Meicai

Beijing, China Founded: 2014 • Age: 12 yrs Unicorn
Multi-category farm products are supplied via an online B2B platform.

About Meicai

Meicai is a Retail company based in Beijing (China) founded in 2014 by Liu Chuanjun and Xu Xueyin. Multi-category farm products are supplied via an online B2B platform. It operates in the Retail and Agriculture sectors. Meicai has raised $1.3 billion across 7 funding rounds from investors including Meituan, Hillhouse and Tiger Global. The company has 1,443 employees. Meicai was last valued at $2.8 billion in January 2018. Its focus areas include B2B E-Commerce, Food & Beverages, Groceries and Farm Products. Its competitors include Pinduoduo, YMT.com and Yonghui Caishixian Development; 3 of its 3 listed competitors have raised funding.

Company details

Meicai was founded in 2014 in Beijing, China, within the agritech sector. An online platform is operated to aggregate fresh food and connect farmers directly with restaurants and businesses. Orders for vegetables, fruits, meat, seafood, and related items are facilitated from farms, with payments processed through the app. Operations focus on streamlining B2B transactions in the fresh produce supply chain.

  • Headquarters Beijing, China
  • Employees 1,443
  • Founders Liu Chuanjun, Xu Xueyin
  • Stage Unicorn
  • Sectors
    Retail
    Agriculture
  • Website meicai.cn
  • Social LinkedIn
Key Metrics
  • Total Equity Funding
    $1.3B (USD)

    in 7 rounds

  • Latest Funding Round
    $600M (USD), Series F

    Oct 2018

  • Investors
    Meituan

    & 10 more

  • Employee Count
    1,443

Funding Insights of Meicai

Meicai has successfully raised a total of $1.3B across 7 strategic funding rounds. The most recent funding activity was a Series F round of $600 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $1.3B
  • Total Rounds 7
  • Last Round Series F β€” $600M
  • First Round $1.62M

    (Jun 2014)

  • Investors Count 11

All 7 funding rounds of Meicai with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Oct 2018$600MSeries F–Hillhouse, Tiger Global Management
–
Jan 2018$450MSeries E$2.8BTiger Global Management
Jun 2016$200MSeries D––
–
Aug 2015Series C–Meituan, H Capital Advance
–
Jan 2015$50MSeries B–Blue Lake Capital, Shunwei Capital
–
Aug 2014$1MSeries A––
–
Jun 2014$1.62MAngel Round––
–
Valuation history
DateValuationStage
Jan 2018$2.8Bβ€’β€’β€’β€’β€’β€’β€’β€’

Last known valuation $2.8B (Jan 2018). 11 investors in total: 11 institutional.

Investors in Meicai

Meicai has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Meituan, Hillhouse and Tiger Global.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Global private equity investments are managed with long-term focus.
hillhouseinvestment.comNew York, United States
Venture and private equity investments are managed with global diversification.
tigerglobal.comNew York, United States
Growth capital investments are managed by this private equity fund.
gcfunds.comBeijing, China
Blue Lake Capital is focused on investing in digital innovation.
bluelakecap.comShanghai, China
Venture capital fund focused on mobile, internet, deep technology, rural internet, AI, and multiple sectors
shunwei.comBeijing, China
Early-stage tech investments are focused on by XVC in China.
xvc.comChaoyang, China
Tech & Offline focused Seed stage VC Firm investing primarily in Asia and the US
zhenfund.comBeijing, China
Multi-asset investment platform partnering with Asian founders for business growth.
2000graniteasia.comSingapore, Singapore
Online group-buying platform offering coupons for multi-category products and services
2010meituan.comBeijing, China
Provides comprehensive solutions for business loans to support growth.
2011hcapitaladvance.comTeaneck, United States
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Investor details for Meicai

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
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People of Meicai

5 people are tracked at Meicai (4 in leadership, 1 in team); the tracked headcount is 1,443.

NameRoleGroup
Liu Chuanjun
FounderLeadership
Xu Xueyin
FounderLeadership
Todd Cao
Vice President/产品副总裁Leadership
Jeff Jiang
CTOLeadership
Ivy Lou
价格管理高级经理Team
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Complete people profiles for Meicai

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Verified entity values are shown only after access is granted.

Timeline of Meicai

4 dated milestones of Meicai across 4 years, from founding to its latest funding, stage changes and deals.

  1. Founded Meicai is founded.
  2. Funding First funding round of $1.6M.
  3. Milestone Reaches Unicorn status.
  4. Funding Latest funding round, Series F, of $600.0M.

Competitors of Meicai

Meicai has 3 listed competitors in our database, 3 of them funded. They include Pinduoduo, YMT.com and Yonghui Caishixian Development.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
pinduoduo.com2015Shanghai, China$3.22B
Online group buying platform offering multi-category products
ymt.com2011Beijing, China$20M
Agro products are traded through an online B2B marketplace.
freshfood.cn2015Beijing, China$153M
eDistributor of fruits & vegetables
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Detailed competitors of Meicai

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Frequently Asked Questions about Meicai

Meicai was founded in 2014.

Meicai is headquartered in Beijing, China. It is registered at Beijing, Beijing, China.

Meicai is a funded company, having raised a total of $1.3B across 7 funding rounds to date. The company's 1st funding round was a Angel Round of $1.62M, raised on Jun 2014.

Meicai has 1,443 employees.

Meicai was founded in 2014 in Beijing, China, within the agritech sector. An online platform is operated to aggregate fresh food and connect farmers directly with restaurants and businesses. Orders for vegetables, fruits, meat, seafood, and related items are facilitated from farms, with payments processed through the app. Operations focus on streamlining B2B transactions in the fresh produce supply chain.

Meicai's top competitors include Pinduoduo, YMT.com and Yonghui Caishixian Development.

Meicai has 11 investors. Key investors include Meituan, Hillhouse, Tiger Global, Genesis Capital, and H Capital Advance.

The valuation of Meicai is $2.8B as of Jan 2018.

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