About Matsmart
Matsmart is a company based in Stockholm (Sweden) founded in 2012 by Karl Andersson.. Matsmart has raised $67.54 million across 3 funding rounds from investors including Circularity Capital, SevenVentures and LeadX Capital. Matsmart offers products and services including Online Grocery Platform, Discounted Snacks Service, and Sustainable Product Deals. Matsmart operates in a competitive market with competitors including Motatos, among others.
- Headquarter Stockholm, Sweden
- Founders Karl Andersson
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Matsmart In Scandinavia Ab
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$67.54 M (USD)
in 3 rounds
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Latest Funding Round
$43.65 M (USD), Series C
Nov 20, 2023
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Investors
Circularity Capital
& 4 more
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Employee Count
Employee Count
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Products & Services of Matsmart
Matsmart offers a comprehensive portfolio of products and services, including Online Grocery Platform, Discounted Snacks Service, and Sustainable Product Deals. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for purchasing discounted food and household items online
Service offering deals on snacks and drinks at reduced prices
Deals on eco and vegan products to reduce waste
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Funding Insights of Matsmart
Matsmart has successfully raised a total of $67.54M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $43.65 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series C — $43.6M
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First Round
First Round
(15 Dec 2015)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2023 | Amount | Series C - Matsmart | Valuation | Circularity Capital | |
| Jun, 2019 | Amount | Series B - Matsmart | Valuation | LeadX Capital |
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| Dec, 2015 | Amount | Series A - Matsmart | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Matsmart
Matsmart has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Circularity Capital, SevenVentures and LeadX Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity investments are directed toward small and medium-sized businesses.
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Founded Year | Domain | Location | |
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Media investments are supported by a venture capital-backed accelerator.
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Founded Year | Domain | Location | |
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Private equity investments in mergers and acquisitions are managed.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Matsmart
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Matsmart
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Matsmart Comparisons
Competitors of Matsmart
Matsmart operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Motatos, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category products are offered via an online marketplace.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Matsmart
Frequently Asked Questions about Matsmart
When was Matsmart founded?
Matsmart was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Where is Matsmart located?
Matsmart is headquartered in Stockholm, Sweden.
Is Matsmart a funded company?
Matsmart is a funded company, having raised a total of $67.54M across 3 funding rounds to date. The company's 1st funding round was a Series A of $3.52M, raised on Dec 15, 2015.
What does Matsmart do?
Matsmart was founded in 2012 in Stockholm, Sweden, as an online retailer focused on surplus groceries. Overstocked items, near-expiry products, and those with misprints or mislabels are sold at reduced prices to address food wastage. Personal care items, kitchen supplies, cleaning products, pet goods, and medicines are also distributed via the platform.
Who are the top competitors of Matsmart?
Matsmart's top competitors include Motatos.
What products or services does Matsmart offer?
Matsmart offers Online Grocery Platform, Discounted Snacks Service, and Sustainable Product Deals.
Who are Matsmart's investors?
Matsmart has 5 investors. Key investors include Circularity Capital, SevenVentures, LeadX Capital, Northzone, and Edastra Venture Capital.