About MCoBeauty
MCoBeauty is a company based in Rosebery (Australia) founded in 2016 was acquired by DBG Health in February 2025.. MCoBeauty offers products and services including Miracle Flawless Setting Spray, XtendLash Mascara, Flawless Glow Luminous Skin Filter, Hydrate and Glow Ultra-Hue Serum, and Peptide Lip Treatment. MCoBeauty operates in a competitive market with competitors including IL Makiage, LOOK Academy, Eco Minerals, Nude by Nature and Be Coyote, among others.
- Headquarter Rosebery, Australia
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Sectors
ConsumerHealthcare
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Email
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Phone
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Website
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Social
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- Legal Name Mco Beauty Pty Limited
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Employee Count
Employee Count
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Acquired by
DBG Health
(Feb 11, 2025)
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Products & Services of MCoBeauty
MCoBeauty offers a comprehensive portfolio of products and services, including Miracle Flawless Setting Spray, XtendLash Mascara, Flawless Glow Luminous Skin Filter, Hydrate and Glow Ultra-Hue Serum, and Peptide Lip Treatment. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Spray for setting makeup to enhance longevity
Mascara for lengthening and volumizing lashes
Product for achieving radiant and even skin tone
Serum that hydrates and brightens the skin
Treatment for nourishing and smoothing lip area
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Funding Insights of MCoBeauty
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2022 | Amount | Seed - MCoBeauty | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in MCoBeauty
MCoBeauty has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include DBG Health. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Healthcare and wellbeing services encompassing pharmaceuticals, consumer products, and genetic testing.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by MCoBeauty
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - MCoBeauty
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mcobeauty Comparisons
Competitors of MCoBeauty
MCoBeauty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as IL Makiage, LOOK Academy, Eco Minerals, Nude by Nature and Be Coyote, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Makeup products are recommended online based on personal quizzes.
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Provides lip gloss, foundation, and makeup with hydrating formulas and practical features.
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Sells natural, vegan mineral makeup, skincare, and eco-friendly refills online.
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Natural ingredient-based beauty products are provided by Nude by Nature.
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| domain | founded_year | HQ Location |
An online beauty brand offering a variety of natural products.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mcobeauty
Frequently Asked Questions about MCoBeauty
When was MCoBeauty founded?
MCoBeauty was founded in 2016 and raised its 1st funding round 6 years after it was founded.
Where is MCoBeauty located?
MCoBeauty is headquartered in Rosebery, Australia. It is registered at Rosebery, New South Wales, Australia.
What does MCoBeauty do?
MCoBeauty was established in 2016 in Rosebery, Australia, as an internet-first brand in the cosmetics sector. A range of organic products, including eye shadows, eyeliners, mascaras, lip items, sunscreens, foundations, and primers, is offered alongside accessories such as brushes, sponges, lashes, and beauty tools. Operations focus on direct-to-consumer sales via the online domain mcobeauty.com, with claims of organic formulations emphasized in the catalog.
Who are the top competitors of MCoBeauty?
MCoBeauty's top competitors include IL Makiage, Cherry Blooms and Nude by Nature.
What products or services does MCoBeauty offer?
MCoBeauty offers Miracle Flawless Setting Spray, XtendLash Mascara, Flawless Glow Luminous Skin Filter, Hydrate and Glow Ultra-Hue Serum, and Peptide Lip Treatment.
Who are MCoBeauty's investors?
MCoBeauty has 1 investor. Key investors include DBG Health.