About Mediavantage
Mediavantage is a Media & Entertainment company based in Ottawa (Canada) founded in 2001, and was acquired by CNW in April 2010. Media mentions and online conversations are monitored for brand management. It operates in the Media & Entertainment and Technology sectors. Mediavantage has raised $9.03 million across 2 funding rounds from investors including Telesystem, Celtic House Venture Partners and PR Newswire Canada. The company was acqui-hired. Its focus areas include Enterprise Applications, PR Tech, Media Monitoring and Suite.
Company details
Mediavantage was founded in 2001 in Ottawa, Canada, within the media monitoring sector. A web-based application is provided by the company to track media mentions and online conversations. Corporate teams are aligned through these tools, and communications success is measured. Brand management and corporate reputation protection are facilitated across operations focused on digital monitoring services.
- Total Equity Funding$9.03M (USD)
in 2 rounds
- Latest Funding Round$4.53M (USD), Series A
Jun 2007
- InvestorsTelesystem
& 2 more
- Acquired byCNW
(Apr 2010)
Funding Insights of Mediavantage
Mediavantage has successfully raised a total of $9.03M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4.53 million completed in June 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.03M
- Total Rounds 2
- Last Round Series A — $4.53M
- First Round $4.5M
(May 2007)
- Investors Count 2
All 2 funding rounds of Mediavantage with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2007 | $4.53M | Series A | – | Telesystem | |
| May 2007 | $4.5M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in Mediavantage
Mediavantage has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Telesystem, Celtic House Venture Partners and PR Newswire Canada.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Telesystem is engaged in investment and innovation across sectors. | telesystem.ca | Montreal, Canada | ||
Provider of a venture capital firm that focuses on investing in early-stage technology startups | celtic.vc | Ottawa, Canada | ||
A service for distributing press releases across Canada. | newswire.ca | Canada |
Investor details for Mediavantage
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Mediavantage
4 dated milestones of Mediavantage across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Mediavantage is founded.
- Funding First funding round of $4.5M.
- Funding Latest funding round, Series A, of $4.5M.
- Exit Acquired by CNW.
Web traffic of Mediavantage
Websites that share an audience with Mediavantage (dna13.com).
Websites whose visitors overlap most with Mediavantage. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
burrellesluce.com | burrellesluce.com | 100% | – | ||
| mediamiser.com | 87% | View details | |||
medialibraryinc.com | medialibraryinc.com | 87% | – | ||
collecta.com | collecta.com | 82% | – | ||
| iprsoftware.com | 30% | #2,731,559 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Mediavantage
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Mediavantage
Mediavantage was founded in 2001 and raised its 1st funding round 6 years after it was founded.
Mediavantage is headquartered in Ottawa, Canada. It is registered at Ottawa, Ontario, Canada.
Mediavantage is a funded company, having raised a total of $9.03M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.5M, raised on May 2007.
Mediavantage was founded in 2001 in Ottawa, Canada, within the media monitoring sector. A web-based application is provided by the company to track media mentions and online conversations. Corporate teams are aligned through these tools, and communications success is measured. Brand management and corporate reputation protection are facilitated across operations focused on digital monitoring services.
Mediavantage has 3 investors. Key investors include Telesystem, Celtic House Venture Partners, and PR Newswire Canada.
Yes. Mediavantage was acquired by CNW in April 2010.