MDS Performance

Paris, France Founded: 2000 • Age: 26 yrs Acquired By Key Performance Group
Marketing and advertising services are provided from Paris.
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About MDS Performance

MDS Performance is a company based in Paris (France) founded in 2000 was acquired by Key Performance Group in January 2015.. MDS Performance has raised $21.5 million across 3 funding rounds from investors including Idinvest Partners, IRIS and Key Performance Group. MDS Performance has completed 1 acquisition, including Luckysurf. MDS Performance offers products and services including Emailing Service, Data Enrichment, Affiliation Service, Display and Video Service, and Design Service. MDS Performance operates in a competitive market with competitors including Townsquare Media, Tinuiti, AKQA, Prophet and Advantage Solutions, among others.

  • Headquarter Paris, France
  • Sectors
    Business Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Business Services → Customer Experience & Marketing Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $21.5 M (USD)

    in 3 rounds

  • Latest Funding Round
    $21.5 M (USD), Series B

    Apr 12, 2011

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
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Products & Services of MDS Performance

MDS Performance offers a comprehensive portfolio of products and services, including Emailing Service, Data Enrichment, Affiliation Service, Display and Video Service, and Design Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Offers email campaigns for targeted lead generation.

Provides data location and enrichment for marketing purposes.

Manages affiliate programs to connect brands and audiences.

Delivers display and video ads for brand visibility.

Creates designs for websites and branding initiatives.

Handles mobile solutions for user engagement and traffic.

Funding Insights of MDS Performance

MDS Performance has successfully raised a total of $21.5M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $21.5 million completed in April 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series B — $21.5M
  • First Round
  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2011 Amount Series B - MDS Performance Valuation IRIS , Idinvest Partners
Apr, 2007 Amount Series A - MDS Performance Valuation

investors

Jan, 2000 Amount Seed - MDS Performance Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in MDS Performance

MDS Performance has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Idinvest Partners, IRIS and Key Performance Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
A venture capital firm focused on tech investments is operated.
Founded Year Domain Location
Equity investments are provided to low and middle market companies.
Founded Year Domain Location
Offers digital marketing, analytics, and consulting services to enterprises globally.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by MDS Performance

MDS Performance has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Luckysurf. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Operates an online lottery platform for users to participate in games of chance.
1999
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - MDS Performance

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Mds Performance Comparisons

Employees
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Competitors of MDS Performance

MDS Performance operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Townsquare Media, Tinuiti, AKQA, Prophet and Advantage Solutions, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Media Company focused on radio broadcasting, live events, marketing solutions
domain founded_year HQ Location
Digital marketing services including paid search and e-commerce are provided.
domain founded_year HQ Location
Integrated digital marketing campaigns are developed and executed across channels.
domain founded_year HQ Location
Brand and marketing consulting solutions provider
domain founded_year HQ Location
Consumer packaged goods sales and digital marketing services are provided.
domain founded_year HQ Location
Advertising and marketing services are delivered globally by Interpublic.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Mds Performance

Frequently Asked Questions about MDS Performance

When was MDS Performance founded?

MDS Performance was founded in 2000.

Where is MDS Performance located?

MDS Performance is headquartered in Paris, France.

Is MDS Performance a funded company?

MDS Performance is a funded company, having raised a total of $21.5M across 3 funding rounds to date.

What does MDS Performance do?

MDS Performance was founded in 2000 in Paris, France, where operations in the marketing and advertising sector are based. Services focused on media strategies and promotional activities are delivered through the domain mediastay.com. The company handles client campaigns, digital outreach, and creative solutions for various industries. Geographic emphasis remains on European markets, with resources allocated to support business growth in competitive environments.

Who are the top competitors of MDS Performance?

MDS Performance's top competitors include S⁴Capital, Townsquare Media and Tinuiti.

What products or services does MDS Performance offer?

MDS Performance offers Emailing Service, Data Enrichment, Affiliation Service, Display and Video Service, and 2 more products and services.

How many acquisitions has MDS Performance made?

MDS Performance has made 1 acquisition, including Luckysurf.

Who are MDS Performance's investors?

MDS Performance has 3 investors. Key investors include Idinvest Partners, IRIS, and Key Performance Group.

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