Mercell

Oslo, Norway Founded: 1999 • Age: 27 yrs Acquired By Thoma Bravo
Online tendering solutions for public and private projects are provided.
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About Mercell

Mercell is a company based in Oslo (Norway) founded in 1999 was acquired by Thoma Bravo in May 2022.. Mercell has raised $87.78 million across 6 funding rounds from investors including Thoma Bravo, European Union and Viking Venture. Mercell has completed 3 acquisitions, including Cloudia, Negometrix and eu-supply. Mercell offers products and services including Tendering Platform, Tender Discovery, and Procurement Planning. Mercell operates in a competitive market with competitors including WCube, NovaFori, Altura, e-Avrop and VORTAL, among others.

  • Headquarter Oslo, Norway
  • Sectors
    Government & Social Sector
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Mercell Danmark A/S
Operational Areas
Government & Social Sector → Government Technology & Digital Services
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
    $3.59 M (USD)
    51
    as on Dec 31, 2021
  • EBITDA
  • Total Equity Funding
    $87.78 M (USD)

    in 6 rounds

  • Latest Funding Round
    $722.88 K (USD), Grant

    May 01, 2021

  • Investors
    Thoma Bravo

    & 2 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
    Cloudia

    & 2 more

  • Acquired by
    Thoma Bravo

    (May 25, 2022)

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Products & Services of Mercell

Mercell offers a comprehensive portfolio of products and services, including Tendering Platform, Tender Discovery, and Procurement Planning. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for managing public tenders and bids efficiently

Tool for suppliers to identify and access public opportunities

Software for planning and analyzing procurement needs

People of Mercell
Headcount 50-200
Employee Profiles 7
Employee Profiles
People
Ibrahim En-Nali
Chief Product And Technology Officer
People
Nikola Mojic
Senior Product Manager
People
Anton Stokes
Interim Group Director Of Engineering
People
Pirasant Premraj
Business Analyst

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Funding Insights of Mercell

Mercell has successfully raised a total of $87.78M across 6 strategic funding rounds. The most recent funding activity was a Grant round of $722.88 thousand completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Grant — $722,878
  • First Round

    (06 Jan 2016)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2021 Amount Grant - Mercell Valuation

investors

Feb, 2021 Amount Post-IPO - Mercell Valuation

investors

Jun, 2020 Amount Private Equity Round - Mercell Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Mercell

Mercell has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Thoma Bravo, European Union and Viking Venture. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Growth-stage tech and energy investments in Europe are targeted.
Founded Year Domain Location
Software and technology-enabled services companies are targeted for investment.
Founded Year Domain Location
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Mercell

Mercell has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Cloudia, Negometrix and eu-supply. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
SaaS-based procurement solutions are provided by Cloudia for business operations.
2008
eProcurement and supplier management software is offered for manufacturers.
2000
SaaS platform for tender and contract management is utilized.
1999
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Mercell

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Mercell Comparisons

Employees
+
Add Comparison
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Competitors of Mercell

Mercell operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as WCube, NovaFori, Altura, e-Avrop and VORTAL, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
B2B procurement marketplace is operated for mid-sized enterprises.
domain founded_year HQ Location
AI-enabled B2B marketplace for procurement and trading is provided.
domain founded_year HQ Location
End-to-end bid management is streamlined and automated by AI.
domain founded_year HQ Location
Cloud-based procurement software and services are provided by e-Avrop.
domain founded_year HQ Location
Provider of procurement solutions for enterprises
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Mercell

Frequently Asked Questions about Mercell

When was Mercell founded?

Mercell was founded in 1999 and raised its 1st funding round 17 years after it was founded.

Where is Mercell located?

Mercell is headquartered in Oslo, Norway. It is registered at Oslo, Oslo, Norway.

Is Mercell a funded company?

Mercell is a funded company, having raised a total of $87.78M across 6 funding rounds to date. The company's 1st funding round was a Private Equity Round of $87.78M, raised on Jan 06, 2016.

What does Mercell do?

Mercell was founded in 1999 in Oslo, Norway, as a provider in the procurement technology sector. An eTender System is offered for online tendering to secure government and private projects. Tender Alert is utilized to deliver current information on public sector contracts and tenders. Operations focus on digital platforms that support bidding processes across Europe.

Who are the top competitors of Mercell?

Mercell's top competitors include Altura, WCube and NovaFori.

What products or services does Mercell offer?

Mercell offers Tendering Platform, Tender Discovery, and Procurement Planning.

How many acquisitions has Mercell made?

Mercell has made 3 acquisitions, including Cloudia, Negometrix, and eu-supply.

Who are Mercell's investors?

Mercell has 3 investors. Key investors include Thoma Bravo, European Union, and Viking Venture.

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