About Matsmart
Matsmart is a Retail company based in Stockholm (Sweden) founded in 2012 by Karl Andersson. Surplus grocery products are retailed online at discounted prices. Matsmart has raised $70.65 million across 4 funding rounds from investors including Circularity Capital, SevenVentures and LeadX Capital. Its website matsmart.se draws about 1.5 million monthly visits. Matsmart offers products and services including Online Grocery Platform, Discounted Snacks Service, and Sustainable Product Deals. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Surplus Products. Its legal entity is Matsmart in Scandinavia AB.
Company details
Matsmart was founded in 2012 in Stockholm, Sweden, as an online retailer focused on surplus groceries. Overstocked items, near-expiry products, and those with misprints or mislabels are sold at reduced prices to address food wastage. Personal care items, kitchen supplies, cleaning products, pet goods, and medicines are also distributed via the platform.
- Headquarters Stockholm, Sweden
- Founders Karl Andersson
- SectorsRetail
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website matsmart.se
- Social LinkedIn X Facebook Instagram
- Legal Name Matsmart In Scandinavia Ab
- Total Equity Funding$70.65M (USD)
in 4 rounds
- Latest Funding Round$43.65M (USD), Series C
Nov 2023
- InvestorsCircularity Capital
& 7 more
Products & Services of Matsmart
Matsmart offers a comprehensive portfolio of products and services, including Online Grocery Platform, Discounted Snacks Service, and Sustainable Product Deals.
Platform for purchasing discounted food and household items online
Service offering deals on snacks and drinks at reduced prices
Deals on eco and vegan products to reduce waste
Apps and channels of Matsmart
Matsmart publishes 2 mobile apps with over 50K+ downloads.
Funding Insights of Matsmart
Matsmart has successfully raised a total of $70.65M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $43.65 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $70.65M
- Total Rounds 4
- Last Round Series C — $43.65M
- First Round $3.52M
(Dec 2015)
- Investors Count 8
All 4 funding rounds of Matsmart with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2023 | $43.65M | Series C | – | Circularity Capital | |
| Jun 2019 | $20.37M | Series B | – | LeadX Capital | – |
| Jan 2018 | $3.11M | Series B | – | IKEA | |
| Dec 2015 | $3.52M | Series A | – | – |
8 investors in total: 8 institutional.
Investors in Matsmart
Matsmart has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Circularity Capital, SevenVentures and LeadX Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward small and medium-sized businesses. | circularitycapital.com | Edinburgh, United Kingdom | ||
Media investments are supported by a venture capital-backed accelerator. | sevencommerceandventures.com | Unterfohring, Germany | ||
Private equity investments in mergers and acquisitions are managed. | leadxcapital.com | Munich, Germany | ||
Early-stage startups are funded by Northzone venture capital. | northzone.com | London, United Kingdom | ||
Tech focused early stage VC firm investing in Sweden | edastra.com | Stockholm, Sweden | ||
| gpbullhound.com | ||||
| inboxcap.com | ||||
| ikea.com |
Investor details for Matsmart
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Matsmart
46 people are tracked at Matsmart (20 in leadership, 26 in team).
| Name | Role | Group |
|---|---|---|
Karl Andersson | Co-Founder | Leadership |
Alexander Holzknecht | (Group) Chief Commercial Officer | Leadership |
Peter Beckius | CEO | Leadership |
Jannik T. | Head of Logistics Germany | Leadership |
Nora Cromell | Head of Inbound Coordinator | Leadership |
Karin Larson | Head of Customer Engagement | Leadership |
Josefin Fridstrand | Nordic Director | Leadership |
Fredrik Glimskär | Creative director | Leadership |
Sofia Syrén | Global Chief Marketing Officer | Leadership |
Caroline Chalmers | Head of Creative | Leadership |
Hannes Bolin Olsson | Head of Nordic Marketing | Leadership |
Andreas Kardell | CTO | Leadership |
Conrad Edgren | Global Chief Logistics Officer | Leadership |
Hanna Thofelt Lindström | Head Of Communications and Impact | Leadership |
Ida Strandberg | Head Of Digital Marketing | Leadership |
Johannes Kayser | Interim Chief Financial Officer | Leadership |
Khaled Sleiman | Head of Buying / Germany | Leadership |
Maike Grave | Head Of Marketing | Leadership |
Martin Hill | Chief Product Officer | Leadership |
Thérèse Brandt | Global CFO | Leadership |
26 more people are available in the full profile.
Complete people profiles for Matsmart
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Matsmart
3 dated milestones of Matsmart across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Matsmart is founded.
- Funding First funding round of $3.5M.
- Funding Latest funding round, Series C, of $43.6M.
Web traffic of Matsmart
The website of Matsmart (matsmart.se) receives about 1.5M visits a month and ranks #33,550 among all websites worldwide, #939 in Groceries.
- Monthly visits1.5M
▲ 19.8% vs previous month
- Unique visitors407.3K
per month
- Global rank#33,550
among all websites
- Category rank#939
Food and Drink · Groceries
- Bounce rate45%
- Pages per visit5.9
- Average visit5 min 10 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Matsmart. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| coop.se | 100% | 5.3M | #9,948 | View details | |
hemkop.se | hemkop.se | 95% | #22,127 | – | |
| mathem.se | 84% | 1.8M | #34,268 | View details | |
| delitea.se | 84% | 434K | #72,139 | View details | |
| willys.se | 79% | #11,298 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Matsmart
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- 40 similar websites
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Frequently Asked Questions about Matsmart
Matsmart was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Matsmart is headquartered in Stockholm, Sweden.
Matsmart is a funded company, having raised a total of $70.65M across 4 funding rounds to date. The company's 1st funding round was a Series A of $3.52M, raised on Dec 2015.
Matsmart was founded in 2012 in Stockholm, Sweden, as an online retailer focused on surplus groceries. Overstocked items, near-expiry products, and those with misprints or mislabels are sold at reduced prices to address food wastage. Personal care items, kitchen supplies, cleaning products, pet goods, and medicines are also distributed via the platform.
Matsmart offers Online Grocery Platform, Discounted Snacks Service, and Sustainable Product Deals.
Matsmart has 8 investors. Key investors include Circularity Capital, SevenVentures, LeadX Capital, Northzone, and Edastra Venture Capital.
Matsmart operates through Matsmart In Scandinavia Ab.
Yes. Matsmart publishes Matsmart and 1 more app, with over 50,000 downloads.
The website of Matsmart receives about 1.5 million visits a month and ranks #33,550 among all websites worldwide.