About Mercell
Mercell is a company based in Oslo (Norway) founded in 1999 was acquired by Thoma Bravo in May 2022.. Mercell has raised $87.78 million across 6 funding rounds from investors including Thoma Bravo, European Union and Viking Venture. Mercell has completed 3 acquisitions, including Cloudia, Negometrix and eu-supply. Mercell offers products and services including Tendering Platform, Tender Discovery, and Procurement Planning. Mercell operates in a competitive market with competitors including WCube, NovaFori, Altura, e-Avrop and VORTAL, among others.
- Headquarter Oslo, Norway
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Sectors
Government & Social SectorTechnology
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Mercell Danmark A/S
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Annual Revenue
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Net Profit
$3.59 M (USD)51as on Dec 31, 2021
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EBITDA
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Total Equity Funding
$87.78 M (USD)
in 6 rounds
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Latest Funding Round
$722.88 K (USD), Grant
May 01, 2021
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Investors
Thoma Bravo
& 2 more
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Employee Count
Employee Count
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Investments & Acquisitions
Cloudia
& 2 more
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Acquired by
Thoma Bravo
(May 25, 2022)
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Products & Services of Mercell
Mercell offers a comprehensive portfolio of products and services, including Tendering Platform, Tender Discovery, and Procurement Planning. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for managing public tenders and bids efficiently
Tool for suppliers to identify and access public opportunities
Software for planning and analyzing procurement needs
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Funding Insights of Mercell
Mercell has successfully raised a total of $87.78M across 6 strategic funding rounds. The most recent funding activity was a Grant round of $722.88 thousand completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Grant — $722,878
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First Round
First Round
(06 Jan 2016)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2021 | Amount | Grant - Mercell | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Mercell | Valuation |
investors |
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| Jun, 2020 | Amount | Private Equity Round - Mercell | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mercell
Mercell has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Thoma Bravo, European Union and Viking Venture. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Growth-stage tech and energy investments in Europe are targeted.
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Founded Year | Domain | Location | |
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Software and technology-enabled services companies are targeted for investment.
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Founded Year | Domain | Location | |
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Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mercell
Mercell has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Cloudia, Negometrix and eu-supply. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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SaaS-based procurement solutions are provided by Cloudia for business operations.
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2008 | ||||
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eProcurement and supplier management software is offered for manufacturers.
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2000 | ||||
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SaaS platform for tender and contract management is utilized.
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1999 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Mercell
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mercell Comparisons
Competitors of Mercell
Mercell operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as WCube, NovaFori, Altura, e-Avrop and VORTAL, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
B2B procurement marketplace is operated for mid-sized enterprises.
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| domain | founded_year | HQ Location |
AI-enabled B2B marketplace for procurement and trading is provided.
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| domain | founded_year | HQ Location |
End-to-end bid management is streamlined and automated by AI.
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| domain | founded_year | HQ Location |
Cloud-based procurement software and services are provided by e-Avrop.
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| domain | founded_year | HQ Location |
Provider of procurement solutions for enterprises
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mercell
Frequently Asked Questions about Mercell
When was Mercell founded?
Mercell was founded in 1999 and raised its 1st funding round 17 years after it was founded.
Where is Mercell located?
Mercell is headquartered in Oslo, Norway. It is registered at Oslo, Oslo, Norway.
Is Mercell a funded company?
Mercell is a funded company, having raised a total of $87.78M across 6 funding rounds to date. The company's 1st funding round was a Private Equity Round of $87.78M, raised on Jan 06, 2016.
What does Mercell do?
Mercell was founded in 1999 in Oslo, Norway, as a provider in the procurement technology sector. An eTender System is offered for online tendering to secure government and private projects. Tender Alert is utilized to deliver current information on public sector contracts and tenders. Operations focus on digital platforms that support bidding processes across Europe.
Who are the top competitors of Mercell?
What products or services does Mercell offer?
Mercell offers Tendering Platform, Tender Discovery, and Procurement Planning.
How many acquisitions has Mercell made?
Mercell has made 3 acquisitions, including Cloudia, Negometrix, and eu-supply.
Who are Mercell's investors?
Mercell has 3 investors. Key investors include Thoma Bravo, European Union, and Viking Venture.