About MCoBeauty
MCoBeauty is a Consumer company based in Rosebery (Australia) founded in 2016, and was acquired by DBG Health in February 2025. Organic cosmetics are sold online by an Australian brand. It operates in the Consumer and Healthcare sectors. Its website mcobeauty.com draws about 290 thousand monthly visits. MCoBeauty offers products and services including Miracle Flawless Setting Spray, XtendLash Mascara, Flawless Glow Luminous Skin Filter, Hydrate and Glow Ultra-Hue Serum, and Peptide Lip Treatment. Its focus areas include Retail, Beauty Tech, Ecommerce and Color Cosmetics. Its legal entity is MCO BEAUTY PTY LIMITED. Its competitors include LOOK Academy, Eco Minerals and Nude by Nature.
Company details
MCoBeauty was established in 2016 in Rosebery, Australia, as an internet-first brand in the cosmetics sector. A range of organic products, including eye shadows, eyeliners, mascaras, lip items, sunscreens, foundations, and primers, is offered alongside accessories such as brushes, sponges, lashes, and beauty tools. Operations focus on direct-to-consumer sales via the online domain mcobeauty.com, with claims of organic formulations emphasized in the catalog.
- Headquarters Rosebery, Australia
- Stage Acquired
- SectorsConsumerHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website mcobeauty.com
- Social LinkedIn Facebook Instagram YouTube
- Acquired by DBG Health (Feb 2025)
- Legal Name Mco Beauty Pty Limited
- Investors
- Acquired byDBG Health
(Feb 2025)
Products & Services of MCoBeauty
MCoBeauty offers a comprehensive portfolio of products and services, including Miracle Flawless Setting Spray, XtendLash Mascara, Flawless Glow Luminous Skin Filter, Hydrate and Glow Ultra-Hue Serum, and Peptide Lip Treatment.
Spray for setting makeup to enhance longevity
Mascara for lengthening and volumizing lashes
Product for achieving radiant and even skin tone
Serum that hydrates and brightens the skin
Treatment for nourishing and smoothing lip area
Apps and channels of MCoBeauty
its YouTube channel MCoBeauty has 8.68K subscribers and 30 videos.
Videos from MCoBeauty
The most watched videos on MCoBeauty's YouTube channel, MCoBeauty (8.68K subscribers). Click a video to play it here.
More on MCoBeauty.
Funding Insights of MCoBeauty
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of MCoBeauty with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | Seed | – | – |
1 investors in total: 1 institutional.
Investors in MCoBeauty
MCoBeauty has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include DBG Health.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Healthcare and wellbeing services encompassing pharmaceuticals, consumer products, and genetic testing. | dbghealth.com.au |
Investor details for MCoBeauty
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of MCoBeauty
23 people are tracked at MCoBeauty (9 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
Lucy Robinson | Head Of Marketing | Leadership |
Raveena Ramnauth | Head Of People, Americas | Leadership |
Stuart Sher | CFO / Head Of Finance | Leadership |
Shelley Sullivan | CEO & Founder | Leadership |
Lily Lavigna | General Manager - Pharmacy | Leadership |
Ely Rojas | Associate Marketing Director | Leadership |
Beci Mamo | Head Of Influencer Marketing | Leadership |
Gabriel Gomez | Director, Head Of Social, Creators & Community | Leadership |
Joseph Drake | Head Of Finance | Leadership |
Tianni Seignious | Global Trade Marketing Manager | Team |
Cynthia Lau | Senior Designer | Team |
Taylor Reynolds | Ecommerce Trade Manager | Team |
Alicia Z. | Senior Graphic Designer | Team |
Chelsea Octaviano | Product Developer Manager (team Lead) | Team |
Nicole Roberts | Influencer And Advocacy Manager (uk) | Team |
Fiona Hempsall | Influencer Marketing Manager | Team |
Hayley Rayman | Influencer Campaign Manager | Team |
Malene Priebe Hold | Social Media Manager, North America | Team |
Regina McCormick | Influencer Marketing Coordinator | Team |
Lexie Hatchman | Senior Influencer Campaign Manager | Team |
3 more people are available in the full profile.
Complete people profiles for MCoBeauty
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of MCoBeauty
3 dated milestones of MCoBeauty across 9 years, from founding to its latest funding, stage changes and deals.
- Founded MCoBeauty is founded.
- Funding First funding round.
- Exit Acquired by DBG Health.
Competitors of MCoBeauty
MCoBeauty has 3 listed competitors in our database. They include LOOK Academy, Eco Minerals and Nude by Nature.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lookacademy.com.au | 2012 | Annandale, Australia | Provides lip gloss, foundation, and makeup with hydrating formulas and practical features. | |||
| ecominerals.com.au | 2007 | Byron Bay, Australia | Sells natural, vegan mineral makeup, skincare, and eco-friendly refills online. | |||
| nudebynature.com | 2008 | Sydney, Australia | Natural ingredient-based beauty products are provided by Nude by Nature. |
Detailed competitors of MCoBeauty
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of MCoBeauty
The website of MCoBeauty (mcobeauty.com) receives about 290.5K visits a month and ranks #114,806 among all websites worldwide, #5,862 in Beauty and Cosmetics.
- Monthly visits290.5K
▼ 11.1% vs previous month
- Unique visitors131.9K
per month
- Global rank#114,806
among all websites
- Category rank#5,862
Lifestyle · Beauty and Cosmetics
- Bounce rate38%
- Pages per visit4.5
- Average visit1 min 12 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with MCoBeauty. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mecca.com | mecca.com | 100% | #8,130 | – | |
glamermaid.com | glamermaid.com | 84% | #432,475 | – | |
hanakoko.com | hanakoko.com | 84% | – | ||
kleokolor.com | kleokolor.com | 84% | #174,494 | – | |
sephora.com.au | sephora.com.au | 84% | #25,711 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for MCoBeauty
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Mcobeauty
Complete news archive for MCoBeauty
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- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about MCoBeauty
MCoBeauty was founded in 2016 and raised its 1st funding round 6 years after it was founded.
MCoBeauty is headquartered in Rosebery, Australia. It is registered at Rosebery, New South Wales, Australia.
MCoBeauty was established in 2016 in Rosebery, Australia, as an internet-first brand in the cosmetics sector. A range of organic products, including eye shadows, eyeliners, mascaras, lip items, sunscreens, foundations, and primers, is offered alongside accessories such as brushes, sponges, lashes, and beauty tools. Operations focus on direct-to-consumer sales via the online domain mcobeauty.com, with claims of organic formulations emphasized in the catalog.
MCoBeauty's top competitors include Nude by Nature, LOOK Academy and Eco Minerals.
MCoBeauty offers Miracle Flawless Setting Spray, XtendLash Mascara, Flawless Glow Luminous Skin Filter, Hydrate and Glow Ultra-Hue Serum, and Peptide Lip Treatment.
MCoBeauty has 1 investor. Key investors include DBG Health.
MCoBeauty operates through Mco Beauty Pty Limited.
Yes. MCoBeauty was acquired by DBG Health in February 2025.
The website of MCoBeauty receives about 290 thousand visits a month and ranks #114,806 among all websites worldwide.