About Merchantwise Group
Merchantwise Group is a Retail company based in Melbourne (Australia). Merchantwise Group is engaged in brand management and marketing services. It operates on a Professional Services and Commission-Based model. Merchantwise Group has completed 3 acquisitions, including Frank Digital, Jaywing and Jaywing Australia. Merchantwise Group offers products and services including Brand Management, Marketing & Media, Licensing, Creative Content, and Social Media Strategies. Its focus areas include Marketing, Brand Management and Licensing and Media.
Company details
Merchantwise Group is involved in brand management, media, and marketing services. Operations are conducted across Australia, Europe, and Asia, supporting a global client base. Services offered include licensing, creative content, digital marketing, and media campaign management. Focus is placed on building and extending brands through tailored strategies. Insights are provided to inform business decisions using data-driven approaches. Collaboration with global brand owners is emphasized to innovate licensed products and enhance consumer touchpoints.
- Headquarters Melbourne, Australia
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website merchantwisegroup.com
- Investors
- Investments & AcquisitionsFrank Digital
& 2 more
Products & Services of Merchantwise Group
Merchantwise Group offers a comprehensive portfolio of products and services, including Brand Management, Marketing & Media, Licensing, Creative Content, and Social Media Strategies.
Brand management services are provided for global clients.
Marketing strategies are crafted for brand growth goals.
Licensing innovations are developed for brand owners globally.
Creative content is designed for impactful brand storytelling.
Social media strategies are created for audience engagement.
Funding Insights of Merchantwise Group
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Merchantwise Group with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2019 | Seed | – | – |
1 investors in total: 1 institutional.
Investors in Merchantwise Group
Merchantwise Group has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Parc Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| parccapital.com.au |
Investor details for Merchantwise Group
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Merchantwise Group
Merchantwise Group has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Frank Digital, Jaywing and Jaywing Australia.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of branding, strategy, creative, SEO, and web development services | jaywing.com.au | North Sydney, Canada | 2012 | Aug 2025 | •••• | |
Web designing, ecommerce development, and digital marketing services are provided. | frankdigital.com.au | Sydney, Australia | 2009 | Aug 2025 | •••• | |
Marketing, branding, advertising, PPC, PR, and SEO services are provided. | jaywing.com | Sheffield, United Kingdom | 2006 | Aug 2025 | •••• |
Complete acquisition details for Merchantwise Group
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Merchantwise Group
4 dated milestones of Merchantwise Group across 6 years, from founding to its latest funding, stage changes and deals.
- Funding First funding round.
- Acquisition Acquires Frank Digital.
- Acquisition Acquires Jaywing.
- Acquisition Acquires Jaywing Australia.
Web traffic of Merchantwise Group
Websites that share an audience with Merchantwise Group (merchantwisegroup.com).
Websites whose visitors overlap most with Merchantwise Group. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| merchantwise.com | 100% | 4.4K | View details |
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Frequently Asked Questions about Merchantwise Group
Merchantwise Group is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Merchantwise Group is involved in brand management, media, and marketing services. Operations are conducted across Australia, Europe, and Asia, supporting a global client base. Services offered include licensing, creative content, digital marketing, and media campaign management. Focus is placed on building and extending brands through tailored strategies. Insights are provided to inform business decisions using data-driven approaches. Collaboration with global brand owners is emphasized to innovate licensed products and enhance consumer touchpoints.
Merchantwise Group offers Brand Management, Marketing & Media, Licensing, Creative Content, and Social Media Strategies.
Merchantwise Group has made 3 acquisitions, including Frank Digital, Jaywing, and Jaywing Australia.
Merchantwise Group has 1 investor. Key investors include Parc Capital.