About MeinAuto
MeinAuto is a Transportation, Automotive & Logistics company based in Koln (Germany) founded in 2007, and was acquired by Mobilize Financial Services in July 2023. New cars are offered online with comparisons and financing options. MeinAuto has raised $9.08 million across 2 funding rounds from investors including Hg, Mobilize Financial Services and HV Capital. The company has 197 employees. MeinAuto has completed 2 acquisitions, including AutoDa and Vehiculum. Its website meinauto.de draws about 1.1 million monthly visits. MeinAuto offers products and services including Car Buying Platform, Leasing Service, and Vario-Finanzierung. Its focus areas include Consumer, Auto E-Commerce & Content, Pre Purchase Solution and Concierge. Its competitors include HeyCar, AUTO1.com and InstaMotion; 2 of its 3 listed competitors have raised funding.
Company details
MeinAuto was founded in 2007 in Cologne, Germany, as an online platform in the automotive sector. New vehicles from various brands are compared, and consultation services along with advice on purchases are provided. Discounts and deals are available, while leasing and financing options are facilitated. An online configurator allows specifications for engines, equipment, paint, and interiors to be set, resulting in customized pricing. Operations are centered on the domain meinauto.de.
- Headquarters Koln, Germany
- Employees 197
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Website category Vehicles
- Website meinauto.de
- Social LinkedIn X
- Acquired by Mobilize Financial Services (Jul 2023)
- Total Equity Funding$9.08M (USD)
in 2 rounds
- Latest Funding Round$9.08M (USD), Series A
Jan 2018
- InvestorsHg
& 2 more
- Employee Count197
- Investments & AcquisitionsAutoDa
& 1 more
- Acquired byMobilize Financial Services
(Jul 2023)
Products & Services of MeinAuto
MeinAuto offers a comprehensive portfolio of products and services, including Car Buying Platform, Leasing Service, and Vario-Finanzierung.
Online service for purchasing new cars with deals
Monthly leasing options for vehicle usage
Flexible financing with variable rates for cars
Funding Insights of MeinAuto
MeinAuto has successfully raised a total of $9.08M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $9.08 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.08M
- Total Rounds 2
- Last Round Series A — $9.08M
- Investors Count 2
All 2 funding rounds of MeinAuto with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2018 | $9.08M | Series A | – | Hg | – |
| Jun 2007 | Seed | – | HV Capital | – |
3 investors in total: 3 institutional.
Investors in MeinAuto
MeinAuto has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Hg, Mobilize Financial Services and HV Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments in Europe are managed by Hg. | 1990 | hgcapital.com | London, United Kingdom | |
Venture capital funding is provided to digital company founders. | hvcapital.com | Munich, Germany | ||
Association offering mobilize financial, banking, accounting, and other services | 2022 | mobilize-fs.com | Paris, France |
Investor details for MeinAuto
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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Investments & Acquisitions by MeinAuto
MeinAuto has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include AutoDa and Vehiculum.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online vehicle leasing and provider comparisons are enabled in real-time. | vehiculum.de | Berlin, Germany | 2015 | Aug 2021 | •••• | |
Online platform for used car sales in Germany | autoda.de | Hamburg, Germany | 2011 | Sep 2013 | •••• |
Complete acquisition details for MeinAuto
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- Acquired stakes
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- Complete history
- Exports
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Timeline of MeinAuto
6 dated milestones of MeinAuto across 16 years, from founding to its latest funding, stage changes and deals.
- Founded MeinAuto is founded.
- Funding First funding round.
- Acquisition Acquires AutoDa.
- Funding Latest funding round, Series A, of $9.1M.
- Acquisition Acquires Vehiculum.
- Exit Acquired by Mobilize Financial Services.
Competitors of MeinAuto
MeinAuto has 3 listed competitors in our database, 2 of them funded. They include HeyCar, AUTO1.com and InstaMotion.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hey.car | 2017 | Berlin, Germany | Online B2C listing platform for used cars | |||
| auto1.com | 2012 | Berlin, Germany | $100M | AUTO1.com is recognized as Europe’s largest wholesale platform for used cars. | ||
| instamotion.com | 2015 | Grunwald, Germany | $36.65M | 54 | Online B2C marketplace for buying & selling pre-owned cars |
Detailed competitors of MeinAuto
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- Full competitor set
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Web traffic of MeinAuto
The website of MeinAuto (meinauto.de) receives about 1.1M visits a month and ranks #41,697 among all websites worldwide, #794 in Vehicles.
- Monthly visits1.1M
▲ 21.7% vs previous month
- Unique visitors484.1K
per month
- Global rank#41,697
among all websites
- Category rank#794
Vehicles · Vehicles
- Bounce rate39%
- Pages per visit5.7
- Average visit2 min 23 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with MeinAuto. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
leasingmarkt.de | leasingmarkt.de | 100% | #11,452 | – | |
| carwow.de | 97% | #13,310 | View details | ||
| null-leasing.com | 94% | 1.6M | #44,824 | View details | |
| autohaus24.de | 90% | 144.1K | #290,174 | View details | |
autoscout24.de | autoscout24.de | 78% | #2,933 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for MeinAuto
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Meinauto
Complete news archive for MeinAuto
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Frequently Asked Questions about MeinAuto
MeinAuto was founded in 2007.
MeinAuto is headquartered in Koln, Germany. It is registered at Koln, North Rhine-westphalia, Germany.
MeinAuto is a funded company, having raised a total of $9.08M across 2 funding rounds to date.
MeinAuto has 197 employees.
MeinAuto was founded in 2007 in Cologne, Germany, as an online platform in the automotive sector. New vehicles from various brands are compared, and consultation services along with advice on purchases are provided. Discounts and deals are available, while leasing and financing options are facilitated. An online configurator allows specifications for engines, equipment, paint, and interiors to be set, resulting in customized pricing. Operations are centered on the domain meinauto.de.
MeinAuto's top competitors include HeyCar, AUTO1.com and InstaMotion.
MeinAuto offers Car Buying Platform, Leasing Service, and Vario-Finanzierung.
MeinAuto has 3 investors. Key investors include Hg, Mobilize Financial Services, and HV Capital.
Yes. MeinAuto was acquired by Mobilize Financial Services in July 2023.
The website of MeinAuto receives about 1.1 million visits a month and ranks #41,697 among all websites worldwide.