About MDS Performance
MDS Performance is a company based in Paris (France) founded in 2000 was acquired by Key Performance Group in January 2015. MDS Performance has raised $21.5 million across 3 funding rounds from investors including Idinvest Partners, IRIS and Key Performance Group. MDS Performance has completed 1 acquisition, including Luckysurf. MDS Performance offers products and services including Emailing Service, Data Enrichment, Affiliation Service, Display and Video Service, and Design Service. MDS Performance operates in a competitive market with competitors including Townsquare Media, Tinuiti, AKQA, Prophet and Advantage Solutions, among others.
- Headquarter Paris, France
- SectorsBusiness Services
- Email••••••••
- Phone•••• ••••
- Website mediastay.com
- Social LinkedIn X
- Acquired by Key Performance Group (Jan 2015)
- Total Equity Funding$21.5M (USD)
in 3 rounds
- Latest Funding Round$21.5M (USD), Series B
Apr 2011
- InvestorsIdinvest Partners
& 2 more
- Investments & Acquisitions
- Acquired byKey Performance Group
(Jan 2015)
Products & Services of MDS Performance
MDS Performance offers a comprehensive portfolio of products and services, including Emailing Service, Data Enrichment, Affiliation Service, Display and Video Service, and Design Service.
Offers email campaigns for targeted lead generation.
Provides data location and enrichment for marketing purposes.
Manages affiliate programs to connect brands and audiences.
Delivers display and video ads for brand visibility.
Creates designs for websites and branding initiatives.
Handles mobile solutions for user engagement and traffic.
Funding Insights of MDS Performance
MDS Performance has successfully raised a total of $21.5M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $21.5 million completed in April 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $21.5M
- Total Rounds 3
- Last Round Series B — $21.5M
- Investors Count 2
All 3 funding rounds of MDS Performance with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2011 | $21.5M | Series B | – | IRIS, Idinvest Partners | – |
| Apr 2007 | – | Series A | – | – | – |
| Jan 2000 | – | Seed | – | – | – |
3 investors in total: 3 institutional.
Investors in MDS Performance
MDS Performance has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Idinvest Partners, IRIS and Key Performance Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A venture capital firm focused on tech investments is operated. | – | iris.vc | Paris, France | |
Equity investments are provided to low and middle market companies. | 1997 | idinvest.com | Paris, France | |
Offers digital marketing, analytics, and consulting services to enterprises globally. | 1999 | key-performance-group.com | Paris, France |
Investor details for MDS Performance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by MDS Performance
MDS Performance has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Luckysurf.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Operates an online lottery platform for users to participate in games of chance. | luckysurf.com | Francisco, United States | 1999 | Jun 2008 | •••• |
Complete acquisition details for MDS Performance
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of MDS Performance
5 dated milestones of MDS Performance across 15 years, from founding to its latest funding, stage changes and deals.
- Founded MDS Performance is founded.
- Funding First funding round.
- Acquisition Acquires Luckysurf.
- Funding Latest funding round, Series B, of $21.5M.
- Exit Acquired by Key Performance Group.
Competitors of MDS Performance
MDS Performance operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Townsquare Media, Tinuiti, AKQA, Prophet and Advantage Solutions, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. | |
| akqa.com | 1994 | Riyadh, Saudi Arabia | $8.74M | 648 | Integrated digital marketing campaigns are developed and executed across channels. | |
| prophet.com | 1992 | San Francisco, United States | $87.94M | – | Brand and marketing consulting solutions provider | |
| advantagesolutions.net | 1987 | Irvine, United States | – | 21 | Consumer packaged goods sales and digital marketing services are provided. | |
| interpublic.com | 1961 | New York, United States | – | 54,250 | Advertising and marketing services are delivered globally by Interpublic. | |
| s4capital.com | 2014 | London, United Kingdom | – | 8,772 | Digital advertising and content marketing services are provided globally. | |
| the-independents.com | 2017 | Paris, France | $400M | – | Influencer marketing and branding services are provided by The Independents. |
Detailed competitors of MDS Performance
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of MDS Performance
Websites that share an audience with MDS Performance (mediastay.com).
Websites whose visitors overlap most with MDS Performance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| powerspace.com | 100% | 2K | #7,640,626 | View details | |
| netaffiliation.com | 100% | – | #8,207,834 | View details | |
| maximiles.com | 100% | 2.5M | #20,040 | View details | |
comeandstay.com | comeandstay.com | 66% | – | – | – |
omexpo.com | omexpo.com | 66% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for MDS Performance
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to MDS Performance
10 companies that operate in the same segment as MDS Performance (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 159 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Frequently Asked Questions about MDS Performance
MDS Performance was founded in 2000.
MDS Performance is headquartered in Paris, France.
MDS Performance is a funded company, having raised a total of $21.5M across 3 funding rounds to date.
MDS Performance was founded in 2000 in Paris, France, where operations in the marketing and advertising sector are based. Services focused on media strategies and promotional activities are delivered through the domain mediastay.com. The company handles client campaigns, digital outreach, and creative solutions for various industries. Geographic emphasis remains on European markets, with resources allocated to support business growth in competitive environments.
MDS Performance's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
MDS Performance offers Emailing Service, Data Enrichment, Affiliation Service, Display and Video Service, and 2 more products and services.
MDS Performance has made 1 acquisition, including Luckysurf.
MDS Performance has 3 investors. Key investors include Idinvest Partners, IRIS, and Key Performance Group.
Yes. MDS Performance was acquired by Key Performance Group in January 2015.