About Maurten
Maurten is a company based in Goteborg (Sweden) founded in 2015 by Olof Skold. It operates as a Direct-to-Consumer (D2C) and Reseller / Distribution. Maurten has raised $21.76 million across 1 funding round from investors including IRIS Ventures. Maurten offers products and services including Drink Mix 160, Solid 160, Gel 160, and Bicarb System. Maurten operates in a competitive market with competitors including Raging Pig, KIANO, Macacos, AVCDO and KLEEN Sports Nutrition, among others.
- Total Equity Funding$21.76M (USD)
in 1 rounds
- Latest Funding Round$21.76M (USD), Series B
Jul 2024
- Investors
Products & Services of Maurten
Maurten offers a comprehensive portfolio of products and services, including Drink Mix 160, Solid 160, Gel 160, and Bicarb System.
Carbohydrate fuel for endurance sports using Hydrogel Technology.
Oat and rice-based bar providing 40g carbohydrates.
Rapid energy gel for endurance with carbohydrate content.
Performance-enhancing system designed for endurance sports fueling.
Apps and channels of Maurten
its YouTube channel Maurten Official has 3.52K subscribers and 30 videos.
Videos from Maurten
The most watched videos on Maurten's YouTube channel, Maurten Official (3.52K subscribers). Click a video to play it here.
More on Maurten Official.
Funding Insights of Maurten
Maurten has successfully raised a total of $21.76M through 1 strategic funding round. The most recent funding activity was a Series B round of $21.76 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $21.76M
- Total Rounds 1
- Last Round Series B — $21.76M
- First Round $21.76M
(Jul 2024)
- Investors Count 1
All 1 funding rounds of Maurten with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2024 | $21.76M | Series B | – | IRIS VENTURES | – |
1 investors in total: 1 institutional.
Investors in Maurten
Maurten has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include IRIS Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A growth equity firm focused on visionary brands is operated. | – | weareiris.com | - |
Investor details for Maurten
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Maurten
54 people are tracked at Maurten (25 in leadership, 29 in team).
| Name | Role | Group |
|---|---|---|
Olof Skold | Co-Founder & CEO | Leadership |
Joshua Rowe | Head Of Sports Tech | Leadership |
Ariën Verkade | Head of Sports Marketing at Maurten | Leadership |
Dennis Lind | Head Of Marketing Design | Leadership |
Robbie Lawless | Head Of Marketing Communications | Leadership |
Thilo Plottke | Global Head Of Marketing Operations | Leadership |
Fanni Vuorinen | Head Of Global Accounting | Leadership |
Olof Sköld | CEO | Leadership |
Malte Stern | Chief Revenue Officer | Leadership |
Lucas Nacken | Head of E-Commerce | Leadership |
Chris Hopwood | North American Head of Sales | Leadership |
Juan Repetto | Chief Marketing Officer | Leadership |
Sarah Segerberg | Head of Procurement & Production | Leadership |
Viktor Brittsjö | Creative Director | Leadership |
Johan Fredriksson | Art Director & Designer | Leadership |
Herman Reuterswärd | Head of Brand&Communications | Leadership |
Robert Jensen | Chief Financial Officer | Leadership |
Anna Peny Friberg | Head of Quality Assurance | Leadership |
Arne Jessen | Global Head of Sports Marketing | Leadership |
Tobias Christensson | Head of Nutrition | Leadership |
34 more people are available in the full profile.
Complete people profiles for Maurten
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Maurten
2 dated milestones of Maurten across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Maurten is founded.
- Funding First funding round of $21.8M.
Competitors of Maurten
Maurten operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Raging Pig, KIANO, Macacos, AVCDO and KLEEN Sports Nutrition, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ragingpig.co | 2019 | Malmo, Sweden | – | – | Vegan products are distributed via an internet-first brand. | |
| kianolife.com | 2020 | Stockholm, Sweden | – | – | Multi-category nutritional powders are offered via internet-first brand. | |
| macacos.se | 2013 | Stockholm, Sweden | – | – | Organic nutritional food brand | |
| ittakesmorethanprotein.com | 2019 | Helsingborg, Sweden | – | – | A brand specializing in health-care nutrition products. | |
| kleensports.com | 2012 | Are, Sweden | – | – | Provides health-focused beverages and nutrition supplements for consumers. | |
| nutriswede.se | 2015 | Halmstad, Sweden | – | – | A brand specializing in superfood powder products. | |
| vitalynx.com | 2005 | Stockholm, Sweden | – | – | Offers a brand of high-quality protein powder for health-conscious consumers. |
Detailed competitors of Maurten
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Maurten
The website of Maurten (maurten.com) receives about 227.3K visits a month and ranks #221,107 among all websites worldwide, #7,236 in Running.
- Monthly visits227.3K
▲ 19% vs previous month
- Unique visitors74.9K
per month
- Global rank#221,107
among all websites
- Category rank#7,236
Sports · Running
- Bounce rate42%
- Pages per visit2.6
- Average visit1 min 02 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Maurten. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
blacktoerunning.com | blacktoerunning.com | 100% | – | #363,644 | – |
| honeystinger.com | 97% | 48.6K | #579,986 | View details | |
xmiles.co.uk | xmiles.co.uk | 93% | – | #389,021 | – |
boutiqueendurance.ca | boutiqueendurance.ca | 92% | – | #588,234 | – |
guenergy.com | guenergy.com | 92% | – | #430,636 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Maurten
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Maurten
Complete news archive for Maurten
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Maurten
10 companies that operate in the same segment as Maurten (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about Maurten
Maurten was founded in 2015 and raised its 1st funding round 9 years after it was founded.
Maurten is headquartered in Goteborg, Sweden. It is registered at Goteborg, Vastra Gotaland, Sweden.
Olof Skold is the current CEO of Maurten. They have also founded this company.
Maurten is a funded company, having raised a total of $21.76M across 1 funding round to date. The company's 1st funding round was a Series B of $21.76M, raised on Jul 2024.
Maurten is engaged in the development and distribution of sports nutrition products tailored for endurance athletes. The company offers a range of carbohydrate fuels, including drink mixes, gels, and solid bars, utilizing Hydrogel Technology to enhance performance. Products are distributed through direct-to-consumer channels and official resellers worldwide, catering to runners, cyclists, and triathletes. Partnerships with major endurance events like marathons and triathlons are maintained to support the brands presence in the sports community.
Maurten's top competitors include KIANO, Raging Pig and Macacos.
Maurten offers Drink Mix 160, Solid 160, Gel 160, and Bicarb System.
Maurten has 1 investor. Key investors include IRIS Ventures.
Maurten operates through Maurten Ab.
The website of Maurten receives about 227 thousand visits a month and ranks #221,107 among all websites worldwide.