About Matchaful
Matchaful is a Consumer company based in Portland (United States) founded in 2016 by Hannah Habes. Organic matcha products are offered online by Matchaful. Matchaful has raised $120 thousand across 2 funding rounds from investors including Techstars and Right Side Capital Management. Its website matchaful.com draws about 68 thousand monthly visits. Matchaful offers products and services including Ceremonial Matcha, Houjicha, Matcha Granola, Matcha Chocolate, and Gift Sets. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Coffees & Teas.
Company details
Matchaful was established in 2016 in Portland, United States, as an internet-first brand focused on organic matcha tea. Various grades such as Emerald, Hikari Single Origin, Organic Jade, and Kuni are provided, along with accessories including sifters, frothers, whisk holders, and bamboo whisks. Guidance on matcha preparation is also made available through the platform. Operations center on direct-to-consumer sales in the beverage sector.
- Headquarters Portland, United States
- Founders Hannah Habes
- SectorsConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Website matchaful.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$120K (USD)
in 2 rounds
- Latest Funding Round$120K (USD), Seed
Jul 2017
- InvestorsTechstars
& 1 more
Products & Services of Matchaful
Matchaful offers a comprehensive portfolio of products and services, including Ceremonial Matcha, Houjicha, Matcha Granola, Matcha Chocolate, and Gift Sets.
Premium Japanese matcha for health and daily rituals.
Roasted green tea with coffee-like notes.
Grain-free snack with matcha for nutrition.
Housemade chocolate infused with matcha.
Curated sets of matcha tools and products.
Funding Insights of Matchaful
Matchaful has successfully raised a total of $120K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $120 thousand completed in July 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $120,000
- Total Rounds 2
- Last Round Seed — $120,000
- Investors Count 2
All 2 funding rounds of Matchaful with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2017 | $120,000 | Seed | – | – | |
| Jun 2017 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Matchaful
Matchaful has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Techstars and Right Side Capital Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Pre-seed stage Micro VC firm investing in the US and Canada | rightsidecapital.com | San Francisco, United States |
Investor details for Matchaful
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Matchaful
5 people are tracked at Matchaful (5 in leadership).
| Name | Role | Group |
|---|---|---|
Hannah Habes | Founder & CMO | Leadership |
Liza Leonard | Head Chef and Recipe Developer | Leadership |
Gabrielle Reisner | Chief Of Staff | Leadership |
Shiloh Miller | Head Of Sales | Leadership |
Danielle Brizel | Director Of Brand Marketing & Partnerships | Leadership |
Complete people profiles for Matchaful
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Matchaful
3 dated milestones of Matchaful across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Matchaful is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $120K.
Web traffic of Matchaful
The website of Matchaful (matchaful.com) receives about 67.7K visits a month and ranks #671,876 among all websites worldwide, #4,200 in Groceries.
- Monthly visits67.7K
▲ 53.3% vs previous month
- Unique visitors20.8K
per month
- Global rank#671,876
among all websites
- Category rank#4,200
Food and Drink · Groceries
- Bounce rate40%
- Pages per visit2.3
- Average visit1 min 01 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with Matchaful. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ippodotea.com | ippodotea.com | 100% | #125,045 | – | |
| kettl.co | 99% | 76.4K | #308,426 | View details | |
matchaoutlet.com | matchaoutlet.com | 91% | #2,654,994 | – | |
tezumi.com | tezumi.com | 89% | #266,762 | – | |
nioteas.com | nioteas.com | 88% | #439,830 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Matchaful
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Matchaful (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Matchaful
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Frequently Asked Questions about Matchaful
Matchaful was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Matchaful is headquartered in Portland, United States. It is registered at Portland, Oregon, United States.
Matchaful is a funded company, having raised a total of $120K across 2 funding rounds to date.
Matchaful was established in 2016 in Portland, United States, as an internet-first brand focused on organic matcha tea. Various grades such as Emerald, Hikari Single Origin, Organic Jade, and Kuni are provided, along with accessories including sifters, frothers, whisk holders, and bamboo whisks. Guidance on matcha preparation is also made available through the platform. Operations center on direct-to-consumer sales in the beverage sector.
Matchaful offers Ceremonial Matcha, Houjicha, Matcha Granola, Matcha Chocolate, and Gift Sets.
Matchaful has 2 investors. Key investors include Techstars, and Right Side Capital Management.