About Merchants Preferred
Merchants Preferred is a company based in Atlanta (United States) founded in 2011, and was acquired by Rent-A-Center in July 2019. It operates as a lease-to-own payment solutions for retail purchases are provided to consumers. Merchants Preferred has raised $21.02 million across 2 funding rounds from investors including Rent-A-Center.
Company details
Provider of lease-to-own payment solutions for retail purchases. This enables consumers to obtain merchandise without traditional credit checks, offering flexible payment plans and eventual ownership. The process involves a lease agreement with the retailer, allowing customers to make payments over time to acquire the goods. Multiple data points are considered during the application process, and approval is regularly granted to customers with less-than-perfect credit histories. The service is not a loan or financing.
- Headquarters Atlanta, United States
- Stage Acquired
- Email••••••••
- Phone•••• ••••
- Website mplease.com
- Social LinkedIn X Facebook
- Acquired by Rent-A-Center (Jul 2019)
- Total Equity Funding$21.02M (USD)
in 2 rounds
- Latest Funding Round$16.4M (USD), Series B
Aug 2017
- Investors
- Acquired byRent-A-Center
(Jul 2019)
Funding Insights of Merchants Preferred
Merchants Preferred has successfully raised a total of $21.02M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $16.4 million completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $21.02M
- Total Rounds 2
- Last Round Series B — $16.4M
- First Round $4.62M
(Apr 2013)
All 2 funding rounds of Merchants Preferred with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2017 | $16.4M | Series B | – | – | – |
| Apr 2013 | $4.62M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in Merchants Preferred
Merchants Preferred has secured backing from 1 investor. Prominent investors backing the company include Rent-A-Center.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Home improvement products are retailed nationwide by the company. | 1986 | rentacenter.com | Plano, United States |
Investor details for Merchants Preferred
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Merchants Preferred
4 dated milestones of Merchants Preferred across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Merchants Preferred is founded.
- Funding First funding round of $4.6M.
- Funding Latest funding round, Series B, of $16.4M.
- Exit Acquired by Rent-A-Center.
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Frequently Asked Questions about Merchants Preferred
Merchants Preferred was founded in 2011 and raised its 1st funding round 2 years after it was founded.
Merchants Preferred is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Merchants Preferred is a funded company, having raised a total of $21.02M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.62M, raised on Apr 2013.
Provider of lease-to-own payment solutions for retail purchases. This enables consumers to obtain merchandise without traditional credit checks, offering flexible payment plans and eventual ownership. The process involves a lease agreement with the retailer, allowing customers to make payments over time to acquire the goods. Multiple data points are considered during the application process, and approval is regularly granted to customers with less-than-perfect credit histories. The service is not a loan or financing.
Merchants Preferred has 1 investor. Key investors include Rent-A-Center.
Yes. Merchants Preferred was acquired by Rent-A-Center in July 2019.