About Mellow
Mellow is a Consumer company based in Chiyoda (Japan) founded in 2016. Fresh fish and vegetables are provided by Mellow in Japan. It operates on a Two-Sided Marketplace and Aggregator Model model. Mellow has raised $7.4 million across 1 funding round from investors including Toyota Financial Services, CVC and Mitsubishi Estate. Its chief executive, as recorded, is Takuya Moriguchi. Its website mellow.jp draws about 95 thousand monthly visits. Mellow offers products and services including Kitchen Car Platform, Kitchen Car Operation Support, and Event Kitchen Car Coordination. Its focus areas include Technology, Platform Services, Mobility Solutions and Food & Beverage. Its legal entity is Mellow Inc.
Company details
A comprehensive platform for kitchen car businesses is operated by Mellow in Japan. Various services including location matching, operation support, and event coordination are provided. The mobility business sector is focused on, with solutions for urban and rural areas. Partnerships with over 3,630 kitchen car operators and management of 1,285 locations are maintained. Support for local revitalization and innovative mobile food solutions is also extended.
- Total Equity Funding$7.4M (USD)
in 1 rounds
- Latest Funding Round$7.4M (USD), Series B
Jun 2022
- InvestorsToyota Financial Services
& 8 more
Products & Services of Mellow
Mellow offers a comprehensive portfolio of products and services, including Kitchen Car Platform, Kitchen Car Operation Support, and Event Kitchen Car Coordination.
A platform connecting kitchen cars with locations.
Support for kitchen car business operations provided.
Coordination of kitchen cars for events offered.
Funding Insights of Mellow
Mellow has successfully raised a total of $7.4M through 1 strategic funding round. The most recent funding activity was a Series B round of $7.4 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.4M
- Total Rounds 1
- Last Round Series B — $7.4M
- First Round $7.4M
(Jun 2022)
- Investors Count 9
All 1 funding rounds of Mellow with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $7.4M | Series B | – | TFS, Tokio Marine & Nichido Fire Insurance | – |
9 investors in total: 9 institutional.
Investors in Mellow
Mellow has secured backing from 9 investors, including institutional and venture fund investors. Prominent investors backing the company include Toyota Financial Services, CVC and Mitsubishi Estate.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Mezzanine financing and equity investments are provided by CVC. | 1981 | cvc.com | New York, United States | |
Venture capital firm investing in global startups with a focus on innovation and business support. | dentsu-v.com | |||
Venture capital firm investing in technology, data, and innovative business models. | hakuhodody-ventures.co.jp | |||
A venture capital firm focused on AI and software innovation is operated. | pkshacapital.com | Tokyo, Japan | ||
Financial services for Toyota vehicle purchases and leases are provided. | 1983 | toyotafinancial.com | Denver, United States | |
Property and casualty insurance services are provided in Japan. | tokiomarine-nichido.co.jp | Chiyoda City, Japan | ||
Real estate development services are provided globally by Mitsubishi Estate. | 1937 | mec.co.jp | New York, United States | |
Architectural, construction, civil engineering, and property services are provided. | 1804 | shimz.co.jp | Tokyo, Japan | |
Real estate assets are held and managed by the company. | 2013 | tokyu-fudosan-hd.co.jp | Tokyo, Japan |
Investor details for Mellow
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Mellow
1 people are tracked at Mellow (1 in leadership).
| Name | Role | Group |
|---|---|---|
Takuya Moriguchi | CEO | Leadership |
Complete people profiles for Mellow
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Mellow
2 dated milestones of Mellow across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Mellow is founded.
- Funding First funding round of $7.4M.
Web traffic of Mellow
The website of Mellow (mellow.jp) receives about 94.7K visits a month.
- Monthly visits94.7K
▼ 7.8% vs previous month
Websites whose visitors overlap most with Mellow. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mobimaru.com | mobimaru.com | 100% | #383,437 | – | |
meqqe.jp | meqqe.jp | 94% | #480,026 | – | |
foodtruck.co.jp | foodtruck.co.jp | 88% | #800,214 | – | |
w-tokyodo.com | w-tokyodo.com | 80% | #752,261 | – | |
mico-leo.com | mico-leo.com | 75% | #4,940,760 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Mellow
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Mellow
Mellow was founded in 2016 and raised its 1st funding round 6 years after it was founded.
Mellow is headquartered in Chiyoda, Japan. It is registered at Chiyoda, Tokyo, Japan.
Takuya Moriguchi is the CEO of Mellow, as recorded in our data.
Mellow is a funded company, having raised a total of $7.4M across 1 funding round to date. The company's 1st funding round was a Series B of $7.4M, raised on Jun 2022.
A comprehensive platform for kitchen car businesses is operated by Mellow in Japan. Various services including location matching, operation support, and event coordination are provided. The mobility business sector is focused on, with solutions for urban and rural areas. Partnerships with over 3,630 kitchen car operators and management of 1,285 locations are maintained. Support for local revitalization and innovative mobile food solutions is also extended.
Mellow offers Kitchen Car Platform, Kitchen Car Operation Support, and Event Kitchen Car Coordination.
Mellow has 9 investors. Key investors include Toyota Financial Services, CVC, Mitsubishi Estate, Shimizu Corporation, and Tokyu Fudosan.
Mellow operates through Mellow Inc..