About Melltoo
Melltoo is a Retail company based in Dubai (United Arab Emirates) founded in 2013 by Sharene Lee, and was acquired by Cartlow in August 2022. Pre-owned multi-category products are sold via an online marketplace. Melltoo has raised $1.36 million across 5 funding rounds from investors including Cartlow, Shorooq Partners and Gobi Partners. The company was acqui-hired. Its focus areas include Horizontal E-Commerce, Second Hand, Marketplace and P2P. Its competitors include Dubizzle, Cartlow and Seeklala; 1 of its 3 listed competitors has raised funding.
Company details
Melltoo was established in 2013 in Dubai, United Arab Emirates, as an online marketplace focused on pre-owned goods. Multiple categories are covered, such as apparel, consumer electronics, and fashion accessories. Operations are conducted through a digital platform, with mobile apps provided for iOS and Android users to facilitate buying and selling in the secondary market sector.
- Headquarters Dubai, United Arab Emirates
- Founders Sharene Lee
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website melltoo.com
- Social LinkedIn X Facebook
- Acquired by Cartlow (Aug 2022)
Funding Insights of Melltoo
Melltoo has successfully raised a total of $1.36M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.36M
- Total Rounds 5
- First Round $205,000
(Apr 2015)
- Investors Count 12
All 5 funding rounds of Melltoo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2019 | Seed | – | Gobi Partners, Shorooq Partners | ||
| Jan 2019 | Seed | – | 500 Global, Khwarizmi Ventures | ||
| May 2018 | $150,000 | Seed | – | 500 Global | – |
| Jan 2017 | $1M | Seed | – | – | |
| Apr 2015 | $205,000 | Seed | – | – |
13 investors in total: 11 institutional and 2 angel.
Investors in Melltoo
Melltoo has secured backing from 13 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Cartlow, Shorooq Partners and Gobi Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in early-stage tech startups | gobi.vc | Kuala Lumpur, Malaysia | ||
Early-stage investments in tech companies are made by Shorooq Partners. | 2016 | shorooq.com | Abu Dhabi, United Arab Emirates | |
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Early-stage MENA startups across sectors are invested in. | khwarizmivc.com | Riyadh, Saudi Arabia | ||
Early-stage tech startups are invested in by Raed Ventures. | raed.vc | Riyadh, Saudi Arabia | ||
Venture capital firm focused on early and growth-stage investments | mevp.com | Beirut, Lebanon | ||
Venture capital services are provided to connect global innovators across multiple locations. | turn8.co | |||
Womena is focused on creating media content for inspiration. | womena.com | |||
| nomadic-gcc.com | ||||
Dubai Silicon Oasis is established as a dedicated economic zone for knowledge and innovation in Dubai. | dsoa.ae | Dubai, United Arab Emirates |
Investor details for Melltoo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Melltoo
1 people are tracked at Melltoo (1 in leadership).
| Name | Role | Group |
|---|---|---|
Sharene Lee | Co-Founder | Leadership |
Complete people profiles for Melltoo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Melltoo
4 dated milestones of Melltoo across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Melltoo is founded.
- Funding First funding round of $205K.
- Funding Latest funding round, Seed,.
- Exit Acquired by Cartlow.
Competitors of Melltoo
Melltoo has 3 listed competitors in our database, 1 of them funded. They include Dubizzle, Cartlow and Seeklala.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dubizzle.com | 2005 | Dubai, United Arab Emirates | Online horizontal classifieds platform | |||
| cartlow.com | 2017 | Dubai, United Arab Emirates | $20M | Multi-category second-hand products are offered through an online B2C marketplace. | ||
| seeklala.com | 2021 | Dubai, United Arab Emirates | An online P2P platform for listing and trading multi-category products. |
Detailed competitors of Melltoo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Top companies in Marketplaces & General E-Commerce
2 companies that operate in the same segment as Melltoo (Marketplaces & General E-Commerce) in United Arab Emirates, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Rides and deliveries are facilitated via a mobile app platform. | 2012 | Dubai, Dubai, United Arab Emirates | USD 771.7 M | 6,360 | ||
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | 4,683 |
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Related news about Melltoo
Complete news archive for Melltoo
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Frequently Asked Questions about Melltoo
Melltoo was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Melltoo is headquartered in Dubai, United Arab Emirates. It is registered at Dubai, Dubai, United Arab Emirates.
Melltoo is a funded company, having raised a total of $1.36M across 5 funding rounds to date. The company's 1st funding round was a Seed of $205K, raised on Apr 2015.
Melltoo was established in 2013 in Dubai, United Arab Emirates, as an online marketplace focused on pre-owned goods. Multiple categories are covered, such as apparel, consumer electronics, and fashion accessories. Operations are conducted through a digital platform, with mobile apps provided for iOS and Android users to facilitate buying and selling in the secondary market sector.
Melltoo has 13 investors. Key investors include Cartlow, Shorooq Partners, Gobi Partners, Khalid Al-Tawil, and Mahmoud Adi.
Yes. Melltoo was acquired by Cartlow in August 2022.