masterplan. Solutions for digital transformation, leadership development, and mandatory trainings are included. The platform serves various sectors with over 11,000 learning elements and AI coaching tools. Integration with existing learning management systems is supported, enhancing corporate learning environments. Personalized learning paths and high-quality video content are provided to engage employees effectively.
- Headquarters Bochum, Germany
- Founders Kate Scisel, Daniel Schutt, Stefan Peukert
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Business Services
- Website masterplan.com
- Social LinkedIn Instagram YouTube
- Acquired by Amadeus FiRe (Nov 2025)
- Legal Name Masterplan Com Gmbh
- Total Equity Funding$22.37M (USD)
in 4 rounds
- InvestorsNRW.Bank
& 11 more
- Acquired byAmadeus FiRe
(Nov 2025)
Products & Services of Masterplan
Masterplan offers a comprehensive portfolio of products and services, including Masterplan Platform, Masterplan Courses, and PACE – AI Coaching.
A platform for corporate learning and upskilling programs.
Over 11,000 learning elements and video courses offered.
AI tool for applying learning into practical skills.
Apps and channels of Masterplan
Masterplan publishes 2 mobile apps with over 10K+ downloads; its YouTube channel Masterplan.com has 1.55K subscribers and 30 videos.
Videos from Masterplan
The most watched videos on Masterplan's YouTube channel, Masterplan.com (1.55K subscribers). Click a video to play it here.
More on Masterplan.com.
Funding Insights of Masterplan
Masterplan has successfully raised a total of $22.37M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $22.37M
- Total Rounds 4
- First Round $6.86M
(Sep 2018)
- Investors Count 11
All 4 funding rounds of Masterplan with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2023 | Series B | – | Riverside Acceleration Capital | – | |
| Jun 2021 | $15.51M | Series B | – | – | – |
| Aug 2020 | Series A | – | NRW.Bank, RAG Stiftung | – | |
| Sep 2018 | $6.86M | Series A | – | Tengelmann Ventures |
12 investors in total: 8 institutional and 4 angel.
Investors in Masterplan
Masterplan has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include NRW.Bank, Amadeus FiRe and RAC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth capital and acceleration support are provided for B2B software companies. | riverside.ac | New York, United States | ||
Venture capital funding is provided to early-stage startups by Gründerfonds Ruhr. | 2017 | gruenderfonds-ruhr.com | Essen, Germany | |
Early-stage venture capital investments are made in European startups. | dvhventures.de | Köln, Germany | ||
Tech focused pre seed & seed stage micro VC firm investing in the US & Germany | monkfish-equity.com | Leipzig, Germany | ||
Venture capital firm focused on tech sectors | tengelmann-ventures.com | Munich, Germany | ||
Loans, advice, seminars, and networks are provided for financial support. | 2001 | nrwbank.de | Dusseldorf, Germany | |
Finances coal mining aftermath and promotes education, science, culture initiatives. | 2007 | rag-stiftung.de | Essen, Germany | |
GT Gunter Thielen | unknown_786ddc2ce1184231a | |||
TB Thomas Bachem | German entrepreneur, angel investor, and founder of CODE University in Berlin. | unknown_2725b49434054e4b9 | ||
FE Feliks Eyser | Angel investor and entrepreneur, co-founder of Scalefast, focused on tech startups. | unknown_95990a24b2ed49b09 |
Investor details for Masterplan
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Masterplan
39 people are tracked at Masterplan (11 in leadership, 28 in team).
| Name | Role | Group |
|---|---|---|
Kate Scisel | Co-Founder & CIO | Leadership |
Daniel Schutt | Co-Founder | Leadership |
Stefan Peukert | Co-Founder & CEO | Leadership |
Daniel Mendalka | CTO & Co-founder | Leadership |
Benjamin Heimes | Head Of Commercial Success | Leadership |
Tatjana Rein | Head of Finance | Leadership |
Talip Yenal, CAIA | Managing Director | Leadership |
Lena Kuschke | Head of Content & Marketing | Leadership |
Nick Pfisterer | Chief Of Staff | Leadership |
Florian Huber | Head of Design | Leadership |
Kiara K. | Business Partner | Leadership |
Iva Agova | Unknown Role | Team |
Thorsten Reuter | Investor | Team |
Matthias Kumer | Media Lead | Team |
Wojciech Szymecki | Backend Developer | Team |
Paul-André Rey | Senior Manager Salesforce CRM | Team |
Marcel Sonntag | Senior Customer Success Manager | Team |
Pascal Hoheisel | Team Lead Customer Development | Team |
Szymon Marcinkowski | Lead Backend Engineer | Team |
Katharina Klapheck | Customer Implementation Specialist | Team |
19 more people are available in the full profile.
Complete people profiles for Masterplan
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Masterplan
4 dated milestones of Masterplan across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Masterplan is founded.
- Funding First funding round of $6.9M.
- Funding Latest funding round, Series B,.
- Exit Acquired by Amadeus FiRe.
Web traffic of Masterplan
The website of Masterplan (masterplan.com) receives about 44.3K visits a month and ranks #532,527 among all websites worldwide, #4,189 in Business Services.
- Monthly visits44.3K
▲ 1.7% vs previous month
- Unique visitors16.8K
per month
- Global rank#532,527
among all websites
- Category rank#4,189
Business and Consumer Services · Business Services
- Bounce rate41%
- Pages per visit4.8
- Average visit1 min 39 sec
- DevicesDesktop 51% · Mobile 49%
Websites whose visitors overlap most with Masterplan. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
reallygoodinnovation.com | reallygoodinnovation.com | 100% | #2,337,801 | – | |
coaching-magazin.de | coaching-magazin.de | 90% | #2,051,874 | – | |
personalmba.com | personalmba.com | 86% | #410,141 | – | |
businessplan.financial-projections.com | businessplan.financial-projections.com | 84% | – | ||
timberry.bplans.com | timberry.bplans.com | 84% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Masterplan
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Masterplan
Complete news archive for Masterplan
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Frequently Asked Questions about Masterplan
Masterplan was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Masterplan is headquartered in Bochum, Germany. It is registered at Bochum, North Rhine-westphalia, Germany.
Stefan Peukert is the CEO of Masterplan, as recorded in our data. They have also founded this company.
Masterplan is a funded company, having raised a total of $22.37M across 4 funding rounds to date. The company's 1st funding round was a Series A of $6.86M, raised on Sep 2018.
A learning engagement platform for corporate training and upskilling is offered by Masterplan. Solutions for digital transformation, leadership development, and mandatory trainings are included. The platform serves various sectors with over 11,000 learning elements and AI coaching tools. Integration with existing learning management systems is supported, enhancing corporate learning environments. Personalized learning paths and high-quality video content are provided to engage employees effectively.
Masterplan offers Masterplan Platform, Masterplan Courses, and PACE – AI Coaching.
Masterplan has 12 investors. Key investors include NRW.Bank, Amadeus FiRe, RAC, RAG Stiftung, and Gründerfonds Ruhr.
Masterplan operates through Masterplan Com Gmbh.
Yes. Masterplan was acquired by Amadeus FiRe in November 2025.
Yes. Masterplan publishes Masterplan and 1 more app, with over 10,000 downloads.