Matsmart

Stockholm, Sweden Founded: 2012 • Age: 14 yrs
Surplus grocery products are retailed online at discounted prices.
Annual revenue - Latest available
Total funding $70.7M 4 rounds
Employees - Tracked headcount
Investors 8 Known backers
Products 3 Services tracked
Competitors 2 Brand Intelligence

About Matsmart

Matsmart is a company based in Stockholm (Sweden) founded in 2012 by Karl Andersson. Matsmart has raised $70.65 million across 4 funding rounds from investors including Circularity Capital, SevenVentures and LeadX Capital. Matsmart offers products and services including Online Grocery Platform, Discounted Snacks Service, and Sustainable Product Deals. Matsmart operates in a competitive market with competitors including Motatos, among others.

  • Headquarter Stockholm, Sweden
  • Founders Karl Andersson
  • Sectors
    Retail
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Matsmart In Scandinavia Ab
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $70.65 M (USD)

    in 4 rounds

  • Latest Funding Round
    $43.65 M (USD), Series C

    Nov 20, 2023

  • Investors
  • Employee Count
    Not available
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Products & Services of Matsmart

Matsmart offers a comprehensive portfolio of products and services, including Online Grocery Platform, Discounted Snacks Service, and Sustainable Product Deals.

Product name locked
Category locked
Primary

Platform for purchasing discounted food and household items online

Product name locked
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Service offering deals on snacks and drinks at reduced prices

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Deals on eco and vegan products to reduce waste

People of Matsmart

Headcount 50-200
Employee Profiles 45
Employee Profiles
People
Elin Edgar
E-Commerce Merchandiser
People
Alexander Holzknecht
(Group) Chief Commercial Officer
People
Peter Beckius
CEO
People
Jannik T.
Head of Logistics Germany

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Funding Insights of Matsmart

Matsmart has successfully raised a total of $70.65M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $43.65 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Matsmart

Matsmart has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Circularity Capital, SevenVentures and LeadX Capital.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity investments are directed toward small and medium-sized businesses.
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Media investments are supported by a venture capital-backed accelerator.
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Private equity investments in mergers and acquisitions are managed.
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Investor details for Matsmart

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

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Investments & Acquisitions by Matsmart

Investments
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Investment portfolio details for Matsmart

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Matsmart

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Detailed financials for Matsmart

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  • Profit trends
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Matsmart Comparisons

Matsmart Primary company
Description
Surplus grocery products are retailed online at discounted p...
Location
Stockholm, Sweden
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Matsmart

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Matsmart

Matsmart operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Motatos, among others.

Company Name Domain Founded year HQ Location Description
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Multi-category products are offered via an online marketplace.
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Detailed competitors of Matsmart

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
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  • Competitive positioning

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Latest news on Matsmart

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Complete news archive for Matsmart

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  • Source and publication date
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Frequently Asked Questions about Matsmart

Matsmart was founded in 2012 and raised its 1st funding round 3 years after it was founded.

Matsmart is headquartered in Stockholm, Sweden.

Matsmart is a funded company, having raised a total of $70.65M across 4 funding rounds to date.

Matsmart was founded in 2012 in Stockholm, Sweden, as an online retailer focused on surplus groceries. Overstocked items, near-expiry products, and those with misprints or mislabels are sold at reduced prices to address food wastage. Personal care items, kitchen supplies, cleaning products, pet goods, and medicines are also distributed via the platform.

Matsmart's top competitors include Motatos.

Matsmart offers Online Grocery Platform, Discounted Snacks Service, and Sustainable Product Deals.

Matsmart has 8 investors. Key investors include Circularity Capital, SevenVentures, LeadX Capital, Northzone, and Edastra Venture Capital.

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